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Consumer Health in Bolivia

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Consumer health in Bolivia has experienced a significant impact from the COVID-19 pandemic, with products designed to strengthen the immune system seeing explosive growth in particular in 2020 and in some cases into 2021. Among the most in-demand were vitamins C, D, and products that included zinc. Many of these products have benefited from their inclusion within official protocols for the prevention and treatment of COVID-19. These have been set out by local health authorities and the national...

Euromonitor International's Consumer Health in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHBV

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2016-2021 Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 7 Distribution of Consumer Health by Format: % Value 2016-2021 Table 8 Distribution of Consumer Health by Format and Category: % Value 2021 Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification Vitamins and dietary supplements registration and classification Self-medication/self-care and preventive medicine Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

In 2021, new waves of COVID-19 drive demand for analgesics Market turns to generic analgesics Topical sales helped by stress, sedentary lifestyle and dengue fever

PROSPECTS AND OPPORTUNITIES

The analgesic market foresees a return to pre-pandemic volumes Increasing preference for combination products is expected Growing illegal market is expected to continue impacting the category of analgesics

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2016-2021 Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Analgesics: % Value 2017-2021 Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021 Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Stricter hygiene practices negatively affect sales of cough, cold and allergy products Flu and cold remedies benefited from local COVID-19 protocols Rooted local use of decongestant rubs benefits the Mentisan brand during the COVID-19 pandemic

PROSPECTS AND OPPORTUNITIES

Growing pollution expected to boost sales of antihistamines and allergy remedies Once the pandemic is controlled, recovery of cough and cold remedies sales is expected Concentration on leading brands due to increased advertising campaigns

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic slows down the overall category of digestive remedies Bad eating habits continue to drive the category Antacids among the few winning digestive products during pandemic

PROSPECTS AND OPPORTUNITIES

Gastric disorders are expected to continue to grow, favouring digestive remedies. Inadequate food handling is expected to continue affecting the market Return of travel and tourism favours sales of related digestive products

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2016-2021 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021 Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Return to dermatological specialists affects the category Less social interaction results in lower levels of infections and sales volumes Inti SA capitalises on crisis with an aggressive campaign on its topical germicidal

PROSPECTS AND OPPORTUNITIES

Socialisation key to rebuilding sales of the category Vaginal dermatological products will continue to be driven by inadequate levels of hygiene practices Sustained population projected Bolivia gives opportunity for paediatric dermatological products

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2016-2021 Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021 Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021 Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021 Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

WOUND CARE IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Less physical and sports activities affect wound care sales Category remains highly concentrated, though signs of a shift as recession bites Return of smuggling slows category expansion

PROSPECTS AND OPPORTUNITIES

Sales volumes are foreseen to return to pre-pandemic levels in the coming years Segmentation by product type may offer potential for innovation Pharmacy expansions can build volume sales

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2016-2021 Table 36 Sales of Wound Care by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Wound Care: % Value 2017-2021 Table 38 LBN Brand Shares of Wound Care: % Value 2018-2021 Table 39 Forecast Sales of Wound Care by Category: Value 2021-2026 Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Explosion in sales of vitamin C as a COVID-19 effect Logistics and supply chain played a key factor among main distributors Use of social media as a channel for contraband vitamins rises

PROSPECTS AND OPPORTUNITIES

Immunity aid vitamins are desirable, but wider use may be hit by recession Relevance of e-commerce higher in vitamins than in other OTC remedies Favourable outlook for multivitamins in the coming years

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2016-2021 Table 42 Sales of Vitamins by Category: % Value Growth 2016-2021 Table 43 Sales of Multivitamins by Positioning: % Value 2016-2021 Table 44 NBO Company Shares of Vitamins: % Value 2017-2021 Table 45 LBN Brand Shares of Vitamins: % Value 2018-2021 Table 46 Forecast Sales of Vitamins by Category: Value 2021-2026 Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Dietary supplements lose out to vitamins as spending limitations bite Zinc benefits from COVID-19 treatment protocols, function increasingly important Return of direct sellers helps recovery

PROSPECTS AND OPPORTUNITIES

Growing health and wellbeing awareness driven as post-pandemic effect Recovery of direct sellers supported by distributor recruitment Life expectancy drives demand for elderly supplements, supported by rising product awareness

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2016-2021 Table 49 Sales of Dietary Supplements by Category: % Value Growth 2016-2021 Table 50 Sales of Dietary Supplements by Positioning: % Value 2016-2021 Table 51 NBO Company Shares of Dietary Supplements: % Value 2017-2021 Table 52 LBN Brand Shares of Dietary Supplements: % Value 2018-2021 Table 53 Forecast Sales of Dietary Supplements by Category: Value 2021-2026 Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Weight control less relevant during pandemic for aesthetic reasons Supplement nutrition drinks builds sales with immunological aid benefits Recession and consumer perception of weight management as non-essential hampers recovery

PROSPECTS AND OPPORTUNITIES

Weight management and wellbeing holds potential, although contingent on the recovery of the economy Direct sellers expected to recover relevance driven by more conscious wellbeing consumers as a post pandemic effect Obesity trend is expected to continue growing among Bolivians

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2016-2021 Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021 Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021 Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sports nutrition yet to fully recover from lockdown Premium segment brands showed to be more resilient supported by loyal consumers Influencers increasingly important in sports nutrition

PROSPECTS AND OPPORTUNITIES

Younger consumers shaping consumption trends in sports nutrition Price sensitivity favours non-protein options E-commerce grows in relevance as channel for sports nutrition sales

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2016-2021 Table 62 Sales of Sports Nutrition by Category: % Value Growth 2016-2021 Table 63 NBO Company Shares of Sports Nutrition: % Value 2017-2021 Table 64 LBN Brand Shares of Sports Nutrition: % Value 2018-2021 Table 65 Forecast Sales of Sports Nutrition by Category: Value 2021-2026 Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Culture and customs drive consumption of traditional herbal products Traditional herbs and syrups widely used for prevention and treatment of COVID-19 Government promotes the use of traditional medicine among Bolivians

PROSPECTS AND OPPORTUNITIES

Traditional herbal medicine potentially sees migration to OTC products Formalization of doctors who practice traditional medicine boosts category Organic natural herbal products will gain greater relevance, scope for retail venture

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2016-2021 Table 68 Sales of Herbal/Traditional Products: % Value Growth 2016-2021 Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021 Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021 Table 71 Forecast Sales of Herbal/Traditional Products: Value 2021-2026 Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN BOLIVIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home-schooling slows sales of paediatric OTC remedies Recession sees price sensitivity emerge for first time Decrease in number of visits to paediatricians slows sales, changes influencers

PROSPECTS AND OPPORTUNITIES

Post COVID-19, seasonal cold, cough infections in children will return Demographic change will support paediatric consumer health growth Paediatric combination product set to return over the forecast period

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2016-2021 Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021 Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021 Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026 Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026