Product Code: CHCR
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains low key despite a lifting of some government restrictions and a resumption in outdoor activities
Anxiety-induced aches and pains caused by the pandemic stimulate demand for analgesics
Belupo retains the overall lead in the category while a new launch stimulates demand for adult combination - analgesics
PROSPECTS AND OPPORTUNITIES
Rising stress levels boost demand for analgesics over the forecast period, with consumers sticking to tried and tested categories
Despite strong sales growth of paediatric analgesics, the declining birth rate acts as a drag on future category sales
Topical analgesics/anaesthetic increasingly popular for joint pain, especially among elderly demographics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdown, home seclusion and social distancing limit exposure to coughs, colds and flu during the winter months reducing demand for cough, cold and allergy (hay fever) remedies
Lockdown dampens demand for antihistamines/allergy remedies (systemic) but boosts demand for medicated confectionery
GSK Consumer Healthcare maintains its lead while herbal/traditional products experiences a slowdown
PROSPECTS AND OPPORTUNITIES
Growth in cough remedies and decongestants as restrictions ease and people resume their normal lifestyles, while immune systems are compromised by stress
Growth in allergies boosts demand for condition-specific products such as antihistamines/allergy remedies (systemic)
Herbal/traditional cough, cold and allergy (hay fever) remedies experience an influx of new products and innovation
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improvement across the category for digestive remedies in 2021 as COVID-19 restrictions begin to lift
Recovery from global ranitidine scare and supply-side shock
Pliva Hrvatska maintains its lead thanks to traditional appeal
PROSPECTS AND OPPORTUNITIES
Indigestion remains the greatest issue for Croatians as stress levels increase over the forecast period
Strong competition from prescription drugs in the forecast period
Simpler, domestic remedies lose ground over the forecast period
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowdown for dermatologicals in 2021 after positive bounce from COVID-19 in the previous year
Bayer maintains its lead in a stable competitive environment
No change for hair loss treatments throughout the pandemic
PROSPECTS AND OPPORTUNITIES
Consumer tendency to seek professional help from doctors for skin conditions limits category sales
Growing interest in dermatologicals thanks to rising disposable incomes towards the end of the forecast period
More time spent outdoors and weekends away boost demand for antipruritics and topical allergy remedies/antihistamines over the forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
With the exception of first aid kits, wound care experiences little change during the pandemic
The reopening of society including schools and a return to the workplace boost sales of wound care in 2021
Beiersdorf and leading players maintain value share in largely static wound care
PROSPECTS AND OPPORTUNITIES
Manufacturing and construction boost sales of wound care over the forecast period
Sales are expected to be resilient against future recessions though falling birth rates affect sticking plasters/adhesive bandages
Unpopular in homes and unused in cars, unexciting performance for first aid kits
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2016-2021
Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Wound Care: % Value 2017-2021
Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Roll out of vaccines, an alleviation in the virus and a lessening in government restrictions lead to slowdown in demand for vitamins
Domestic players retain a strong presence in vitamins
Vitamins benefits from lack of nutrition in meals and consumption of junk food
PROSPECTS AND OPPORTUNITIES
Poor nutrition and stress drive the vitamins category over the forecast period
Convenience gives multivitamins the edge over the forecast period, especially given poor nutritional value of some meals
Tight regulations must be observed to avoid restricting sales in the forecast period
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2016-2021
Table 43 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 44 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 45 NBO Company Shares of Vitamins: % Value 2017-2021
Table 46 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 47 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
While sales drop off in 2020, the ongoing presence of COVID-19 and desire to boost immunity stimulates positive sales growth in 2021
Rising demand for probiotics and dietary supplements that promote sexual performance
Local companies dominate dietary supplements led by Encian
PROSPECTS AND OPPORTUNITIES
Medical profession likely to show continued hostility to dietary supplements over the forecast period.
Growing demand among women and men to a lesser degree for dietary supplements
Return to busy modern lives improves sales over the forecast period
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2016-2021
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 51 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 52 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a slowdown in sales in 2020, an alleviation in government restrictions and more outdoors activity boost demand for weight management and wellbeing
Herbalife retains its lead through a dedicated salesforce
Direct selling provides necessary explanation and reassurance to consumers
PROSPECTS AND OPPORTUNITIES
Obesity rates rise over the forecast period
Strong underlying trends bolster performance in the forecast period
OTC obesity medication remains in limbo
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for sports nutrition in 2021 as gyms tentatively reopen amidst ongoing social distancing restrictions
Boom in e-commerce fails to emerge
Multinationals bestride shares with strong retail networks and product innovation
PROSPECTS AND OPPORTUNITIES
Good prospects for sports nutrition although the category needs to cast the net wider in the forecast period
Demand driven by large overweight population and growing awareness of obesity through media coverage and medical professionals
Sports non-protein products continues to take share among those seeking endurance in the forecast period
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2016-2021
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Contraction in herbal/traditional cough, cold and allergy (hay fever) remedies stifles the category's performance in 2021
Sales slow in 2021 after the Zagreb earthquake and the pandemic spike demand for herbal/traditional sleep aids in the previous year
Locals have a strong presence in this highly fragmented category
PROSPECTS AND OPPORTUNITIES
Slow but steady growth for herbal/traditional products over the forecast period
Despite growing publicity for herbal/traditional products, consumer impatience for speedy results favours standard products
Official bodies welcome efforts to switch to herbal/traditional products over the forecast period
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2016-2021
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric consumer health benefits from rebound of paediatric motion sickness remedies and paediatric digestive remedies
Another year of decline for paediatric cough, cold and allergy (hay fever) remedies, while paediatric vitamins and dietary supplements experiences slow positive growth
Low prices and high levels of consumer trust enable the Babylove private label to stand out
PROSPECTS AND OPPORTUNITIES
Rising demand for paediatric vitamins and dietary supplements over the forecast period
A more proactive approach needed from consumers and producers in the forecast period
A declining birth rate hampers growth in the forecast period
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
