Product Code: CHCL
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Performance of analgesics capped by slow repurchase rate
Trusted public sources influence local consumers
Greater awareness of active ingredients benefits bioequivalents and generics
PROSPECTS AND OPPORTUNITIES
Slow pace of recovery is expected, linked to sanitary restrictions in the short term
Herbal/traditional products expected to rise as a preferred alternative
Multinationals' domain could be disrupted by private label and bioequivalents
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
More mobility to improve sales of antihistamines/allergy remedies
Reduced seasonal viral exposure limits growth in cough remedies once again
Medicated confectionery benefits from intermittent loosening of sanitary restrictions
PROSPECTS AND OPPORTUNITIES
Paediatric remedies to recover, leveraging the return to in-person schooling
Proven efficient and cost-effective solutions valued
Natural ingredients continue to attract consumers
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight recovery hampered by the reduction in social occasions
The rising importance of preventative digestive health
Consumer preferences impact different categories
PROSPECTS AND OPPORTUNITIES
Pathologies and social normalisation set to ensure higher demand
Healthier habits imply cross-category and cross-industry competition
Short-term performance could be affected by socioeconomic evolution
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Antifungals see stronger growth due to outdoor activity
Growth in antipruritics is prevented by increase in specialist consultations
Hair care categories drive growth, boosted by stress and anxiety
PROSPECTS AND OPPORTUNITIES
Habit persistence will boost forecast growth for antifungals
Rising overweight population due to the pandemic could imply higher demand
Beiersdorf increases its relevance due to higher brand awareness
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
SLEEP AIDS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing awareness of improving sleep habits
Mental health is one of the areas most impacted by the pandemic
OTC sleep aids are the entry to mental healthcare
PROSPECTS AND OPPORTUNITIES
Preventative mindset and stress reduction activities will impact long-term scenario
Natural ingredients boost alternative options
Product portfolio expansion to alternatives to build customer loyalty
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2016-2021
Table 38 Sales of Sleep Aids: % Value Growth 2016-2021
Table 39 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 40 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 41 Forecast Sales of Sleep Aids: Value 2021-2026
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Screen time rockets due to COVID-19
Allergy eye care continues its negative path
Air pollution keeps affecting Chileans' eye health
PROSPECTS AND OPPORTUNITIES
Increasing awareness of herbal and natural solutions
Target consumer base will expand as the population is ageing
Eye care alternatives such as dietary supplements have room for growth
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2016-2021
Table 44 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Eye Care: % Value 2017-2021
Table 46 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 47 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Domestic accidents continue improving the performance of adhesive bandages
Home seclusion leads to home cooking and increases burns in Chile
Rising cases of diabetes increase demand for wound care
PROSPECTS AND OPPORTUNITIES
Performance linked to sanitary restriction policies
Private label lines expand portfolios through products to treat specific injuries
Competitive landscape expected to remain unchanged
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2016-2021
Table 50 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Wound Care: % Value 2017-2021
Table 52 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 53 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers seek immunity as a preferred preventative solution
Seasonal sales have not yet reached the pre-pandemic peak
Vitamin D takes centre stage for growth amongst single vitamins
PROSPECTS AND OPPORTUNITIES
Competition will keep intensifying
Consumers will be interested in better value for money deals
Online acceleration could benefit vitamins and dietary supplements repurchases
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2016-2021
Table 56 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 57 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 58 NBO Company Shares of Vitamins: % Value 2017-2021
Table 59 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 60 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater awareness boosts category performance
Non-herbal products maintain a solid performance within dietary supplements
Dietary supplements intake accelerates due to COVID-19
PROSPECTS AND OPPORTUNITIES
Omnichannel presence will remain key to continue growing in the mid term
Smaller store-based players likely to recover at a better pace
General health and multifunctionality stick out as demand drivers
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2016-2021
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 64 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct sellers strengthen their positions during the pandemic
Preventative health accelerates the interest in meal replacement
Expanding consumer scope keeps driving growth for supplement nutrition drinks
PROSPECTS AND OPPORTUNITIES
Focus on long-term solutions may reverberate through weight loss products
Omnichannel strategies will remain key growth drivers for the category
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition reactivates as sanitary restrictions start to ease
Protein/energy bars continues to gain ground as these are seen as a healthy snack
Niche positioning and deteriorated purchasing power impact sports protein powder
PROSPECTS AND OPPORTUNITIES
Convenient and on-the-go formats continue to expand sports nutrition portfolios
Omnichannel presence will be a key growth driver for sports nutrition
Opportunity for plant-based proteins
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2016-2021
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer awareness of preventative health boosts herbal/traditional products
Herbal ingredients boost portfolio expansion
Herbal/traditional solutions for stress reduction skyrocket due to COVID-19
PROSPECTS AND OPPORTUNITIES
Convenience and proximity to drive growth for modern channels
Direct sellers will keep growing thanks to a resilient business model
Natural ingredients will continue to be of interest to consumers
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Performance closely related to return to face-to-face classes in schools
Parents turn to vitamins and dietary supplements, seeking prevention
Bion strengthens its competitive position through aggressive price promotions
PROSPECTS AND OPPORTUNITIES
Vitamins and dietary supplements has promising forecast due to vitamin deficiencies
Medical/professional advice/recommendations will continue to drive growth
Forecast performance will be capped by lower birth rate
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
