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Pet Care in Morocco

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Description

Pet care is expected to perform well in 2021, with growth stimulated by a rise in pet ownership during the COVID-19 pandemic. During the health crisis, many households, especially in the middle and high-income segments, began to adopt pets for companionship whilst there were limits on social activities. Social media influencers such as Mounia Senhaji and Nada Yamani have also played an important role in the rise in pet ownership in Morocco since the outbreak of COVID-19 in 2020, having both adop...

Euromonitor International's Pet Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: PFMO

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Distribution of Pet Care by Format: % Value 2016-2021 Table 11 Distribution of Pet Care by Format and Category: % Value 2021 Table 12 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 14 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 15 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

DOG FOOD IN MOROCCO

KEY DATA FINDINGS

2021 IMPACT

Lockdown sparks a rise in dog ownership, stimulated by dog-adopting influencers

Border closures restrict dog food smuggling

Mars Morocco continues to lead dog food thanks to strength of popular brand Pedigree

RECOVERY AND OPPORTUNITIES

Dogs to remain consumers' best friends as the COVID-19 continues to shape life in Morocco

Rising health and wellness trends continue to shape dog food

E-commerce is on the rise, offering greater variety and competitive prices

CATEGORY INDICATORS

Table 18 Dog Owning Households: % Analysis 2016-2021 Table 19 Dog Population 2016-2021 Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021 Table 21 Sales of Dog Food by Category: Volume 2016-2021 Table 22 Sales of Dog Food by Category: Value 2016-2021 Table 23 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 24 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 27 NBO Company Shares of Dog Food: % Value 2016-2020 Table 28 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 29 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 30 Distribution of Dog Food by Format: % Value 2016-2021 Table 31 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 32 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

CAT FOOD IN MOROCCO

KEY DATA FINDINGS

2021 IMPACT

Lockdown increases demand for pet adoption, supporting growth in cat food

Economy brands gain ground whilst international companies continue to dominate

Cat food gains shelf space in modern grocery retailers as pet shops continues to gain value share

RECOVERY AND OPPORTUNITIES

Cat food continues to grow as consumer habits change

Private label to gain traction as consumers become more price sensitive

Cat food still has room to grow with more international brands set to enter the category in the forecast period

CATEGORY INDICATORS

Table 35 Cat Owning Households: % Analysis 2016-2021 Table 36 Cat Population 2016-2021 Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021 Table 38 Sales of Cat Food by Category: Volume 2016-2021 Table 39 Sales of Cat Food by Category: Value 2016-2021 Table 40 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 41 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 44 NBO Company Shares of Cat Food: % Value 2016-2020 Table 45 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 46 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 47 Distribution of Cat Food by Format: % Value 2016-2021 Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

OTHER PET FOOD IN MOROCCO

KEY DATA FINDINGS

2021 IMPACT

Other pet food grows slowly as small mammal/reptile food leads growth

Small category lacks interest with little product development as Versele-Laga continues to dominate

Category undermined by popularity of unpackaged products with low levels of brand loyalty hindering growth opportunities

RECOVERY AND OPPORTUNITIES

Low level growth will continue to characterise other pet food

Lack of animal welfare groups hinders growth in other pet food

Little potential for premiumisation in the mainstream

CATEGORY INDICATORS

Table 52 Other Pet Population 2016-2021

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2016-2021 Table 54 Sales of Other Pet Food by Category: Value 2016-2021 Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

PET PRODUCTS IN MOROCCO

KEY DATA FINDINGS

2021 IMPACT

Players prepare for COVID-19 lockdown as retailers stockpile products

COVID-19 leads to a drop in spending power as consumers tighten their purse strings

Pet products penetrates new channels ahead of pet food as e-commerce grows

RECOVERY AND OPPORTUNITIES

Pet products continues to grow as the category expects an influx of international products

Competition heats up in pet healthcare as private label brands expand

Pet owners increasingly aware of pet healthcare, whilst urban living stimulate growth in cat litter

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2016-2021 Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 68 Sales of Other Pet Products by Type: % Value 2016-2021 Table 69 NBO Company Shares of Pet Products: % Value 2016-2020 Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 71 Distribution of Pet Products by Format: % Value 2016-2021 Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026