Product Code: CTHK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Mass beauty and personal care proves resilient, although mass colour cosmetics was hit hard by COVID-19
Dermatology-focused brands benefit from stronger credibility
Mass beauty and personal care brands ramp up their digital innovation
RECOVERY AND OPPORTUNITIES
Recovery depends on Hong Kong's recovery from COVID-19 as sales depend on the return of tourism
COVID-19 drives health and wellness trends in mass beauty and personal care
Brands to increase their online presence as digital engagement becomes the norm
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
PREMIUM BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Travel bans hit premium beauty and personal care hard during COVID-19 pandemic
Safe and mask-friendly products lead the way in times of COVID-19
Companies invest in livestreaming events to reach consumers in home seclusion
RECOVERY AND OPPORTUNITIES
A long road to recovery ahead for premium beauty and personal care
Natural products for sensitive skin to gain popularity as consumers respond to global health and wellness trends
Personalisation and omnichannel strategies emerge as key trends in premium beauty and personal care
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
BABY AND CHILD-SPECIFIC PRODUCTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Birth rates hit two year slump during period of political unrest and the global COVID-19 crisis
Eczema and skin sensitivity are a strong concern for local parents, as hygiene becomes a priority
E-commerce sales boosted by COVID-19 as consumers look for contact-free shopping methods
RECOVERY AND OPPORTUNITIES
Category to return to positive growth as parents increase their spending
Livestreaming and social commerce is on the rise in baby and child-specific products
Consumers shift towards natural and safe ingredients
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
BATH AND SHOWER IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 prompts robust growth for bath and shower as personal hygiene becomes a priority
Brands focus on antibacterial claims to attract custom during the global health crisis
Unilever retains overall leadership as Dettol takes brand leadership
RECOVERY AND OPPORTUNITIES
Demand to stabilise as the threat of COVID-19 subsides
Companies amp up digital engagement as COVID-19 accelerates digitalisation
Demand for natural products continues to rise
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
COLOUR COSMETICS IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Colour cosmetics suffers during the COVID-19 pandemic
Eye make-up categories less hard hit than other categories as face masks impact consumption
Brands increase digital engagement to reach consumers in home seclusion
RECOVERY AND OPPORTUNITIES
Recovery slowed by the lasting impact of COVID-19 as k-beauty loses its appeal
The skinification trend takes root in Hong Kong colour cosmetics
Players shift to an omnichannel approach to maximise the benefits of digital engagement
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
DEODORANTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Demand for deodorant dips due to restricted activity during the COVID-19 pandemic
Deodorant sprays benefits from hygiene perception whilst deodorant roll-ons are easier to carry
Players launch social media campaigns to stay connected with consumer base
RECOVERY AND OPPORTUNITIES
Category to normalise as consumers emerge from home seclusion and temperatures rise
Demand for natural products is on the rise
Companies embrace social media as Japanese brands enter the mix
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2015-2020
Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
DEPILATORIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Depilatories depleted by COVID-19 lifestyle changes as consumers stay at home
The growth of alternative methods continues to threaten depilatories
Women's razors and blades fares better during times of COVID-19
RECOVERY AND OPPORTUNITIES
Category lacks momentum due to lack of promotions
Category needs relevancy to succeed
Product development to focus on skin irritation
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2015-2020
Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
FRAGRANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Fragrances suffers heavy losses to due lack of social events and drop in tourism
Fragrances begins recovery in second half of 2020 as customers crave soothing scents
E-commerce sales boom as retailers increase their online offerings
RECOVERY AND OPPORTUNITIES
Fragrances are on the up, boosted by self-care and wellbeing trends
Personalisation trend to boost unisex fragrances
Premium fragrances to build back faster and better as players invest in new concepts
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2015-2020
Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
HAIR CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Hair care is less hard hit by COVID-19 than other categories
Skinification of hair care continues as consumers focus on personal health and wellbeing
Japanese influences emerge in Hong Kong hair care
RECOVERY AND OPPORTUNITIES
Hair care boasts favourable outlook as tourists return to Hong Kong
Consumers demand products with more natural ingredients
E-commerce is on the rise, stimulated by COVID-19
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2015-2020
Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
MEN'S GROOMING IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Sales in men's grooming plummet as consumers stay at home in 2020
Multi-functional and convenient products lead men's grooming thanks to convenience trend
Dermocosmetics brands lead men's toiletries
RECOVERY AND OPPORTUNITIES
Men's grooming to post a solid recovery as consumers become more image-conscious
Growing demand for men's grooming supported by reality TV
Men's hair care stimulated by growing concern for hair loss
CATEGORY DATA
Table 91 Sales of Men's Grooming by Category: Value 2015-2020
Table 92 Sales of Men's Grooming by Category: % Value Growth 2015-2020
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 95 NBO Company Shares of Men's Grooming: % Value 2016-2020
Table 96 LBN Brand Shares of Men's Grooming: % Value 2017-2020
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 98 Forecast Sales of Men's Grooming by Category: Value 2020-2025
Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2020-2025
ORAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Oral care proves more resilient to COVID-19 as local consumption remains steady
Tooth whitening emerges as part of Hong Kong beauty regimens
Players increase their digital engagement, raising awareness of burgeoning product ranges
RECOVERY AND OPPORTUNITIES
Oral care shows signs of recovery thanks to premiumisation trend
Antibacterial and teeth whitening claims will be top of the agenda
Digital marketing becomes the new norm in oral care
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2015-2020
Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 102 Sales of Toothbrushes by Category: Value 2015-2020
Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
SKIN CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Category hit by a dramatic drop in tourism as self-care trend supports growth in local consumption
Maskne boosts clean beauty trend in skin care as consumers opt for natural products
Digital engagement explodes in 2020 as brands reach out to consumers online
RECOVERY AND OPPORTUNITIES
Category to pick up momentum as life returns to normal and self-care trend continues
Probiotics to enter skin care as consumers focus on immunity
Health and wellness focus boosts clinical claims in skin care
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2015-2020
Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
SUN CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2020 IMPACT
Sun care prospects clouded by COVID-19 as travel restrictions interrupt tourism
Outside of peak pandemic times, consumers enjoy the outdoors, spurring demand for sun care
Japanese brands continue to perform well as consumers value quick absorption
RECOVERY AND OPPORTUNITIES
Beauty standards support growth in sun care although product development in skin care could threaten the category
Sun care will feel the effects of skinification in the coming years
Health and wellness trends make consumers look twice at product ingredients
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2015-2020
Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
