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COVID-19 has had a negative effect on pet populations and consequently on pet food. The dog population witnessed consecutive declines in 2020 and 2021. Growth had been decelerating before the pandemic due to strict regulations, which worsened under COVID-19 due to rising hygiene awareness and bans in some regions. The other pet population has also been dragged down by this situation, notably bird and fish populations. However, the cat population has recorded steady growth over the two years, as...
Euromonitor International's Pet Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Distribution of Pet Care by Format: % Value 2016-2021 Table 11 Distribution of Pet Care by Format and Category: % Value 2021 Table 12 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 14 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 15 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesDOG FOOD IN CHINA
KEY DATA FINDINGS
2021 IMPACT
Dog population decreases under COVID-19
Consumption downgrading seen in dog food in 2020 and 2021
Domestic players transform from OEMs to brand owners
RECOVERY AND OPPORTUNITIES
Domestic leading players have potential to further thrive with multi-brand strategy, constant innovation and public exposure
Freeze-dried and air-dried kibble likely to remain popular thanks to maintaining rich nutrition and taste
Customisation and segmentation are the next steps
CATEGORY INDICATORS
Table 18 Dog Owning Households: % Analysis 2016-2021 Table 19 Dog Population 2016-2021 Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 2 Dog Food by Price Band 2021 Table 21 Sales of Dog Food by Category: Volume 2016-2021 Table 22 Sales of Dog Food by Category: Value 2016-2021 Table 23 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 24 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 27 NBO Company Shares of Dog Food: % Value 2016-2020 Table 28 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 29 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 30 Distribution of Dog Food by Format: % Value 2016-2021 Table 31 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 32 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026CAT FOOD IN CHINA
KEY DATA FINDINGS
2021 IMPACT
High protein and genuine meat become the main theme
Premium cat food demonstrates strong resilience while mid-priced and economy cat food are negatively impacted by COVID-19
Domestic players are catching up by providing quality products
RECOVERY AND OPPORTUNITIES
Wet cat food and treats will continue to register robust growth
Cross-category and industry movement to become one-stop cat food provider
E-commerce likely to see further expansion
CATEGORY INDICATORS
Table 35 Cat Owning Households: % Analysis 2016-2021 Table 36 Cat Population 2016-2021 Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 3 Cat Food by Price Band 2021 Table 38 Sales of Cat Food by Category: Volume 2016-2021 Table 39 Sales of Cat Food by Category: Value 2016-2021 Table 40 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 41 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 44 NBO Company Shares of Cat Food: % Value 2016-2020 Table 45 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 46 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020 Table 47 Distribution of Cat Food by Format: % Value 2016-2021 Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026OTHER PET FOOD IN CHINA
KEY DATA FINDINGS
2021 IMPACT
Bird food undermined by decreased population
De-urbanisation of traditional markets hampers other pet food
Small mammals benefit from easy care
RECOVERY AND OPPORTUNITIES
Strict policy on bird raising restricts bird food growth
Continued shift from offline to online sales
CATEGORY INDICATORS
Table 52 Other Pet Population 2016-2021CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2016-2021 Table 54 Sales of Other Pet Food by Category: Value 2016-2021 Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 57 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 58 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 59 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 60 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026PET PRODUCTS IN CHINA
KEY DATA FINDINGS
2021 IMPACT
Pet healthcare driven by increased health awareness under COVID-19
Rising needs in pet deodorant spray
Aquarium products shift towards online marketing
RECOVERY AND OPPORTUNITIES
Cat litter expected to improve in quality
Pet healthcare targets young pet owners with professionalism
Leading players from other industries target pet appliances
CATEGORY DATA
Table 63 Sales of Pet Products by Category: Value 2016-2021 Table 64 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 65 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 66 Sales of Other Pet Products by Type: % Value 2016-2021 Table 67 NBO Company Shares of Pet Products: % Value 2016-2020 Table 68 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 69 Distribution of Pet Products by Format: % Value 2016-2021 Table 70 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026