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In 2020 there was a growth spike for all areas within home and garden in Australia, with home improvement seeing the most substantial growth. This reflected the fact that consumers were confined to their homes during lockdown and sought to improve their living spaces as a result. Moreover, disposable income that would normally be spent on travel, dining out and entertainment was diverted toward upgrading the home instead. Government subsidies also boosted consumer confidence, while home and gard...
Euromonitor International's Home and Garden in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Gardening sales are boosted by lockdowns and increased disposable income in 2020, with players increasing their online presence in order to remain visible
DuluxGroup (Australia) continues to lead gardening in 2020 thanks to an extensive portfolio and strong presence across retail channels
Robotic lawn mowers maintain highest current value growth in gardening thanks to unique smart features
RECOVERY AND OPPORTUNITIES
The push towards organic media will continue apace in the coming years as Australians seek to limit their use of harsh chemicals
Baby boomers will remain the key consumer group in gardening, but an increase in apartments will fuel growth in indoor plants
Robotic lawn mower players will continue to differentiate through new product development and e-commerce will gain further ground
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Home furnishing receives a major boost from sales of office furniture for home working during lockdown
Harvey Norman maintains its lead in home furnishings in 2020, thanks to its wide range and scope
E-commerce gets a boost in 2020 and gains share at the expense of all other retail channels
RECOVERY AND OPPORTUNITIES
The economic landscape offers scope for growth in home furnishings in the coming years, as disposable income is diverted toward improving home environments
Players will invest heavily in improving the consumer experience as they seek to differentiate
Outdoor spaces will become an extension of the indoors for many Australians
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Lockdown boosts home improvements as consumers carry out their own small sale renovations
Techtronic Industries Australasia continues to lead home improvement thanks to a surge in demand for power tools as DIY activity booms
An increase in kitchen renovations supports overall growth in home improvement
RECOVERY AND OPPORTUNITIES
Home improvement has a bright future, but growth rates will taper off somewhat as Australians revert to pre-pandemic lifestyles
Innovation in cordless power tools will drive growth in home improvements in the coming years
Premium lacquer and varnish products will continue to grow in popularity as Australians prioritise hygiene and clean aesthetics
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
As eating establishments close, an increase in home cooking during lockdown boosts sales of homewares
Sistema Plastics continues leading homewares in Australia in 2020, but private label gains ground thanks to its affordability
Marketing activity more commonly focuses on education and promoting durability features of cookware products
RECOVERY AND OPPORTUNITIES
At-home cooking trends will continue over the forecast period, but to a lesser degree than that seen in 2020
Sistema Plastics Ltd will continue to lead but will face growing competition from affordable private label brands
Environmental awareness will impact new product development and marketing campaigns in homeware in the future
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025