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The COVID-19 pandemic had a varied impact on beauty and personal care categories in 2020, with performance varying a great deal from category to category. Although many beauty categories, such as colour cosmetics, recorded a dramatic decline in demand in 2020, many personal care categories such as bath and shower, deodorants, and fragrances recorded strong retail current value growth despite the upheaval of the COVID-19 crisis. This was due to an increased focus on personal hygiene during the CO...
Euromonitor International's Beauty and Personal Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesMASS BEAUTY AND PERSONAL CARE IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Category hit hard by drop in tourism as drugstores/parapharmacies challenge beauty specialist retailers
COVID-19 prompts a shift to online retailing as e-commerce channels boom
Domestic brands struggle but demand for unique brands increases
RECOVERY AND OPPORTUNITIES
Category to make smooth recovery as South Korea recovers from COVID-19
Pricing remains key to success in mass beauty and personal care as price wars break out in e-commerce
Value consumption emerges amongst younger consumers
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025PREMIUM BEAUTY AND PERSONAL CARE IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Premium colour cosmetics is hit hard by COVID-19 as face masks restrict demand
Premium brands engage in unprecedented promotional activity to stimulate growth
Offline sales stagnate as consumers avoid department stores
RECOVERY AND OPPORTUNITIES
Premium beauty and personal care rebounds swiftly as premium colour cosmetics lags behind
Customisation becomes a key trend in premium beauty and personal care as the subscription model gains traction
Digital revolution to shake up premium beauty and personal care
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020 Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020 Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020 Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025BABY AND CHILD-SPECIFIC PRODUCTS IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Category proves resilient to effects of COVID-19 as demand remained steady
Local premium brands continue to gain traction as Yuhan Kimberly Co Ltd retains leadership
Baby wipes continues to post strong growth thanks to diverse usage
RECOVERY AND OPPORTUNITIES
Category to post swift recovery from COVID-19
Dermocosmetics look set to expand as clean beauty trend gains traction in the category
Companies rebrand as dermocosmetics to fight off competition
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020 Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020 Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020 Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020 Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020 Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020 Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020 Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020 Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025 Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025 Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025BATH AND SHOWER IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Bath and shower benefits from focus on personal hygiene in 2020 as consumers recreate the spa at home
COVID-19 highlights importance of handwashing supporting growth in liquid soap
Self-care trend supports premiumisation of bath and shower
RECOVERY AND OPPORTUNITIES
COVID-19 has a lasting impact on personal hygiene routines in South Korea
Zero waste movement on the rise as consumers seek to offset single-use plastic consumption
Category to target middle-aged women as primary consumer base
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2015-2020 Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020 Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020 Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020 Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020 Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020 Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025 Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025 Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025COLOUR COSMETICS IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Colour cosmetics suffers heavy losses as consumers cover up with face masks
Nail products posts strong performance as consumers treat themselves at home
E-commerce boosted by COVID-19 as consumers avoid physical outlets
RECOVERY AND OPPORTUNITIES
Sales to pick up as COVID-19 subsides and new product launches stimulate interest
Vegan colour cosmetics on the rise
Colour cosmetics to undergo a digital revolution as leading players invest in innovation
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020 Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Colour Cosmetics: % Value 2016-2020 Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020 Table 46 LBN Brand Shares of Eye Make-up: % Value 2017-2020 Table 47 LBN Brand Shares of Facial Make-up: % Value 2017-2020 Table 48 LBN Brand Shares of Lip Products: % Value 2017-2020 Table 49 LBN Brand Shares of Nail Products: % Value 2017-2020 Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020 Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025 Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025DEODORANTS IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Deodorants sales resilient to COVID-19 and boosted by humid summer
Home seclusion drives shift from colour cosmetics, benefiting deodorant sprays
E-commerce on the rise, spurred by the COVID-19 pandemic as companies upgrade their delivery options
RECOVERY AND OPPORTUNITIES
Category continues to grow thanks to performance of deodorant sprays
Product development incorporates additional features and benefits
Clean beauty and antibacterial properties will appeal to consumers in the coming years
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2015-2020 Table 54 Sales of Deodorants by Category: % Value Growth 2015-2020 Table 55 Sales of Deodorants by Premium vs Mass: % Value 2015-2020 Table 56 NBO Company Shares of Deodorants: % Value 2016-2020 Table 57 LBN Brand Shares of Deodorants: % Value 2017-2020 Table 58 Forecast Sales of Deodorants by Category: Value 2020-2025 Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025 Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025DEPILATORIES IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Sales in depilatories supported by home self-care trend as consumers avoid professional salons
Shift from professional salons did not benefit women's razors and blades
E-commerce gains ground in depilatories
RECOVERY AND OPPORTUNITIES
Burgeoning self-care trend will continue to support sales in the coming years
Women's razors and blades and women's pre-shave continue to decline
Growing range of epilator devices puts pressure on depilatories
CATEGORY DATA
