Product Code: CHPL
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for analgesics slows after stockpiling of 2020
Ibuprofen regains consumers' trust after significant declines in 2020
Poles' search for stronger painkillers continues to drive strong sales for players present in adult ketoprofen
PROSPECTS AND OPPORTUNITIES
Stable demand for analgesics due to popularity of self-medication amongst Poles
E-commerce to continue penetrating analgesics but store-based sales will dominate
Paediatric analgesics offers potential for further expansion
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Number of flu cases remains low in 2021 due to ongoing heightened hygiene regimes and restrictive measures
Isolation reduces demand for allergy remedies
GSK Consumer Healthcare retains leadership in fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Vaccination and relaxing of restrictions crucial for the return of category growth
Despite further growth, e-commerce will remain a niche
The importance of private label while herbal/traditional products gains further ground
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions to support start of recovery for digestive remedies in 2021
More frequent travel set to boost demand for motion sickness remedies
Competition from dietary supplements is increasing
PROSPECTS AND OPPORTUNITIES
Poor eating habits and stressful lifestyles to remain drivers of long-term sales
Visible increase in the importance of private label
Naturalness trend to remain relevant
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Relaxing of restrictions to result in upturn in demand over 2021
Ongoing demand for hair loss treatments still visible
Leading players benefit from broad portfolios in fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Online support to detect skin conditions
Chemists/pharmacies to remain dominant distribution channel
CBD-based products gaining in popularity as alternative to OTC
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heightened health awareness despite increasing stress levels as a result of pandemic to halt category's decline in 2021
Alternative forms of tobacco consumption remain popular with younger adults
Nicorette retains dominance due to wide product portfolio
PROSPECTS AND OPPORTUNITIES
Greater health awareness and further decline of smoking prevalence to support demand for NRT smoking cessation aids
E-commerce will remain a niche distribution channel
Politicians want to limit tobacco consumption in Poland
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 supports further demand for sleep aids in 2021 due to ongoing anxiety and stress which disturb sleep patterns
Sleep aids based on melatonin continue to increase in popularity
Sleep aids remains fairly consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Sleep aids offers potential for further growth due to various driving factors beyond the pandemic
Store-based chemists/pharmacies will continue to dominate sales
Cross-category development likely, attracting consumers who appreciate multifunctionality
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2016-2021
Table 44 Sales of Sleep Aids: % Value Growth 2016-2021
Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 47 Forecast Sales of Sleep Aids: Value 2021-2026
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal improvement for standard eye care as prolonged usage of electronics at home starts to have more of an impact
Allergy eye care continues to struggle with home seclusion
Local players benefit from competitive prices and established consumer trust
PROSPECTS AND OPPORTUNITIES
Good long-term growth prospects for eye care
Popularity of lutein eye health supplements offers competition
Presence of private label and e-commerce to remain marginal
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2016-2021
Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Eye Care: % Value 2017-2021
Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wound care set to suffer another subdued performance in 2021 impacted by further restrictions
Return to school will be a key factor
Innovative products becoming increasingly popular
PROSPECTS AND OPPORTUNITIES
Moderate and stable pace of growth
First aid kits for cars will not be obligatory
Private label gains increasing visibility to address basic wound care demands
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2016-2021
Table 56 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Wound Care: % Value 2017-2021
Table 58 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 59 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of vitamins continue to grow in line with heightened health awareness
Convenience offered by multivitamins continues to give it the edge
Polski Lek retains overall leadership of fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Personalisation and natural positioning to remain major trends
Innovation in terms of format for vitamin application
Regulator increases recommended daily limit of vitamin D
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2016-2021
Table 62 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 63 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 64 NBO Company Shares of Vitamins: % Value 2017-2021
Table 65 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 66 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stronger performance for dietary supplements in 2021 as consumers broaden their search for products to support their health and wellbeing
Tighter market regulation temporarily suspended
Advertising is the key to rapid growth
PROSPECTS AND OPPORTUNITIES
Further growth prospects for dietary supplements
"Sugar tax" may contribute to even stronger gains
Dietary supplements with natural positioning to continue driving demand for herbal/traditional products
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2016-2021
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 70 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 71 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to growth following weight gain as result of pandemic-induced home seclusion
Weight loss supplements to suppress appetite gain in popularity
Competitive landscape continues to expand as new brands enter
PROSPECTS AND OPPORTUNITIES
Bright prospects for category as consumers refocus on weight and wellbeing
Position of e-commerce within the category to continue to strengthen
Competition in the form of diet catering is growing
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal improvement for sports nutrition in 2021 in line with easing of restrictions
Wider target audience of protein/energy bars ensures stable demand
Importance of e-commerce continues to grow, supporting share gain of smaller brands
PROSPECTS AND OPPORTUNITIES
Health and fitness goals to drive early recovery of sports nutrition
Visible demand for functional and convenient products
Natural positioning will remain important influencer of purchasing decisions
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2016-2021
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Established presence and consumer trust continue to support sleep aids and dietary supplements within herbal/traditional products
Huge interest in CBD-based dietary supplements
Share of e-commerce continues to grow, supporting distribution of smaller emerging brands
PROSPECTS AND OPPORTUNITIES
Natural positioning will remain important growth driver
Boom in CBD products likely to continue, offering further potential for expansion
Convenience of application is essential to attract younger audience
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric consumer health shows similarities to adult categories in terms of pandemic impact
Distance learning limits impact of colds and flu
Convenience of application is still key
PROSPECTS AND OPPORTUNITIES
Severity of fourth wave will determine category's early forecast period performance
Composition safety and environmental friendliness
Private label highly active in paediatric vitamins and dietary supplements
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
