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Overall, home and garden experienced declining current value sales in 2020 as a result of the pandemic due to closures of store-based specialists, a lockdown in Q1 2020 which restricted consumers' movement outside of the home, and increasing price sensitivity as a result of decreasing disposable incomes which forced many consumers to prioritise their expenditure. The halt of the construction industry and consumers' major renovation projects during the initial lockdown due to social distancing me...
Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Distribution of Home and Garden by Format: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format and Category: % Value 2020 Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend during pandemic supports further dynamic growth for gardening in China in 2020
Indoor plants remains most impressive performer in 2020 due to high percentage of apartment dwellers in China
Zhejiang Hongyue Horticultural Corp retains leadership of highly fragmented competitive landscape
RECOVERY AND OPPORTUNITIES
Gardening offers plenty of potential for stronger growth over the forecast period
Improving disposable incomes and consumer sentiment likely to benefit branded gardening products moving forward
Expansion of target audience will be beneficial to gardening
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2015-2020 Table 10 Sales of Gardening by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Gardening: % Value 2016-2020 Table 12 LBN Brand Shares of Gardening: % Value 2017-2020 Table 13 Distribution of Gardening by Format: % Value 2015-2020 Table 14 Forecast Sales of Gardening by Category: Value 2020-2025 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Overall declines for major home furnishings in 2020 as lockdown reduces access to physical specialist stores
Positive highlights in otherwise gloomy scenario
IKEA retains slim leadership of highly fragmented competitive landscape, while pandemic drives innovation amongst players
RECOVERY AND OPPORTUNITIES
Further interest in green products or anti-bacterial innovation will offer greater potential for growth as players look to attract consumers through differentiation
Overall stronger value sales predicted for home furnishings, but some products will struggle to recover to pre-pandemic levels
Further channel diversification and adoption of digital solutions likely
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2015-2020 Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Closure of dominant store-based specialists and postponement of major renovation projects due to pandemic results in strongest decline for home improvement in 2020
Big-ticket items which tend to require professional installation services record strongest declines
Despite rising price sensitivity, consolidation amongst leading players is noted in fragmented competitive landscape in 2020
RECOVERY AND OPPORTUNITIES
Strong recovery predicted for home improvement with sales surpassing pre-pandemic levels over 2021
One-stop solutions to home improvement likely to gain in popularity as consumers seek greater convenience
Heightened health awareness offers further scope for new product development
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2015-2020 Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 28 Distribution of Home Improvement by Format: % Value 2015-2020 Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN CHINA
KEY DATA FINDINGS
2020 IMPACT
Heightened hygiene awareness pushes homewares with anti-bacterial claims to the fore in 2020
Limited entertaining opportunities and increasing price sensitivity subdues demand for large value categories
Further fragmentation for homewares with smaller players gaining share from leading brands in 2020
RECOVERY AND OPPORTUNITIES
Rapid recovery predicted for homewares with value sales set to surpass pre-pandemic levels by end of 2021
Heightened hygiene awareness likely to influence new product development within homewares
Store-based retailers likely to review homewares offer in face of rising competition from e-commerce
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2015-2020 Table 32 Sales of Homewares by Category: % Value Growth 2015-2020 Table 33 Sales of Homewares by Material: % Value 2015-2020 Table 34 NBO Company Shares of Homewares: % Value 2016-2020 Table 35 LBN Brand Shares of Homewares: % Value 2017-2020 Table 36 Distribution of Homewares by Format: % Value 2015-2020 Table 37 Forecast Sales of Homewares by Category: Value 2020-2025 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025