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During the lockdown period, an increase of pet food sales was witnessed due to a stockpiling effect. In the second half of 2020, players were worried about a possible decline in sales as owners would want to consume all the pet food they stocked up on. However, 2020 witnessed a quite balanced dynamic and the overall results were quite comparable to the performance seen pre-pandemic in current value and volume terms.
Euromonitor International's Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Pet Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 11 Distribution of Pet Care by Format: % Value 2016-2021 Table 12 Distribution of Pet Care by Format and Category: % Value 2021 Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesDOG FOOD IN ITALY
KEY DATA FINDINGS
2021 IMPACT
Premiumisation supports healthy value sales growth in 2021
Continuous innovation in dog treats and mixers
Sustainability efforts mount
RECOVERY AND OPPORTUNITIES
Premiumisation and pet humanisation trends will provide opportunity for innovation and growth in the forecast period
More seasonal and occasion-based products likely
Segmentation will be used to offer customised and targeted dog food
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2016-2021 Table 20 Dog Population 2016-2021 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 2 Dog Food by Price Band 2021 Table 22 Sales of Dog Food by Category: Volume 2016-2021 Table 23 Sales of Dog Food by Category: Value 2016-2021 Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 28 NBO Company Shares of Dog Food: % Value 2016-2020 Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 31 Distribution of Dog Food by Format: % Value 2016-2021 Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026CAT FOOD IN ITALY
KEY DATA FINDINGS
2021 IMPACT
Demand for better quality recipes for cats leads to more premiumisation in 2021
Cat treats and mixers offering indulgence and health benefits drive sales
Leading players invested in natural and specialised products to meet consumer demand
RECOVERY AND OPPORTUNITIES
Premiumisation will drive value growth in the forecast period
E-commerce will continue to strengthen its presence
More single-dose packaging likely to appear
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2016-2021 Table 37 Cat Population 2016-2021 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 3 Cat Food by Price Band 2021 Table 39 Sales of Cat Food by Category: Volume 2016-2021 Table 40 Sales of Cat Food by Category: Value 2016-2021 Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 45 NBO Company Shares of Cat Food: % Value 2016-2020 Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 48 Distribution of Cat Food by Format: % Value 2016-2021 Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026OTHER PET FOOD IN ITALY
KEY DATA FINDINGS
2021 IMPACT
The pandemic will continue moderating the decline of other pet food in 2021
Premiumisation is emerging but with limited appeal
Leading player leverages Friskies's high brand equity to consolidate leadership
RECOVERY AND OPPORTUNITIES
Meagre outlook for a recovery in the forecast period but online activities will continue to gain importance
Large population and differentiation trend will limit sales decline in fish food
Specialist retailers will maintain their dominance
CATEGORY INDICATORS
Table 53 Other Pet Population 2016-2021CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2016-2021 Table 55 Sales of Other Pet Food by Category: Value 2016-2021 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026PET PRODUCTS IN ITALY
KEY DATA FINDINGS
2021 IMPACT
Focus on hygiene products expected to continue in 2021
Alleviation of lockdown restrictions provides opportunities for growth
Locally-sourced claims emerging in cat litter
RECOVERY AND OPPORTUNITIES
Owners' aspirations to enhance the quality of their pet's life will drive sales in the forecast period
New product development set to focus on sustainability
Presence of e-commerce set to strengthen
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2016-2021 Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 69 Sales of Other Pet Products by Type: % Value 2016-2021 Table 70 NBO Company Shares of Pet Products: % Value 2016-2020 Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 72 Distribution of Pet Products by Format: % Value 2016-2021 Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026