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As a result of the emergence of the pandemic in Spain in 2020, the government declared a State of Emergency in mid-March in an effort to control the spread of the virus. This prompted the introduction of a lockdown which saw most of the country's population confined to their homes for approximately two months although various restrictions continued to be imposed in different regions over the course of the year depending on the number of cases. Not only were consumers forced to adopt remote worki...
Euromonitor International's Home and Garden in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend has positive impact on gardening in 2020
E-commerce benefits from initial closure of store-based specialists
Husqvarna Espana retains leadership of highly fragmented competitive landscape
RECOVERY AND OPPORTUNITIES
Despite likely continuation of home seclusion trend heading into 2021 value growth of gardening is set to slow
Robotic lawn mowers continues to offer greatest potential for growth
Further rise of e-commerce and urban gardening
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend during pandemic focuses priorities on comfort and outdoor living in 2020
Remote working measures drive strong performance of home office furniture in 2020
Despite losing share due to store closures, Ikea retains overall leadership, while private label gains further ground
RECOVERY AND OPPORTUNITIES
Notable slowdown in growth in 2021 following significant investments during the pandemic
A return to focusing on other areas of the home
Strongest growth predicted for LED although long replacement cycles will slow demand over forecast period
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Weak performance for home improvement in 2020 as pandemic halts major renovation projects
E-commerce benefits from initial closure of specialist stores during lockdown
Local players vie for leadership in highly fragmented competitive landscape
RECOVERY AND OPPORTUNITIES
Stronger growth predicted for some home improvement categories in 2021 as renovation projects are likely to resume
Weaker performance over forecast period as a whole as consumers are likely to enjoy greater freedom outside of homes once restrictions are relaxed
Further growth likely for e-commerce as pandemic highlights need for omnichannel strategy
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Strong performance for homewares in 2020 due to home seclusion trend
E-commerce benefits from initial closure of homewares and home furnishing stores
Ikea Iberica retains overall leadership of homewares, benefiting from omnichannel strategy and range of affordable products
RECOVERY AND OPPORTUNITIES
Positive but weaker growth set for 2021, while relaxation of restrictions moving forward is likely to see homewares lose its stronger growth momentum
Food storage predicted to offer greatest potential for growth and new product development
Further penetration of e-commerce within homewares likely
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025