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The emergence of the pandemic in France and the subsequent lockdowns and ongoing movement restrictions benefited many areas of home and garden in 2020 due to a strong home seclusion trend. Remote working and studying measures, the closure of foodservice dine-in options or general greater free time during the year refocused many consumers priorities in terms of expenditure or addressing various home renovation projects that may have been previously postponed.
Euromonitor International's Home and Garden in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN FRANCE
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend encourages consumers to invest greater time and energy into outdoor areas, benefiting certain areas of gardening in 2020
Indoor plants suffer as consumers move outside for spring and summer
Highly fragmented competitive landscape led by affordable private label
RECOVERY AND OPPORTUNITIES
Overall positive prospects for gardening despite possible influential negative factors
Branded plants have potential to attract more consumers
E-commerce likely to gain further ground amongst increasingly busy consumers
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN FRANCE
KEY DATA FINDINGS
2020 IMPACT
Overall weak performance for home furnishings in 2020, driven by declines for dominant indoor living
Outdoor living benefits from home seclusion and entertaining during warmer months
Despite leadership of chained retailers, demand for locally-produced home furnishings from smaller businesses continues to grow
RECOVERY AND OPPORTUNITIES
2021 likely to see strengthening of home seclusion trend, also improving sales of indoor living
Possible stock issues on imports could further support local products
Smaller distribution channels offer further expansion possibilities
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN FRANCE
KEY DATA FINDINGS
2020 IMPACT
Home seclusion as a result of the pandemic encourages the French to turn to DIY projects
E-commerce makes further gains as major retailers adjust with click-and-collect services
Major retailers retain leadership with attractive private label lines in 2020
RECOVERY AND OPPORTUNITIES
Further growth in 2021 with ongoing restrictions but category likely to return to declines towards end of the forecast period
Omnichannel strategy likely to be most effective for retailers moving forward
New building regulations have potential to influence new product development
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN FRANCE
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend has overall positive impact on homewares in 2020
Modern grocery retailers strengthens leading position offering accessibility during lockdowns
SEB Groupe strengthens overall leadership in 2020, benefiting from increasing demand for cookware
RECOVERY AND OPPORTUNITIES
Further growth for 2021 due to ongoing home seclusion trend, but declines expected towards end of forecast period as consumers gradually return to busy lifestyles
Food storage offers strongest potential for further growth
Category can capitalise on expanding target audience to include younger generations
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025