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Consumer Foodservice in Belgium

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Due to the outbreak of COVID-19 in 2020, Belgium implemented a lockdown from March, which required all consumer foodservice outlets to close. In addition, the government imposed restrictions outside of the lockdown periods, which required foodservice venues to implement social distancing policies and limit consumer numbers, stifling trade and sales for 2020. During the lockdown period, takeaway and delivery services were permitted, with players offering these services, seeing greater results. As...

Euromonitor International's Consumer Foodservice in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Foodservice market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CFSBE

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020 Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020 Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020 Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020 Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020 Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020 Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020 Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020 Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020 Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020 Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020 Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020 Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025 Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Closures and ongoing restrictions lead to a decline in growth for 2020

Retail closures, travel restrictions, and a lack of nightlife dampens sales

McDonald's retains its top spot in 2020; however, the leader loses share to pizza players

RECOVERY AND OPPORTUNITIES

Recovery is driven by ongoing demand for deliveries, and the loosening of restrictions

Players respond to the demand for delivery with new apps and digital services

Healthier concepts and diverse tastes will encourage value sales over the forecast period 

CATEGORY DATA

Table 15 Limited-Service Restaurants by Category: Units/Outlets 2015-2020 Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2015-2020 Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2015-2020 Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2015-2020 Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2015-2020 Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2015-2020 Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2020 Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2020 Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2020-2025 Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025 Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025 Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025 Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025 Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Retail closures, travel restrictions and a lack of tourism impact growth in 2020

Standalone outlets adapt by offering delivery and takeaway services

RECOVERY AND OPPORTUNITIES

Standalone benefits from delivery services, as players focus on digital systems

The slow return of tourism stifles the recovery for travel and lodgings

CATEGORY DATA

Table 29 Consumer Foodservice by Location: Units/Outlets 2015-2020 Table 30 Sales in Consumer Foodservice by Location: Number of Transactions 2015-2020 Table 31 Sales in Consumer Foodservice by Location: Foodservice Value 2015-2020 Table 32 Consumer Foodservice by Location: % Units/Outlets Growth 2015-2020 Table 33 Sales in Consumer Foodservice by Location: % Transaction Growth 2015-2020 Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2015-2020 Table 35 Consumer Foodservice through Standalone: Units/Outlets 2015-2020 Table 36 Sales in Consumer Foodservice through Standalone: Number of Transactions 2015-2020 Table 37 Sales in Consumer Foodservice through Standalone: Foodservice Value 2015-2020 Table 38 Consumer Foodservice through Standalone: % Units/Outlets Growth 2015-2020 Table 39 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2015-2020 Table 40 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2015-2020 Table 41 Consumer Foodservice through Leisure: Units/Outlets 2015-2020 Table 42 Sales in Consumer Foodservice through Leisure: Number of Transactions 2015-2020 Table 43 Sales in Consumer Foodservice through Leisure: Foodservice Value 2015-2020 Table 44 Consumer Foodservice through Leisure: % Units/Outlets Growth 2015-2020 Table 45 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2015-2020 Table 46 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2015-2020 Table 47 Consumer Foodservice through Retail: Units/Outlets 2015-2020 Table 48 Sales in Consumer Foodservice through Retail: Number of Transactions 2015-2020 Table 49 Sales in Consumer Foodservice through Retail: Foodservice Value 2015-2020 Table 50 Consumer Foodservice through Retail: % Units/Outlets Growth 2015-2020 Table 51 Sales in Consumer Foodservice through Retail: % Transaction Growth 2015-2020 Table 52 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2015-2020 Table 53 Consumer Foodservice through Lodging: Units/Outlets 2015-2020 Table 54 Sales in Consumer Foodservice through Lodging: Number of Transactions 2015-2020 Table 55 Sales in Consumer Foodservice through Lodging: Foodservice Value 2015-2020 Table 56 Consumer Foodservice through Lodging: % Units/Outlets Growth 2015-2020 Table 57 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2015-2020 Table 58 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2015-2020 Table 59 Consumer Foodservice through Travel: Units/Outlets 2015-2020 Table 60 Sales in Consumer Foodservice through Travel: Number of Transactions 2015-2020 Table 61 Sales in Consumer Foodservice through Travel: Foodservice Value 2015-2020 Table 62 Consumer Foodservice through Travel: % Units/Outlets Growth 2015-2020 Table 63 Sales in Consumer Foodservice through Travel: % Transaction Growth 2015-2020 Table 64 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2015-2020 Table 65 Forecast Consumer Foodservice by Location: Units/Outlets 2020-2025 Table 66 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025 Table 67 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025 Table 68 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025 Table 69 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025 Table 70 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025 Table 71 Forecast Consumer Foodservice through Standalone: Units/Outlets 2020-2025 Table 72 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2020-2025 Table 73 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2020-2025 Table 74 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2020-2025 Table 75 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2020-2025 Table 76 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2020-2025 Table 77 Forecast Consumer Foodservice through Leisure: Units/Outlets 2020-2025 Table 78 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2020-2025 Table 79 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2020-2025 Table 80 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2020-2025 Table 81 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2020-2025 Table 82 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2020-2025 Table 83 Forecast Consumer Foodservice through Retail: Units/Outlets 2020-2025 Table 84 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2020-2025 Table 85 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2020-2025 Table 86 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2020-2025 Table 87 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2020-2025 Table 88 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2020-2025 Table 89 Forecast Consumer Foodservice through Lodging: Units/Outlets 2020-2025 Table 90 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2020-2025 Table 91 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2020-2025 Table 92 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2020-2025 Table 93 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2020-2025 Table 94 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2020-2025 Table 95 Forecast Consumer Foodservice through Travel: Units/Outlets 2020-2025 Table 96 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2020-2025 Table 97 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2020-2025 Table 98 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2020-2025 Table 99 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2020-2025 Table 100 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Cafes/bars struggle as lockdown and ongoing restrictions challenge sales

