M00012607
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Availability date: 12/05/2024
The report illustrates how invaluable extracting, harvesting, organising millions of data points from online retailers can enable suppliers to find potential opportunities from existing and uncovered price gaps. The data can be used identify price gaps that can potentially capture greater margin and maximise profitability. The report utilises the UK champagne market as an illustrative and elementary example - the approach is applicable to any industry/category or geography.
Euromonitor International's Uncovering Price Gaps:UK Champagne global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Final Conclusions