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After seeing double-digit current value growth for most of the review period, in 2020 retailing in India turned to decline. The arrival of COVID-19 in the country in the first part of the year led to the imposition of strict lockdown measures. During the nationwide lockdown, the government ordered a shutdown of all non-essential stores, which negatively impacted the sales of non-grocery retailers. Even non-store retailers such as e-commerce players were not allowed to sell anything other than es...
Euromonitor International's Retailing in India report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
E-commerce partnerships with kirana stores set to maintain growth
Expansion to lower-tier cities expected across the board
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020Seasonality
Diwali
End of season sale
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 51 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 52 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 53 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 55 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 57 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 59 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 61 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 63 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 65 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 67 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 71 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 73 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Consumers shop local during the pandemic
Move into neighbourhoods increases the competition with traditional grocery retailers
Future Retail dominates convenience stores by all measures
RECOVERY AND OPPORTUNITIES
Continued dynamism for convenience stores as proximity will remain important
As busy lives return, especially in urban areas, growth potential will remain
An omnichannel approach set to become more important
CHANNEL DATA
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 75 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 76 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 77 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 79 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 81 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
KEY DATA FINDINGS
2020 IMPACT
Location and high share of non-essential products contribute to decline
Strategies by players both before and after the pandemic limit decline
Avenue Supermarts leads through outlet openings and e-commerce
RECOVERY AND OPPORTUNITIES
Rebound to growth as consumers look for the best prices
Hypermarkets will offer more fresh food and a wider product variety
Changing demand towards smaller neighbourhood stores will hamper growth
CHANNEL DATA
Table 82 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 83 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 84 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 85 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 86 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 87 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 88 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 89 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
A turn to decline as the sale of non-essential products is temporarily banned
Consumers chase discounted prices, which leads to a new marketing approach
Reliance Retail extends its lead thanks to outlet expansion and low prices
RECOVERY AND OPPORTUNITIES
Strong rebound, although slower growth than most other grocery retailers
Supermarkets will have to compete with other channels
Domestic retailers characterise supermarkets, benefiting from their local knowledge
CHANNEL DATA
Table 90 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 91 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 92 Supermarkets GBO Company Shares: % Value 2016-2020 Table 93 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 94 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 95 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 96 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 97 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The proximity of traditional grocery retailers maintains growth in 2020
Personal services maintain growth in a difficult year
Mother Dairy Fruit & Vegetable maintains its lead in a very fragmented channel
RECOVERY AND OPPORTUNITIES
Consumers will continue to favour traditional grocery retailers
Small outlet size limits product range, leading some consumers to switch channels
Traditional outlets will be important in e-commerce last-mile delivery
CHANNEL DATA
Table 98 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 99 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 100 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 101 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Plummeting sales due to lockdown and permanent outlet closures
Not all apparel and footwear is equal
Reliance Retail leads a raft of domestic players in this highly fragmented channel
RECOVERY AND OPPORTUNITIES
Rebound expected, but some consumers will remain price-conscious
More store-based players likely to offer e-commerce and an omnichannel experience
Using technology to combat the challenge from e-commerce
CHANNEL DATA
Table 103 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 105 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 106 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 107 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 109 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Store closures and budget constraints due to COVID-19 stimulate decline
Specific categories see growing demand, limiting the decline
Reliance Digital maintains its lead with retail expansion
RECOVERY AND OPPORTUNITIES
Strong rebound along with rising consumer confidence and low penetration
Competition between store-based retailers and e-commerce likely to intensify
Multi-brand outlets set to remain the preferred choice
CHANNEL DATA
Table 111 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 113 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 114 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 115 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 117 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales in beauty specialist retailers fall significantly for a variety of reasons
