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The Algerian economy was hit by a double whammy in 2020 - COVID-19 and plummeting oil prices. Algeria is highly dependent on oil exports and this led to a devaluation of the dinar and a general increase in inflation. This in turn led to lower disposable incomes and resulted in an overall small decline in current value sales in retailing in 2020. However, there were winners and losers.
Euromonitor International's Retailing in Algeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Groceries and e-commerce star performers in 2020
Retailing landscape highly fragmented with limited presence of chained operators
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020Physical retail landscape
Cash and carry
Seasonality
Ramadan
Eid el-Kebir (or Eid al-Adha) - Sacrifice Feast
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 15 Retailing GBO Company Shares: % Value 2016-2020 Table 16 Retailing GBN Brand Shares: % Value 2017-2020 Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Higher inflation dampens value sales, though growth still healthy
Numidis leads modern grocery retailers with a well-established chain of hypermarkets and supermarkets
Traditional grocery retailers continue to lead, despite the growth and success seen in the modern channel
RECOVERY AND OPPORTUNITIES
Continued healthy value growth over forecast period
Modern grocery retailers will experience rapid growth as consumers view these channels as a mean of leisure for families
Hypermarkets will remain a dynamic channel
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Restrictions on movements due to COVID-19 benefits traditional grocery retailers
The competitive landscape remains fragmented as there are no chained traditional grocery retailers
Traditional grocery retailers also face competition from outdoor markets, which continue to be integrated into some Algerians' shopping habits
Traditional grocery retailers continue to lead, benefiting from convenient locations and long opening hours
RECOVERY AND OPPORTUNITIES
Value sales dependent on quick recovery from COVID-19
Modern grocery retailing threatens traditional grocery retailing through being perceived by some as entertainment centres
Traditional grocery retailers compete against modern grocery retailers, through offering a better array of goods
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 59 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Apparel and footwear specialists suffer value decline as outlets closed for parts of 2020
Camaieu leads, however, value share is low, due to the extremely fragmented competitive landscape
Domestic players lead apparel and footwear specialist retailers as restrictions on imports impacts the sales of international players
RECOVERY AND OPPORTUNITIES
Lower value growth over forecast period, as economy takes time to recover
Growth is boosted by the rise in shopping centres, partnered with increasing access to international trends, through internet use
The rise in e-commerce and open out-door markets both threaten the growth of apparel and footwear specialist retailers over the forecast period
CHANNEL DATA
Table 60 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 61 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 62 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 63 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 64 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 65 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 66 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
With people socialising less due to COVID-19, non-essential health and beauty suffers a bit hit
HeleneB retains its lead of the health and beauty landscape, through its franchising model
Rising health-awareness among consumers
RECOVERY AND OPPORTUNITIES
Steady value growth over the forecast period
Less innovation over forecast period
Cheaper generics gain value share over forecast period
CHANNEL DATA
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Steep value decline in 2020, due to COVID-19
Le Printemps SNC leads, benefiting from being a well-established chain located in major cities across the country
Shopping centres will potentially entice consumers away from department stores, by offering both shopping and family entertainment
RECOVERY AND OPPORTUNITIES
Lower value growth over the forecast period
Variety stores, mass merchandisers and warehouse clubs threatened by open-air markets
Risks include the rise of e-commerce
CHANNEL DATA
Table 80 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 83 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 84 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 85 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 86 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 87 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 88 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 89 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Steep value decline due to restrictions on direct selling, as a result of COVID-19
New leading players due to Oriflame's withdrawal
Beauty and personal care is expected to continue shaping direct selling in Algeria
RECOVERY AND OPPORTUNITIES
Lower value growth over the forecast period
Value growth driven by technological tools over the forecast period
Home improvement and gardening products, and homewares and home furnishings will lose popularity, as consumers like to purchase these items in person
CHANNEL DATA
Table 96 Direct Selling by Category: Value 2015-2020 Table 97 Direct Selling by Category: % Value Growth 2015-2020 Table 98 Direct Selling GBO Company Shares: % Value 2016-2020 Table 99 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 100 Direct Selling Forecasts by Category: Value 2020-2025 Table 101 Direct Selling Forecasts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Huge boost in e-commerce as consumers try to avoid exposure to COVID-19
Arcofina Holding is the leading e-commerce retailer, with a broad and diverse portfolio of goods
Cross border e-commerce is set to grow over the forecast period
RECOVERY AND OPPORTUNITIES
Rapid growth over forecast period
Direct selling loses out to e-commerce
Growing trust in security over forecast period
CHANNEL DATA
Table 102 E-Commerce by Channel and Category: Value 2015-2020 Table 103 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 104 E-Commerce GBO Company Shares: % Value 2016-2020 Table 105 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 106 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 107 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Launch of QR payment service, Barid Pay
Insufficient internet connections and low mobile penetration threatens growth for mobile e-commerce
RECOVERY AND OPPORTUNITIES
Mobile e-commerce closes gap with e-commerce over forecast period
Internet retailers will increasingly drive traffic through mobile phones
CHANNEL DATA
Table 108 Mobile E-Commerce: Value 2015-2020 Table 109 Mobile E-Commerce: % Value Growth 2015-2020 Table 110 Mobile E-Commerce Forecasts: Value 2020-2025 Table 111 Mobile E-Commerce Forecasts: % Value Growth 2020-2025