Product Code: CHPU
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What's next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Analgesics continues to be helped by high levels of self-medication in 2021
Adult acetaminophen leads sales of analgesics
GSK Consumer Healthcare continues to lead in analgesics in 2021, benefiting from the wide recognition and good reputation of its Panadol brand
PROSPECTS AND OPPORTUNITIES
Demand for adult aspirin anticipated to drive sales of analgesics over the forecast period
Branded players will fight back against strengthening private label
Changes for generic analgesics expected into forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a steep decline in 2020, cough, cold and allergy (hay fever) remedies sees a recovery in 2021
Demand for paediatric cough, cold and allergy (hay fever) remedies increases as children spend more time outside
Halls still the leading brand in 2021, with wide portfolio and strong promotional activity
PROSPECTS AND OPPORTUNITIES
Allergies will affect around half of Peruvians by 2050, though government looks to combat respiratory problems
Private label could be a threat, backed by the Intercorp Retail Group
High levels of self-medication in cough, cold and allergy products expected into forecast period
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Repeated lockdowns sustain sales of digestive enzymes and laxative products
GSK's well-established Digestac leads digestive remedies
Tea products show potential as digestive remedies
PROSPECTS AND OPPORTUNITIES
Sales of digestive remedies products may vary by region into the forecast period
Natural/herbal products expected to see growth in coming years
Government committed to dealing with stomach diseases and disorders
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
High levels of self-medication boost sales of some dermatologicals
Sedentary lifestyle and high obesity rate lead to an increase in the incidence of haemorrhoids
ABL Pharma Peru continues to lead dermatologicals in 2021, while Farmindustria and Genomma Lab also perform well
PROSPECTS AND OPPORTUNITIES
Dermatological products with natural ingredients expected to see increase in popularity into forecast period
High temperatures see proliferation of insects and higher levels of fungal infections
Despite players' investments in advertising, pharmacists' advice at point of sale can still be key
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
NRT smoking cessation aids continues to decline in Peru in 2021
GSK Consumer Healthcare remains the only player present in NRT smoking cessation aids
E-cigarettes an increasingly popular way to cut down on smoking
PROSPECTS AND OPPORTUNITIES
Higher smoking rates and possible new laws on tobacco product advertising could help NRT smoking cessation aids into forecast period
E-cigarettes will remain a major competitor into the forecast period
Social media a possible means of spreading the word about NRT smoking cessation aids?
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 stress causes slew of sleep problems, sustaining sleep aids sales in 2021
Corporacion Arion, Alegia Corp and Inkanatural lead fragmented sleep aids
Popularity boost for Just and Wawasana as companies focus on herbal remedies
PROSPECTS AND OPPORTUNITIES
Demand for natural products means herbal/traditional products will continue dominate sleep aids into forecast period
Sleep aids sales will continue to be dominated by small players in forecast period
Daily stress and digital devices cause insomnia and will drive need for sleep aids going forward, despite increasing turn to therapy
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased screen time boosts sales of eye care products in 2021
Strict regulations in eye care in Peru limits growth in 2021
Leading player Johnson & Johnson's brand Visine increases its value share
PROSPECTS AND OPPORTUNITIES
Limited opportunity for allergy eye care sales to see strong growth into forecast period
Increasing marketing in eye care could provide an opportunity in coming years
Eye care demand will continue to be boosted by exposure to computers and mobiles
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Multiple lockdowns dampen demand for wound care
Distribuidora Continental 6, 3M Peru and Beiersdorf remain the main players in 2021
Plasters useful for avoiding blisters caused by certain types of footwear
PROSPECTS AND OPPORTUNITIES
Despite maturity and lack of major innovation, wound care will continue to grow into forecast period
Sticking plasters/adhesive bandages slightly more dynamic than gauze, tape and other wound care
Players likely to remain reluctant to invest in advertising campaigns
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a surge in sales of vitamins in the early stages of pandemic, 2021 sees demand stabilise
Multivitamins keep top position in Peru, attracting consumers with their ease of use
Herbalife takes over leadership from Bayer in 2021 after developing its omnichannel presence
PROSPECTS AND OPPORTUNITIES
New innovations expected to increase interest in vitamins into forecast period
Branded players are expected to face increasing competition from private label and generic products
Consumers will seek assurances over safety and effectiveness, while increasing temperatures drive demand in coming years
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of dietary supplements continue to see growth in 2021, driven by heightened health consciousness
Direct sellers Omnilife and Herbalife continue to lead dietary supplements
Collagen represents an opportunity to grow
PROSPECTS AND OPPORTUNITIES
Pharmaceutical Chemical College warns about possible removal of contraindications and warnings on product labelling
Peru will continue pushing the use of maca into the forecast period
Chained pharmacies see sales rise after developing their e-commerce platforms
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Patients recovering from COVID-19 supplement their diet with nutrition drinks while slimming teas gain traction among health-conscious consumers
Abbott Laboratorios remains the major player in weight management and wellbeing
Herbalife uses influencers to attract consumers in 2021
PROSPECTS AND OPPORTUNITIES
Weight management could be a key tool in the fight against obesity
Government's octagon food warning labels will continue to enjoy success in the forecast period
Direct selling will remain a major contributor to weight management and wellbeing sales in coming years
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of COVID-19 related restrictions and reopening of sports centres increases demand for sports nutrition products
Omnilife Peru the leading player with the Magnus brand in 2021, benefiting from a wide network of sales representatives across the country
Increasing levels of internet retailing in sports nutrition
PROSPECTS AND OPPORTUNITIES
Vegan products will become more widely available in forecast period, along with more personalised products
Companies will look to raise awareness of the benefits of their products to a wider audience in forecast period
Potential for sports nutrition as consumers increasingly turn to healthy lifestyles and more exercise
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for preventative herbal/traditional products sees positive growth, as consumers seek to maintain a strong immune system
International brands lead an extremely fragmented landscape in 2021
Local brands also going down the direct selling route
PROSPECTS AND OPPORTUNITIES
Internet sales could provide opportunities for smaller and local players to distribute their products into forecast period
Consumers are traditionally comfortable with natural products, but health trend will provide a further boost
Peruvian ingredients represent an opportunity for companies into the forecast period
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 variants and third wave of infections maintain growth in sales of paediatric cough/cold remedies and vitamins
Recognised and well-established brands continue to lead in paediatric consumer health in 2021
Bayer launches vitamins and dietary supplements brand Redoxitos for children
PROSPECTS AND OPPORTUNITIES
Government looking to reduce anaemia levels among Peruvian children in coming years
Aggressive advertising expected to boost sales of paediatric products into forecast period
Players find it hard to adapt their products for paediatric consumer health
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
