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The COVID-19 lockdowns largely kept social activity and households at home for the summer months in the United Kingdom in 2020. Many households undertook gardening, as a way to pass the time and keep entertained. The prolonged summer period boosted sales in all gardening sub-categories. These surges carried on throughout the year; with indoor plants and gardening tools remaining popular in the winter months. Consumers' interest in gardening had a spill over effect towards interest in outdoor fur...
Euromonitor International's Home and Garden in United Kingdom report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesGARDENING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2020 IMPACT
Sales across all gardening subcategories increase in 2020
Premiumisation trends gain ground as consumers redirect disposable incomes to gardening equipment
Supply chain disruptions throughout 2020 see further bottlenecks in Q4
RECOVERY AND OPPORTUNITIES
Retailers expected to ride wave of demand into 2021
Sales in gardening anticipated to be affected by migration patterns
Brexit transition causes uncertainty during the forecast period
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025HOME FURNISHINGS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2020 IMPACT
Home furnishings sees positive post-lockdown sales after major disruptions in Q2
Health threat prompts focus on sleep health and wellness
Outdoor living sees surge in sales as Brits enjoyed prolonged summer at home
Struggle to keep up with demand limits potential recovery
RECOVERY AND OPPORTUNITIES
Pent-up demand likely to drive recovery in the immediate forecast period
Short-term boost is likely to slow down especially for big-ticket items
Shift to e-commerce prompts players to harmonise physical and online shopping
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025HOME IMPROVEMENT IN THE UNITED KINGDOM
KEY DATA FINDINGS
2020 IMPACT
Simple DIY products in home improvement see surge in demand
Home improvement stores reorganise operations under lockdown rules
Home improvement services move to using virtual reality (VR) technology
RECOVERY AND OPPORTUNITIES
Big-ticket items expected to bounce back in short-term forecast
Retailers stock up supplies ahead of Brexit and ride the wave of demand in the near-forecast period
Integration of connected fulfilment models set to become the norm
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025HOMEWARES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2020 IMPACT
Homewares sees strong growth, particularly in the second half of the year
Homewares retailers and manufacturers adjust well to the channel shift in 2020
Lower price sensitivity among UK consumers further strengthens value growth for homewares in 2020
RECOVERY AND OPPORTUNITIES
Home cooking boosted by flexible working arrangements is expected to stay relevant and drive sales for homewares
Competition between grocery private label ranges and branded cookware is expected to strengthen
Employment of digital marketing strategies is likely become crucial for brands' success
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025