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The impact of COVID-19 began to be felt in Belarus in mid-March. The authorities in Belarus did not introduce a lockdown or movement restrictions. However, many Belarusians chose to self-isolate and some chose to work remotely from home. Belarusians who work in tourism and in foodservice were the first to feel the effect of the pandemic. Some Belarusians lost their jobs, mainly those who worked in foodservice, while others had to take unpaid leave. Consumer disposable incomes declined. Store-bas...
Euromonitor International's Retailing in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Currency depreciation boosts sales of consumer appliances and electronics
Political unrest negatively affects consumption
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: % Value Growth 2015-2020Seasonality
Christmas and New Year
Back to School
International Women's Day
Homeland Defender's Day
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 16 Retailing GBO Company Shares: % Value 2016-2020 Table 17 Retailing GBN Brand Shares: % Value 2017-2020 Table 18 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 19 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 20 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 21 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 22 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Tendency to stockpile boosts sales through modern grocery retail in 2020
Consumers prefer to shop at convenience stores or online to avoid entering crowded spaces
Eurotorg retains its lead and continues expanding, as new players enter the landscape
RECOVERY AND OPPORTUNITIES
Leading players to expand by increasing their number of outlets in regions
E-commerce to continue its march
Players will encourage purchases with promotions and discounts
CHANNEL DATA
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively affects value sales of traditional grocery retailers as rural consumers limit their store visits and spending
Modern grocery retailers continue to be major competition for traditional outlets, offering low-price points, deals and a similar array of goods
Food and drink specialist retailers perform well, offering lower price points then modern grocery retailers, with a wide array of products and fresh foods
RECOVERY AND OPPORTUNITIES
Modern grocery retailers to continue to be major competition for traditional outlets, offering low-price points and a wider array of goods
Food and drink specialists set to drive traditional grocery retailing growth
Economic slowdown will benefit drink specialists
CHANNEL DATA
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion negatively affects apparel and footwear sales
Pandemic boosts online sales of apparel and footwear
Political turbulence and currency depreciation further affect apparel and footwear
RECOVERY AND OPPORTUNITIES
Apparel and footwear specialist retailers anticipated to see growth from 2022 onwards
Apparel risks facing growing competition from second-hand apparel
Small cities welcome the expansion of apparel and footwear specialists, which allow them to shop for these items locally
CHANNEL DATA
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts value sales of chemists/pharmacies and vitamins and dietary supplements specialist retailers
Desire to avoid crowded spaces leads Belarusians to shop more at local drugstores/parapharmacies during the pandemic
Optical goods stores negatively affected as consumers postpone purchases
RECOVERY AND OPPORTUNITIES
Growing interest in natural remedies will benefit chemists/pharmacies
Drugstores/parapharmacies will remain a popular channel due to convenient location, wide product assortment and competitive prices
Beauty specialist retailers anticipated to witness lower value sales growth as a result of the economic downturn
CHANNEL DATA
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively affects department stores as consumers avoided crowded spaces
Variety stores gain in popularity during the pandemic due to close proximity and fewer customers at a time
Belkoopsoyuz CHUP retains its lead in the landscape, thanks to a wide array of products and a number of outlets throughout the nation
RECOVERY AND OPPORTUNITIES
Discounts and a wide range of products will continue to attract consumers
Department stores anticipated to face growing competition from variety stores
Competition will also come from e-commerce which offers convenient shopping solutions
CHANNEL DATA
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 87 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 89 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 91 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 92 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 93 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively affects beauty and personal care while benefiting other direct selling
Pandemic accelerates digitalisation trend
Oriflame Cosmetics retains its lead, with Oriflame Cosmetics, Avon and Faberlic dominating the landscape, due to strong reputations and wide product assortments
RECOVERY AND OPPORTUNITIES
Beauty and personal care direct selling anticipated to witness a recovery in 2021 as normalcy returns
Political instability and economic downturn will continue to negatively affect direct selling
Direct sellers will increasingly focus on digital sales
CHANNEL DATA
Table 101 Direct Selling by Category: Value 2015-2020 Table 102 Direct Selling by Category: % Value Growth 2015-2020 Table 103 Direct Selling GBO Company Shares: % Value 2016-2020 Table 104 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 105 Direct Selling Forecasts by Category: Value 2020-2025 Table 106 Direct Selling Forecasts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts e-commerce value sales, as consumers seek to avoid personal contact
Food and drink and consumer electronics are popular e-commerce purchases
Foreign players increase their value shares, benefiting from a wide assortment of inexpensive products and bonuses
RECOVERY AND OPPORTUNITIES
E-commerce set to continue on a dynamic growth path
High delivery costs hamper e-commerce's growth
Pandemic leads to a growing variety of products being sold online
CHANNEL DATA
Table 107 E-Commerce by Channel and Category: Value 2015-2020 Table 108 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 109 E-Commerce GBO Company Shares: % Value 2016-2020 Table 110 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 111 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 112 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Desire to avoid stores boosts value sales via mobile e-commerce in 2020
Growth is boosted by the increasing number of consumers registering for mobile internet subscriptions
Improving technologies and the entrance of Apple Pay boost mobile e-commerce in Belarus
RECOVERY AND OPPORTUNITIES
On-the-go sales will increase as busy lifestyles result in consumers viewing mobile e-commerce as a convenient, time-saving shopping solution
Competition between global and local players will remain fierce, as local players improve their mobile applications
Mobile-friendly applications and websites will stimulate mobile e-commerce value growth
CHANNEL DATA
Table 113 Mobile E-Commerce: Value 2015-2020 Table 114 Mobile E-Commerce: % Value Growth 2015-2020 Table 115 Mobile E-Commerce Forecasts: Value 2020-2025 Table 116 Mobile E-Commerce Forecasts: % Value Growth 2020-2025