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Pet care has been moderately affected by the economic slowdown that has taken place since the outbreak of COVID-19 in 2020. This slowdown can be partly traced back to a slower growth in the pet population in the Philippines during the COVID-19 crisis as consumers have been less willing and less able to get new pets during the severe health crisis and have been less financially prepared for pet ownership due to the difficult economic conditions caused by the COVID-19 pandemic. Although there has...
Euromonitor International's Pet Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021 Table 3 Sales of Pet Care by Category: Value 2016-2021 Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021 Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021 Table 6 NBO Company Shares of Pet Food: % Value 2016-2020 Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021 Table 11 Distribution of Pet Care by Format: % Value 2016-2021 Table 12 Distribution of Pet Care by Format and Category: % Value 2021 Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021 Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026 Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesDOG FOOD IN THE PHILIPPINES
KEY DATA FINDINGS
2021 IMPACT
Category remains resilient to COVID-19 as sales become more polarised
E-commerce continues to be boosted by COVID-19 as store-based retailing struggles to recover
Product development continues as companies focus on functional health benefits
RECOVERY AND OPPORTUNITIES
Economy dry dog food continues to lead growth as consumers become more price sensitive
Humanisation trend to drive demand for human-grade ingredients and fresh options
Dog treats and mixers continues to lag behind as customers cut spending
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2016-2021 Table 20 Dog Population 2016-2021 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 2 Dog Food by Price Band 2021 Table 22 Sales of Dog Food by Category: Volume 2016-2021 Table 23 Sales of Dog Food by Category: Value 2016-2021 Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021 Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021 Table 28 NBO Company Shares of Dog Food: % Value 2016-2020 Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020 Table 31 Distribution of Dog Food by Format: % Value 2016-2021 Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026 Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026CAT FOOD IN THE PHILIPPINES
KEY DATA FINDINGS
2021 IMPACT
Mid-priced dry cat food leads growth as price sensitive consumers trade down
Mid-priced wet cat food hampered by Friskies discontinuation
Cat food players ramp up online engagement as pandemic conditions limit store-based retailing
RECOVERY AND OPPORTUNITIES
Mid-priced dry cat food to prosper as consumers suffer financially
Little prospect of private label in cat food as cat treats continue to lag behind
Urbanisation and feline food preferences influence growth and demand
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2016-2021 Table 37 Cat Population 2016-2021 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021CATEGORY DATA
Summary 3 Cat Food by Price Band 2021 Table 39 Sales of Cat Food by Category: Volume 2016-2021 Table 40 Sales of Cat Food by Category: Value 2016-2021 Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021 Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021 Table 45 NBO Company Shares of Cat Food: % Value 2016-2020 Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020 Table 47 Distribution of Cat Food by Format: % Value 2016-2021 Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026 Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026 Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026 Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026OTHER PET FOOD IN THE PHILIPPINES
KEY DATA FINDINGS
2021 IMPACT
Other pet food remains largely resilient to COVID-19 as the other pet population continues to rise
Social media remains the focus of promotions as companies struggle to adapt to COVID-19
E-commerce booms as pet shops face temporary closures
RECOVERY AND OPPORTUNITIES
Growth dependent on pet ownership, with little prospect of rapid growth
Fish food to benefit most from home seclusion as consumers find fish soothing
E-commerce to remain an important distribution channel
CATEGORY INDICATORS
Table 52 Other Pet Population 2016-2021CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2016-2021 Table 54 Sales of Other Pet Food by Category: Value 2016-2021 Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021 Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021 Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020 Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020 Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020 Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021 Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026 Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026 Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026PET PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 IMPACT
Need for essential grooming services during lockdown drives growth during lockdown
Bay-O-Pet launches mobile dog grooming service to reach consumers in lockdown
New product launches target the home grooming trend
RECOVERY AND OPPORTUNITIES
Demand for other pet products to remain high as consumers continue to groom their pets at home
Anti-tick/flea products to support growth in pet healthcare
Demand for non-essential and novelty items will be limited as consumers lack spending power
CATEGORY DATA
Table 65 Sales of Pet Products by Category: Value 2016-2021 Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021 Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021 Table 68 Sales of Other Pet Products by Type: % Value 2016-2021 Table 69 NBO Company Shares of Pet Products: % Value 2016-2020 Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020 Table 71 Distribution of Pet Products by Format: % Value 2016-2021 Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026 Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026