Chemists/pharmacies maintains dynamic growth as they sell essentials
Apollo Pharmacy and Medplus extend their lead chemists/pharmacies
RECOVERY AND OPPORTUNITIES
Normalisation of purchasing patterns in the early forecast period
Consumers likely to return to focusing on beauty and grooming
A continued move towards omnichannel retailing
CHANNEL DATA
Table 119 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 121 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 122 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 123 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 129 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers are reluctant to spend on anything other than essentials
Consumers look for low prices in a difficult economic environment
Asian Paints takes the lead in home and garden specialist retailers
RECOVERY AND OPPORTUNITIES
Rebound of housing market and greater consumer confidence from 2021
Challenge from increasing numbers of consumers renting not buying furniture
Entry and expansion of IKEA likely to increase the competition
CHANNEL DATA
Table 131 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 133 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 134 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 135 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 136 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 137 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 139 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 141 Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Outlet closures and cautious consumers due to COVID-19 contribute to decline
Players use e-commerce and online tools to maintain their sales
Domestic brand leads despite the challenge from a foreign rival
RECOVERY AND OPPORTUNITIES
Room for outlet growth and value development from a relatively low base
Improving the in-store experience to attract consumers and better compete
Department stores likely to have to compete with e-commerce on price
CHANNEL DATA
Table 143 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 144 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 145 Department Stores GBO Company Shares: % Value 2016-2020 Table 146 Department Stores GBN Brand Shares: % Value 2017-2020 Table 147 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 148 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 149 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
KEY DATA FINDINGS
KEY DATA FINDINGS
2020 IMPACT
Strong declines for categories which include non-essential products
Growth maintained by essentials such as consumer health
Herbalife benefits from the rise of the health trend
RECOVERY AND OPPORTUNITIES
Rapid recovery expected due to normalisation of consumer habits
Challenges and opportunities from e-commerce
Rising health awareness due to COVID-19 will drive growth for consumer health
CHANNEL DATA
Table 151 Direct Selling by Category: Value 2015-2020 Table 152 Direct Selling by Category: % Value Growth 2015-2020 Table 153 Direct Selling GBO Company Shares: % Value 2016-2020 Table 154 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 155 Direct Selling Forecasts by Category: Value 2020-2025 Table 156 Direct Selling Forecasts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Restrictions on sales via homeshopping and price-consciousness hamper growth
Increasing competition is seen from e-commerce
TV18 Homeshopping Network maintains its lead, but players diversify channels
RECOVERY AND OPPORTUNITIES
Rapid recovery in 2021, but little investment expected by players
Dynamism for consumer appliances, but other homeshopping will remain dominant
Customer engagement and raising brand awareness are key for homeshopping
CHANNEL DATA
Table 157 Homeshopping by Category: Value 2015-2020 Table 158 Homeshopping by Category: % Value Growth 2015-2020 Table 159 Homeshopping GBO Company Shares: % Value 2016-2020 Table 160 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 161 Homeshopping Forecasts by Category: Value 2020-2025 Table 162 Homeshopping Forecasts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
KEY DATA FINDINGS
2020 IMPACT
Strong increase maintained despite COVID-19 lockdown restrictions
Release of pent-up demand leads to dynamic growth in the festive season
Walmart maintains its lead with Flipkart
RECOVERY AND OPPORTUNITIES
Continuing strong growth as new consumers try shopping via this channel
Second-and third-tier cities set to drive growth
A greater move towards omnichannel retailing expected
CHANNEL DATA
Table 163 E-Commerce by Channel and Category: Value 2015-2020 Table 164 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 165 E-Commerce GBO Company Shares: % Value 2016-2020 Table 166 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 167 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 168 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Higher demand for food and drinks due to COVID-19 maintains dynamic growth
BigBasket.com is popular, but more partnerships are formed
The entry of Amazon and Flipkart likely to stimulate growth
RECOVERY AND OPPORTUNITIES
Continued dynamism due to demand for convenience
More focus on e-commerce by leading store-based retailers
New ways of working and the expansion of the consumer base
CHANNEL DATA
Table 169 Food and Drink E-Commerce: Value 2015-2020 Table 170 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 171 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 172 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Mobile e-commerce drives growth in overall e-commerce
Increasing penetration and lower costs stimulate growth
Continued development of apps to make the shopping process easier
RECOVERY AND OPPORTUNITIES
Dynamic growth will lead to a continued rise in the share of mobile e-commerce
Convenience set to benefit mobile e-commerce
Payment wallets have emerged as a key payment option for customers
CHANNEL DATA
Table 173 Mobile E-Commerce: Value 2015-2020 Table 174 Mobile E-Commerce: % Value Growth 2015-2020 Table 175 Mobile E-Commerce Forecasts: Value 2020-2025 Table 176 Mobile E-Commerce Forecasts: % Value Growth 2020-2025