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COVID-19 had a considerable impact on soft drinks in 2020 due to the widespread disruption of national lockdown measures and a shift in consumption habits in the country as consumers adapted to the new normal during the global pandemic. The worst hit area of soft drinks was on-trade sales in 2020, as outlets were forced to close their doors to customers for long periods during the COVID-19 pandemic as authorities sought to limit the spread of the COVID-19 virus in indoor spaces. The decline in o...
Euromonitor International's Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Egypt
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesCARBONATES IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a shift in consumption habits as retail absorbs some of the losses from foodservice outlet closures
Companies continue to pursue expansion plans, undeterred by COVID-19
Leading players do battle through marketing as Coca-Cola launches business support campaign
RECOVERY AND OPPORTUNITIES
On-trade sales face a long road to recovery ahead
Prices set to rise as the category works out supply chain issues
Leading players continue to invest in distribution, marketing and manufacturing
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 41 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 42 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 43 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 44 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 45 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 46 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025JUICE IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
High inflation deters customers as both on-trade and off-trade sales decline
Juice drinks continues to dominate juice as awareness of nectars remains low
Beyti for Tropicana and Juhayna continue to lead fragmented competitive landscape in juice
RECOVERY AND OPPORTUNITIES
Juice to post a gradual recovery in both off-trade and on-trade as health and wellness trends boost 100% juice
Beyti and Juhayna continue to battle for lead position with marketing their main weapon
Exports are set to increase over the forecast period, as off-trade and on-trade value growth remains substantial
CATEGORY DATA
Table 52 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 53 Off-trade Sales of Juice by Category: Value 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 56 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 57 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 58 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 59 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 60 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 61 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 62 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 63 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 64 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 65 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025BOTTLED WATER IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Off-trade sales are resilient to COVID-19 whilst on-trade sales plummet
Players compete with functional bottled water that responds to consumer demands for health and wellness options
Societe des Eaux Minerales Vittor SAE dominates sales, having its own fleet to deliver bulk water to consumers
RECOVERY AND OPPORTUNITIES
Competitive landscape to remain stable thanks to strong distribution
Projections are positive for bottled water as on-trade sales recovery and demographics support growth
Packaging design will help players stand out from the crown
CATEGORY DATA
Table 67 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 68 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 69 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 71 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 72 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 73 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 74 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 75 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 76 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025SPORTS DRINKS IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Sports drinks hit hard by COVID-19 as consumers prioritise their spending
Sports drinks suffers from niche positioning as awareness of products remains low
Gatorade dominates sales due to strong distribution
RECOVERY AND OPPORTUNITIES
Sports drinks penetration will be limited to sports enthusiasts
Currency stabilisation could improve supply issues
Growth will be hindered by low awareness, limited availability and high prices
CATEGORY DATA
Table 79 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 80 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 81 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 82 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 83 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 85 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 87 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 88 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 89 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025ENERGY DRINKS IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise spending during the COVID-19 as impulse consumption falls
Sting introduces new, affordable energy drink to increase consumer base
Red Bull introduces new flavours to attract new customers
RECOVERY AND OPPORTUNITIES
Category stabilises in the aftermath of COVID-19 as consumer foodservice reopens
Energy drinks invest in online advertising to expand consumer base in Egypt
Westernisation trends stimulate growth whilst health and wellness trends hamper growth
CATEGORY DATA
Table 91 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 92 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 93 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 94 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 99 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 100 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 101 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025CONCENTRATES IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
COVID-19 sees a shift in consumer priorities towards essential products
Demand for concentrates as a drink option for group gatherings remains steady
Kraft Foods Egypt LLC dominates concentrates whilst Hero Nutritional Food Industries SAE leads liquid concentrates
RECOVERY AND OPPORTUNITIES
Category to record moderate growth pattern as the COVID-19 crisis comes to an end
E-commerce to emerge in the coming years, stimulated by the COVID-19 crisis
Players to innovate by offering health claims
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 103 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 104 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 105 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 106 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 107 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 108 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 109 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 113 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 114 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 115 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 118 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 119 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 120 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025RTD TEA IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
Niche category limited by low awareness and preference for hot tea
Price sensitivity restricts sales of expensive RTD tea products
Supermarkets and hypermarkets face growing competition from discounters and independent small grocers
RECOVERY AND OPPORTUNITIES
Players to innovate with new flavours
Category benefits from health and wellness trends
Growth will depend on COVID-19
CATEGORY DATA
Table 121 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 122 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 123 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 124 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 125 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 126 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 127 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 128 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 129 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 130 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 131 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025RTD COFFEE IN EGYPT
KEY DATA FINDINGS
2020 IMPACT
COVID-19 disrupts the supply chain as the channel relies on imported products
Category suffers heavy losses as consumers prioritise their spending
RTD coffee has limited distribution targeting middle and high income consumers
RECOVERY AND OPPORTUNITIES
Nestle SA's dominance to remain unchallenged
Starbucks continues to expand, benefiting from sales through coffee shops
RTD coffee to remain a niche category, appealing mainly to high-income consumers
CATEGORY DATA
Table 134 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 135 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 136 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 137 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 138 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 139 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 140 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 142 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 143 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 144 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 145 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025ASIAN SPECIALITY DRINKS IN EGYPT
2020 IMPACT
Unfamiliarity with Egyptian market
Limited availability in herbal specialists
RECOVERY AND OPPORTUNITIES
Asian speciality drinks outlook