Table 61 Sales of Depilatories by Category: Value 2015-2020 Table 62 Sales of Depilatories by Category: % Value Growth 2015-2020 Table 63 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 64 NBO Company Shares of Depilatories: % Value 2016-2020 Table 65 LBN Brand Shares of Depilatories: % Value 2017-2020 Table 66 Forecast Sales of Depilatories by Category: Value 2020-2025 Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025FRAGRANCES IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drove a shift in consumer spending from colour cosmetics to fragrances
Airport sales drop as department stores redesign their fragrances sections
The gender neutral trend emerges in South Korean fragrances
RECOVERY AND OPPORTUNITIES
Fragrances' boost looks set to continue as COVID-19 lingers
Duty-free sales to pick up as airports prepare to reopen
Fashion brands turn to fragrances to generate growth
CATEGORY DATA
Table 68 Sales of Fragrances by Category: Value 2015-2020 Table 69 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of Fragrances: % Value 2016-2020 Table 71 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 72 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 73 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 74 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025HAIR CARE IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 spurs increase in demand for hair care as consumers avoid salons
COVID-19 drives distribution shift as e-commerce sales boom
Hair loss is key concern for South Korean consumers as anti-hair loss shampoos gain traction
RECOVERY AND OPPORTUNITIES
Customers continue to seek at-home salon treatments, but will eventually return to salons
Standard shampoos continues to diversify as vegan products emerge
Sustainability to become a key theme in hair care
CATEGORY DATA
Table 76 Sales of Hair Care by Category: Value 2015-2020 Table 77 Sales of Hair Care by Category: % Value Growth 2015-2020 Table 78 Sales of Hair Care by Premium vs Mass: % Value 2015-2020 Table 79 NBO Company Shares of Hair Care: % Value 2016-2020 Table 80 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020 Table 81 LBN Brand Shares of Hair Care: % Value 2017-2020 Table 82 LBN Brand Shares of Colourants: % Value 2017-2020 Table 83 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020 Table 84 LBN Brand Shares of Styling Agents: % Value 2017-2020 Table 85 LBN Brand Shares of Premium Hair Care: % Value 2017-2020 Table 86 Forecast Sales of Hair Care by Category: Value 2020-2025 Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025 Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025MEN'S GROOMING IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lifestyle changes drive a decline in demand for men's grooming products
Men's skin care continues to expand as retailers revamp the shopping experience
The gender neutral trend supports growth in men's colour cosmetics
RECOVERY AND OPPORTUNITIES
Men's grooming to rebound as life returns to normal in South Korea
Men's shaving sees the growth of subscription services
Expanding consumer base leads to diversification in men's skin care
CATEGORY DATA
Table 89 Sales of Men's Grooming by Category: Value 2015-2020 Table 90 Sales of Men's Grooming by Category: % Value Growth 2015-2020 Table 91 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 92 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020 Table 93 NBO Company Shares of Men's Grooming: % Value 2016-2020 Table 94 LBN Brand Shares of Men's Grooming: % Value 2017-2020 Table 95 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 96 Forecast Sales of Men's Grooming by Category: Value 2020-2025 Table 97 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025ORAL CARE IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Use of face masks pushes South Korean consumers to keep their breath fresh
Premiumisation takes root in toothbrushes and toothpastes as consumers upgrade their oral care
Pharmaceutical players gain importance in oral care
RECOVERY AND OPPORTUNITIES
Face masks will continue to boost oral care in the short term
Subscription services are on the rise as consumers seek convenience
The zero waste movement looks set to gain traction as consumers seek to offset their impact on the environment
CATEGORY DATA
Table 98 Sales of Oral Care by Category: Value 2015-2020 Table 99 Sales of Oral Care by Category: % Value Growth 2015-2020 Table 100 Sales of Toothbrushes by Category: Value 2015-2020 Table 101 Sales of Toothbrushes by Category: % Value Growth 2015-2020 Table 102 Sales of Toothpaste by Type: % Value Breakdown 2016-2020 Table 103 NBO Company Shares of Oral Care: % Value 2016-2020 Table 104 LBN Brand Shares of Oral Care: % Value 2017-2020 Table 105 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020 Table 106 LBN Brand Shares of Toothpaste: % Value 2017-2020 Table 107 Forecast Sales of Oral Care by Category: Value 2020-2025 Table 108 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025 Table 109 Forecast Sales of Toothbrushes by Category: Value 2020-2025 Table 110 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025SKIN CARE IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Self-care takes off as consumers look for soothing products to treat maskne problems
COVID-19 drives polarisation of skin care sales
Distribution diversifies as consumers adopt new consumption habits
RECOVERY AND OPPORTUNITIES
Clean beauty trend to make its mark in skin care as new certifications support growth
Nutrition health trends emerge in skin care as consumers look to protect their immunity
Customisation is on the rise as consumers look for more personalised products
CATEGORY DATA
Table 111 Sales of Skin Care by Category: Value 2015-2020 Table 112 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Skin Care: % Value 2016-2020 Table 114 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 115 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020 Table 116 LBN Brand Shares of Anti-agers: % Value 2017-2020 Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020 Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020 Table 119 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 120 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025SUN CARE IN SOUTH KOREA
KEY DATA FINDINGS
2020 IMPACT
Category hit hard by COVID-19 as hygiene and safety guidelines reduce the need for sun care
Skip care trend reduces sun care usage but supports growth for multifunctional products
Innovative and anti-aging sun care products are on the rise as customers seek more sophisticated products
RECOVERY AND OPPORTUNITIES
Sun care sets off on a gradual road to recovery as skip care continues to shape consumption
Vegan sun care is on the rise
Product innovation and development to focus on value added features
CATEGORY DATA
Table 122 Sales of Sun Care by Category: Value 2015-2020 Table 123 Sales of Sun Care by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Sun Care: % Value 2016-2020 Table 125 LBN Brand Shares of Sun Care: % Value 2017-2020 Table 126 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020 Table 127 Forecast Sales of Sun Care by Category: Value 2020-2025 Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025