Product Code: CHEG
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Analgesics benefits from being first line of defence medicine for COVID-19
Analgesics with immunity boosting ingredients rise in popularity
Competitively priced regional brands favoured by consumers
PROSPECTS AND OPPORTUNITIES
Positive outlook based on income inelasticity and a growing population
Manufacturers set to further adapt offer to evolving consumer demand
Herbal analgesics to gain further acceptance
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category benefits from relieving coughing, a key COVID-19 symptom
Combination drugs more popular to treat multiple symptoms
GSK extends its lead
PROSPECTS AND OPPORTUNITIES
COVID-19 and self-medication trend support continued demand
Regulatory changes to affect offer
Combination medicines will be favoured for their capacity to tackle multiple symptoms
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Medication-related stomach upset supports demand
Unhealthy and improperly timed food consumption fosters demand
Leaders make share gains
PROSPECTS AND OPPORTUNITIES
Variety of factors supporting ongoing demand
Having a wide range of products available at various price points will remain essential
Consumers to focus on gut health as the pandemic situation stabilises
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Focus on hand hygiene drives up demand for dermatological creams
Nappy (diaper) rash treatments continues to be popular
Price an important factor in purchasing decisions
PROSPECTS AND OPPORTUNITIES
Preventative trend to be observed
Competitively priced options to be preferred
Potential competition from beauty and personal care products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN EGYPT
2021 DEVELOPMENTS
NRT smoking cessation aids remains a marginal category with no growth prospects
SLEEP AIDS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Natural remedies preferred over sleep aids
Disruption caused by COVID-19 provides some boost to demand
Two players dominate
PROSPECTS AND OPPORTUNITIES
Continued consumer focus on price
Consumers to continue to prefer natural remedies
Concerns that sleep aids products are psychotropic
CATEGORY DATA
Table 36 Sales of Sleep Aids: Value 2016-2021
Table 37 Sales of Sleep Aids: % Value Growth 2016-2021
Table 38 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 39 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 40 Forecast Sales of Sleep Aids: Value 2021-2026
Table 41 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
High levels of pollution all year round in Egypt help to sustain demand for eye care products
Screen-related eye strain driving sales in eye care
Kahira benefits from high levels of brand loyalty and trust
PROSPECTS AND OPPORTUNITIES
Longer screen times on mobile phones and laptops to foster growth
Eye drops to remain the most common format
Pollution to remain an important driver
CATEGORY DATA
Table 42 Sales of Eye Care by Category: Value 2016-2021
Table 43 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Eye Care: % Value 2017-2021
Table 45 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 46 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers tend to buy only as needed
Return of elective surgeries to support demand
Pharmaplast dominates sales in a highly consolidated product area
PROSPECTS AND OPPORTUNITIES
Return of physical activity to foster growth
Broad offer provides consumer accessibility, though many low-income consumers prefer home-made alternatives
Continued constraints on growth
CATEGORY DATA
Table 48 Sales of Wound Care by Category: Value 2016-2021
Table 49 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Wound Care: % Value 2017-2021
Table 51 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 52 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued demand for immunity-boosting single and multivitamins due to COVID-19
Pharmacist recommendations and government action boost sales
Local brands lead
PROSPECTS AND OPPORTUNITIES
Development of offer to help cement role of vitamins in daily routines
Vitamin C a key product and ingredient
Consumers not set to turn to doctors when purchasing vitamins
CATEGORY DATA
Table 54 Sales of Vitamins by Category: Value 2016-2021
Table 55 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 56 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 57 NBO Company Shares of Vitamins: % Value 2017-2021
Table 58 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 59 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increase in health-awareness benefitting dietary supplements
Consumers more open to taking dietary supplements to maintain long-term health
GSK Consumer Healthcare gains lead
PROSPECTS AND OPPORTUNITIES
Rising health-awareness to continue to benefit dietary supplements
Competitively priced products will be favoured
Continued fragmentation
CATEGORY DATA
Table 86 Sales of Dietary Supplements by Category: Value 2016-2021
Table 87 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 88 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 89 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 90 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 91 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 92 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifestyles during COVID-19 crisis lead to heightened concerns about weight
Diet centres present an obstacle to development of meal replacement
Eva Pharma set to consolidate dominant position
PROSPECTS AND OPPORTUNITIES
Unhealthy lifestyles and high-fat diets remain common
Healthy lifestyle and exercise to pose a competition to the category
Opportunities and challenges in meal replacement
CATEGORY DATA
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Restrictions on public activity and official sports events affect sports nutrition
Legal importation channels boost position of imported brands
Optimum Nutrition retains lead
PROSPECTS AND OPPORTUNITIES
More certain gym opening and sports events to boost sales
New, innovative personalised products expected
Younger consumers display increasing commitment to sports and fitness
CATEGORY DATA
Table 67 Sales of Sports Nutrition by Category: Value 2016-2021
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers favour herbal/traditional products
Growing awareness amongst affluent urban consumers
Pharco Pharmaceuticals leads fragmented category
PROSPECTS AND OPPORTUNITIES
Herbal/traditional cough, cold and allergy (hay fever) remedies to continue to lead
Herbal/traditional paediatric dietary supplements to gain further popularity
Herbal/traditional products faces strong competition from unpackaged alternatives
CATEGORY DATA
Table 73 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 74 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 75 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 76 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 77 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 78 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited offer constrains category development
Greater circulation of illnesses amongst children boosts demand
Abbott leads, but local players account for significant share
PROSPECTS AND OPPORTUNITIES
Paediatric vitamins and dietary supplements expected to gain traction
Paediatric analgesics and digestive remedies to remain dominant
Ongoing price-sensitivity
CATEGORY DATA
Table 79 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 80 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 81 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 82 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 83 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 84 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 85 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
