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Costa Rica was significantly impacted by the emergence of the pandemic in 2020 due to the economic fallout of reduced tourism and limited foodservice operations during the initial stages of restrictive measures introduced by the government in an attempt to control the spread of the virus, resulting in rising unemployment and decreasing disposable incomes. This forced many consumers to focus on prioritising their expenditure on groceries and perceived essential household goods, which positively i...
Euromonitor International's Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesLAUNDRY CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Stockpiling and home seclusion boost demand for laundry care in 2020
Increasing demand for concentrated and ecological products amongst more affluent consumers
Fairly consolidated competitive landscape amongst major names but private label continues to gain ground
RECOVERY AND OPPORTUNITIES
Despite greater normalisation in 2021, laundry care still has potential for stronger growth over forecast period
Concentrated liquid detergents to continue on impressive growth trajectory
Further potential for environmentally-friendly laundry care as point of differentiation
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2015-2020CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025DISHWASHING IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend as a result of the pandemic drives greater demand for dominant hand dishwashing in 2020
Low possession rate of dishwashers limits expansion of automatic dishwashing
Consolidated competitive landscape but consumers search for more affordable options
RECOVERY AND OPPORTUNITIES
Further growth potential for dishwashing over the forecast period
Greater emphasis on sustainability will allow for further expansion of eco-friendly options
Lingering price sensitivity will drive demand for larger value packs
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2015-2020 Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025SURFACE CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Notable upturn in demand for surface care in 2020 due to stockpiling and greater focus on hygiene in the home
Niche of all purpose cleaning wipes continues to appeal to affluent households
Consolidated competitive landscape with Colgate-Palmolive continuing to gain share in 2020
RECOVERY AND OPPORTUNITIES
Further growth potential for surface care due to ongoing focus on preventative health trend
Further innovation and switch to ecological brands to support higher value growth
Price-sensitive consumers likely to favour multifunctional surface care
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2015-2020 Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Surface Care: % Value 2016-2020 Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 39 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025BLEACH IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Notable upturn in demand for bleach in 2020 driven by greater focus on hygiene and sanitising the living environment
Clorox de Centroamerica retains dominance of bleach in 2020 with trusted brands and established distribution
Irex de Costa Rica retains second ranking but smaller players gain ground
RECOVERY AND OPPORTUNITIES
Ongoing strong demand in 2021 before returning to greater levels of normalisation from 2022 onwards
Players likely to continue to add value to category through innovation
Further room for new players to enter
CATEGORY DATA
Table 41 Sales of Bleach: Value 2015-2020 Table 42 Sales of Bleach: % Value Growth 2015-2020 Table 43 NBO Company Shares of Bleach: % Value 2016-2020 Table 44 LBN Brand Shares of Bleach: % Value 2017-2020 Table 45 Forecast Sales of Bleach: Value 2020-2025 Table 46 Forecast Sales of Bleach: % Value Growth 2020-2025TOILET CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Slight upturn in demand for toilet care in 2020 due to greater hygiene awareness and home seclusion
More affluent millennials attracted to newer convenient formats
Further consolidation within toilet care in 2020 with leading players gaining share
RECOVERY AND OPPORTUNITIES
2021 to see further stronger demand before returning to greater levels of normalisation from 2022 onwards
Toilet care offers further potential for expansion and innovation
Evolving lifestyles of millennials to push development of more concentrated and convenient formats
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2015-2020 Table 48 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 50 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 51 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025POLISHES IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Undynamic polishes marginally benefits from home seclusion trend in 2020
Greater innovation needed to attract wider audience
Further consolidation with two multinationals dominating value sales in 2020
RECOVERY AND OPPORTUNITIES
Stronger performance predicted for polishes over the forecast period
More cost-effective alternatives will continue to offer competition
Eco considerations offer potential to further expand target audience
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2015-2020 Table 54 Sales of Polishes by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Polishes: % Value 2016-2020 Table 56 LBN Brand Shares of Polishes: % Value 2017-2020 Table 57 Forecast Sales of Polishes by Category: Value 2020-2025 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2020-2025AIR CARE IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend as result of the pandemic offers marginal boost to air care in 2020
More affluent consumers continue to have less harmful perception of candle and electric air fresheners
Air care continues to be dominated by multinationals
RECOVERY AND OPPORTUNITIES
Sprays/aerosol format to continue driving overall stronger demand for air care
Less dynamic growth for most other air care formats
Air quality will be greater area of focus for more affluent consumers moving forward
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2015-2020 Table 60 Sales of Air Care by Category: % Value Growth 2015-2020 Table 61 NBO Company Shares of Air Care: % Value 2016-2020 Table 62 LBN Brand Shares of Air Care: % Value 2017-2020 Table 63 Forecast Sales of Air Care by Category: Value 2020-2025 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2020-2025HOME INSECTICIDES IN COSTA RICA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend and desire for pest-free environment gives marginal boost to sales of home insecticides in 2020
Affluent millennials attracted to environmentally-friendly options
Further consolidation in a competitive landscape dominated by multinationals
RECOVERY AND OPPORTUNITIES
2021 to see further stronger demand before returning to greater levels of normalisation from 2023 onwards
Lingering price sensitivity likely to drive demand for bulk packs and promotional deals
Further growth potential for ecological solutions to home insecticides
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2015-2020 Table 66 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 68 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 69 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025