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As people are forced to stay at home, pets provide much needed companionship. Growing pet populations and deeper pet-owner bonds fuel demand for pet care products in 2021, with the humanisation trend driving demand for premium food and pet products. Despite the complex economic situation, Poles continue to spend on their pets, rather saving on themselves than on their animal companions. The general attitude towards pets has changed in recent years, with them often now being seen as family member...
Euromonitor International's Pet Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Pet Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
E-commerce continues taking share from pet stores and pet superstores
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 11 Distribution of Pet Care by Format: % Value 2016-2021 Table 12 Distribution of Pet Care by Format and Category: % Value 2021 Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesDOG FOOD IN POLAND
KEY DATA FINDINGS
2021 IMPACT
Growing dog population boosts demand for dog food
Poles prefer to save on themselves than on their dogs, sustaining demand for premium dog food
Perceived as more environmentally friendly and socially responsible, insect-based dog food gains considerable momentum
RECOVERY AND OPPORTUNITIES
Dog food anticipated to witness further polarisation between premium and private label as economic fallout takes a toll on consumer spending
Innovation in dog food will centre on alternative sources of protein
Pandemic accelerates the ongoing channel shift toward e-commerce
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2016-2021 Table 20 Dog Population 2016-2021 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 2 g Food by Price Band 2021 Table 22 Sales of Dog Food by Category: Volume 2016-2021 Table 23 Sales of Dog Food by Category: Value 2016-2021 Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 28 NBO Company Shares of Dog Food: % Value 2016-2020 Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 31 Distribution of Dog Food by Format: % Value 2016-2021 Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026CAT FOOD IN POLAND
KEY DATA FINDINGS
2021 IMPACT
Growing cat population and shrinking prepared gap drive growth
Single-portion wet cat food continues to see strong growth
Cat treats enjoying strong growth, helped by a focus on functionality
RECOVERY AND OPPORTUNITIES
Humanisation trend will determine demand for cat food going forward
Domestic origin claim is increasingly gaining in popularity
Premiumisation of private label leads to growing polarisation in cat food
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2016-2021 Table 37 Cat Population 2016-2021 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 3 t Food by Price Band 2021 Table 39 Sales of Cat Food by Category: Volume 2016-2021 Table 40 Sales of Cat Food by Category: Value 2016-2021 Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 45 NBO Company Shares of Cat Food: % Value 2016-2020 Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 48 Distribution of Cat Food by Format: % Value 2016-2021 Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026OTHER PET FOOD IN POLAND
KEY DATA FINDINGS
2021 IMPACT
Small mammal, reptile and fish populations continue to grow during the pandemic
Bird-keeping continues declining amid an invasion of exotic species
Premiumisation and humanisation trends increasingly prevalent in other pet food
RECOVERY AND OPPORTUNITIES
As social conditions return to normal, the adoption rate and demand for other pet food will stabilise
Small mammal food sees more mature packaging design
Due to the multitude of different species, there is potential for specialised products
CATEGORY INDICATORS
Table 53 Other Pet Population 2016-2021CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2016-2021 Table 55 Sales of Other Pet Food by Category: Value 2016-2021 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026PET PRODUCTS IN POLAND
KEY DATA FINDINGS
2021 IMPACT
Growing pet populations and deeper pet-owner bonds drive spending on pet products
Pet dietary supplements diversifying
Functionality in focus in pet healthcare and accessories
RECOVERY AND OPPORTUNITIES
As social conditions return to normal, spending on pet products will stabilise
Humanisation trend will become increasingly prevalent in pet healthcare, while scrutiny over production origin sees local companies rise up to the challenge
As consumers have grown accustomed to the convenience and wide choice it offers, e-commerce is anticipated to continue its upward march
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2016-2021 Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 69 Sales of Other Pet Products by Type: % Value 2016-2021 Table 70 NBO Company Shares of Pet Products: % Value 2016-2020 Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 72 Distribution of Pet Products by Format: % Value 2016-2021 Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026