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During March 2020, the government installed COVID-19 restrictions that adapted lifestyles and shaped purchasing trends across the year. The restrictions required non-essential businesses and schools to close, limiting movement across the country while requiring consumers to spend more time within the household. This significant change partnered with the outbreak boosting consumers interest in health and cleanliness, as many of the population increased their cleaning routines to remain safe from...
Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesLAUNDRY CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and increasing interest in hygiene boosts sales for laundry care
Price-sensitivity dampens share for major players as affordability becomes key
Domestic product Brillante leads, as private label continues to perform well
RECOVERY AND OPPORTUNITIES
Growth remains positive in 2021 as stay-at-home behaviour continues to take place
The low price of standard powder detergents aid sales over the forecast period
Bar detergents record high value growth, being the perfect solution for hand wash
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2015-2020CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 22 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 23 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025DISHWASHING IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and the closure of foodservice outlets boosts sales
Private label expands as COVID-19 increases price-sensitivity
Hand dishwashing products dominate as automatic dishwashers remain negligible
RECOVERY AND OPPORTUNITIES
Growth remains positive into 2021, as a heightened interest in hygiene remains
Consumers switch to liquid formats, perceiving concentrated formats as good value for money
International players remain strong, however, competition grows from low priced domestic offerings
CATEGORY INDICATORS
Table 24 Household Possession of Dishwashers 2015-2020CATEGORY DATA
Table 25 Sales of Dishwashing by Category: Value 2015-2020 Table 26 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 28 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 29 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025SURFACE CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
A rising interest in health and hygiene boosts sales during 2020
Multi-purpose cleaners win above specialised surface care products as price sensitivity increases
Colgate-Palmolive increases its share; however, Unilever suffers as private label grows
RECOVERY AND OPPORTUNITIES
Positive growth in 2021, driven by an ongoing interest in health and hygiene
International brands lead, however, domestic players compete with low price-points
Multi-purpose cleaners drive the highest value growth, benefiting from low price points and convenience
CATEGORY DATA
Table 31 Sales of Surface Care by Category: Value 2015-2020 Table 32 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Surface Care: % Value 2016-2020 Table 34 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 35 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 36 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025BLEACH IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
Stockpiling behaviour boosts growth as retailers impose buying restrictions to manage supplies
Clorox leads, benefiting from extensive distribution, and strong consumer awareness
Domestic players remain competitive as private label offerings gain ground
RECOVERY AND OPPORTUNITIES
Growth heightens in 2021 as stay-at-home behaviour and cleaning continues
Consumer's perception of bleach as inexpensive limits innovation
Bleach has extensive levels of distribution throughout the country, boosting sales
CATEGORY DATA
Table 37 Sales of Bleach: Value 2015-2020 Table 38 Sales of Bleach: % Value Growth 2015-2020 Table 39 NBO Company Shares of Bleach: % Value 2016-2020 Table 40 LBN Brand Shares of Bleach: % Value 2017-2020 Table 41 Forecast Sales of Bleach: Value 2020-2025 Table 42 Forecast Sales of Bleach: % Value Growth 2020-2025TOILET CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
Growth is limited as consumers use cheaper surface care and bleach products
Distribution is limited and mainly focuses on expensive, international players
SC Johnson Dominican Republic leads, while Reckitt Benckiser offers the best selling product, Lysol
RECOVERY AND OPPORTUNITIES
Focus remains on price-point; however, the landscape has the opportunity to grow
Toilet care faces competition from other substitute home care products
Consumer awareness remains low; however, private label could boost growth
CATEGORY DATA
Table 43 Sales of Toilet Care by Category: Value 2015-2020 Table 44 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 46 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 47 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025POLISHES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
The presence of alternative cleaners' stifles growth for polishes in 2020
Private label has expanded in polishes, available in select modern grocery retailers
SC Johnson Dominican Republic maintains its lead in polishes, while Cera Mas increases its share
RECOVERY AND OPPORTUNITIES
Growth recovers from 2021, however, high-price points continue to stifle sales
Metal polishes are seldom used due to high price points, making them affordable for higher-income consumers only
Growth is driven by high temperatures, strong rainfall and pollution in urban areas
CATEGORY DATA
Table 49 Sales of Polishes by Category: Value 2015-2020 Table 50 Sales of Polishes by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Polishes: % Value 2016-2020 Table 52 LBN Brand Shares of Polishes: % Value 2017-2020 Table 53 Forecast Sales of Polishes by Category: Value 2020-2025 Table 54 Forecast Sales of Polishes by Category: % Value Growth 2020-2025AIR CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
Air care remains small, with the increase in price-sensitivity stifling growth
High unit prices keep private label offerings out of air care in 2020
SC Johnson Dominican Republic retains its lead with best-selling product Glade
RECOVERY AND OPPORTUNITIES
Investment in wellness and aromatherapy positioning drives growth
Solid air fresheners is set to boost growth over the coming years
Seasonal products and air care refills drive value growth over the forecast period
CATEGORY DATA
Table 55 Sales of Air Care by Category: Value 2015-2020 Table 56 Sales of Air Care by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Air Care: % Value 2016-2020 Table 58 LBN Brand Shares of Air Care: % Value 2017-2020 Table 59 Forecast Sales of Air Care by Category: Value 2020-2025 Table 60 Forecast Sales of Air Care by Category: % Value Growth 2020-2025HOME INSECTICIDES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2020 IMPACT
An outbreak of dengue continues to drive sales, with COVID-19 having minimal impact
Spray/aerosols remain popular due to its convenience and efficacy
SC Johnson Dominican Republic retains its lead as private label is yet to enter the landscape
RECOVERY AND OPPORTUNITIES
Sales align to outbreaks of infestations as spray/aerosol insecticides drive growth
Opportunity for growth driven by innovation and new product formats
Electric insecticides continue to record a poor performance over the forecast period
CATEGORY DATA
Table 61 Sales of Home Insecticides by Category: Value 2015-2020 Table 62 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 64 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 65 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025