Smaller outlets are hit the worst, with less space to align with COVID-19 regulations

The competitive landscape remains highly fragmented, with Starbucks being the leading cafe/bar

RECOVERY AND OPPORTUNITIES

Bars and pubs remain challenged by limited space within venues

Cafes/bars in cities boost growth, with the return of travel and tourism aiding sales

Premiumisation returns, shaping the landscape across the forecast period 

CATEGORY DATA

Table 101 Cafes/Bars by Category: Units/Outlets 2015-2020 Table 102 Sales in Cafes/Bars by Category: Number of Transactions 2015-2020 Table 103 Sales in Cafes/Bars by Category: Foodservice Value 2015-2020 Table 104 Cafes/Bars by Category: % Units/Outlets Growth 2015-2020 Table 105 Sales in Cafes/Bars by Category: % Transaction Growth 2015-2020 Table 106 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2015-2020 Table 107 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2016-2020 Table 108 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2017-2020 Table 109 Forecast Cafes/Bars by Category: Units/Outlets 2020-2025 Table 110 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2020-2025 Table 111 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2020-2025 Table 112 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2020-2025 Table 113 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2020-2025 Table 114 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Most players fail to offer delivery or takeaway services, stifling growth in 2020

During periods of looser restrictions, consumers stick to local restaurants

Pizza Hut benefits from offering delivery and takeaway services 

RECOVERY AND OPPORTUNITIES

Recovery will align with consumers' confidence to socialise in public once more

Food delivery services continue to expand, driving growth across the coming years

Ethnic cuisine and vegetarian outlets shape the full-service landscape

CATEGORY DATA

Table 115 Full-Service Restaurants by Category: Units/Outlets 2015-2020 Table 116 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020 Table 117 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020 Table 118 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020 Table 119 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020 Table 120 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020 Table 121 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020 Table 122 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020 Table 123 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025 Table 124 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025 Table 125 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025 Table 126 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025 Table 127 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025 Table 128 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Double-digit decline as players fail to offer takeaway or delivery services

Hygiene concerns challenge sales from self-service cafeterias during 2020

Self-service cafeterias focus on updating their image to remain relevant

RECOVERY AND OPPORTUNITIES

Recovery is slow as players will not benefit from the rising demand for deliveries

Sales are driven by the growth of modern grocery retailing and an increase in chained outlets 

Self-service cafeterias are replaced by limited-service restaurants on motorways

CATEGORY DATA

Table 129 Self-Service Cafeterias: Units/Outlets 2015-2020 Table 130 Sales in Self-Service Cafeterias: Number of Transactions 2015-2020 Table 131 Sales in Self-Service Cafeterias: Foodservice Value 2015-2020 Table 132 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2015-2020 Table 133 Sales in Self-Service Cafeterias: % Transaction Growth 2015-2020 Table 134 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2015-2020 Table 135 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2020 Table 136 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2017-2020 Table 137 Forecast Self-Service Cafeterias: Units/Outlets 2020-2025 Table 138 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2020-2025 Table 139 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2020-2025 Table 140 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2020-2025 Table 141 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025 Table 142 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Working from home and lockdown periods lead to declining sales in 2020

Ongoing restrictions limit sales at local markets, stifling growth for street stalls and food trucks

Consumers have a preference for artisanal goods, limiting chained offerings in street stalls/kiosks

RECOVERY AND OPPORTUNITIES

Recovery will benefit from affordable price-points and familiar, comfort food

Lunch options remain challenged as consumers work from home

The rise of takeaway and delivery services challenge sales for street stalls/kiosks

CATEGORY DATA

Table 143 Street Stalls/Kiosks: Units/Outlets 2015-2020 Table 144 Sales in Street Stalls/Kiosks: Number of Transactions 2015-2020 Table 145 Sales in Street Stalls/Kiosks: Foodservice Value 2015-2020 Table 146 Street Stalls/Kiosks: % Units/Outlets Growth 2015-2020 Table 147 Sales in Street Stalls/Kiosks: % Transaction Growth 2015-2020 Table 148 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2015-2020 Table 149 Forecast Street Stalls/Kiosks: Units/Outlets 2020-2025 Table 150 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025 Table 151 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025 Table 152 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025 Table 153 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025 Table 154 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025