No products
More info
Home care in Slovenia performed well, benefiting from the hygiene-centric lifestyles adopted by consumers as a response to the pandemic in 2020. The COVID-19 pandemic impacted the lives of Slovenian consumers, with home seclusion and lockdowns throughout 2020 driving consumers to spend more time at home. With the apparent health threat and more time spent at home, consequently, this changed the areas in which consumers prioritised expenditure. With the economic recession as a result of the pande...
Euromonitor International's Home Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Laundry care remains the largest category but sees modest growth in 2020
Despite ecological brands' popularity with Slovenian consumers price sensitivity sets in, in 2020
Orbico continues to lead, while regional players challenge the leading players and private label grows as consumers are price conscious
RECOVERY AND OPPORTUNITIES
Economic improvement set to boost premium eco-products but consumers likely to remain price conscious
Greater household budgets set to stimulate growth in convenient laundry care products
International players likely to dominate environmentally friendly laundry care
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2015-2020CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Automatic dishwashing tablets sales boosted as more consumers stay home
Ecological products suffer from consumers' price consciousness in 2020
Leading players benefit from brand loyalty in increasingly saturated dishwashing and private label gains popularity due to affordability and consumer confidence in 2020
RECOVERY AND OPPORTUNITIES
Slovenians likely to demand local ecological and sustainable products over the forecast period
Automatic dishwashing products set to see robust growth over the forecast period as consumer confidence increases
Manufacturers likely to innovate by focussing on convenience and the environment over the forecast period
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2015-2020 Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home care disinfectants the champion during the pandemic and consumers keen on preserving expensive home materials in 2020
Eco-friendly surface care remains important, but price sensitivity remains a deterrent in 2020
Leading international players has strong brand recognition, Colgate-Palmolive benefits from leading brand Ajax, but private label maintains its value share in 2020
RECOVERY AND OPPORTUNITIES
Bathroom cleaners and kitchen cleaners set to benefit the most from the intense hygiene-consciousness as a result of the pandemic
Manufacturers will win over consumers with improved efficacy, convenient packaging and design, as well as easy application over the forecast period
Sustainability and convenience paramount for manufacturers and retailers to grow value share
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2015-2020 Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Surface Care: % Value 2016-2020 Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 39 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Bleach's reputation for highly effective cleaning causes a spike in demand in 2020
Consumers concerned about the safety of bleach limiting the category's development
Niche eco-friendly bleaches have growth potential and leading player ProLogistic doo owns two of the top three brands
RECOVERY AND OPPORTUNITIES
Bleach sales set to normalise and decrease over the forecast period
Growing competition from surface care products is expected over the forecast period
Environmentally friendly bleach could change the landscape over the forecast period
CATEGORY DATA
Table 41 Sales of Bleach: Value 2015-2020 Table 42 Sales of Bleach: % Value Growth 2015-2020 Table 43 NBO Company Shares of Bleach: % Value 2016-2020 Table 44 LBN Brand Shares of Bleach: % Value 2017-2020 Table 45 Forecast Sales of Bleach: Value 2020-2025 Table 46 Forecast Sales of Bleach: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion and focus on hygiene at home by especially the ageing population fuels growth within toilet care in 2020
There is a growing demand for eco-friendly products in toilet care in 2020
Henkel Slovenija leads toilet care with Bref, while companies compete on price in the absence of advertising and private label continues to grow its share in 2020
RECOVERY AND OPPORTUNITIES
Rim liquids are expected to record the highest value CAGRs over the forecast period
Convenience will remain important to consumers over forecast period
Eco-friendly products offering convenience, freshness and efficient cleaning at the right price point likely to bowl consumers over
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2015-2020 Table 48 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 50 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 51 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Furniture and floor polish are perceived as necessary home care products, while growth of shoe and metal polish is tempered by changes in materials and fashion
Despite eco-friendly packaging trend consumers are price sensitive in 2020
Werner & Mertz GmbH enjoys success with Emsal, while Lomas leads in 2020
RECOVERY AND OPPORTUNITIES
Polishes likely to see negative sales growth due to multi-purpose cleaners' growing popularity and sports footwear negatively impacts shoe polish
Polishes likely to benefit from greater economic prosperity and rising sales of household goods and formal footwear
Innovation in convenience in application set to boost category
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2015-2020 Table 54 Sales of Polishes by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Polishes: % Value 2016-2020 Table 56 LBN Brand Shares of Polishes: % Value 2017-2020 Table 57 Forecast Sales of Polishes by Category: Value 2020-2025 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Air care sees favourable sales in 2020, especially formats that offer convenience, but car air fresheners continue to decline in demand
Green air care products popular with consumers unaffected by the recession in 2020
Orbico takes over lead from Reckitt Benckiser in air care and private label continues to grow in 2020
RECOVERY AND OPPORTUNITIES
Air care expected to see slower growth compared to recent years
Consumers are increasingly interested in creating a healthy home environment which can harm or help the category over the forecast period
Growth of air care set to be boosted by manufacturers' ability to innovate convenience and health
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2015-2020 Table 60 Sales of Air Care by Category: % Value Growth 2015-2020 Table 61 NBO Company Shares of Air Care: % Value 2016-2020 Table 62 LBN Brand Shares of Air Care: % Value 2017-2020 Table 63 Forecast Sales of Air Care by Category: Value 2020-2025 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Tourism and COVID-19 stimulates the demand for home insecticide
Electric insecticides benefit from being convenient in 2020
Household names Raid and Baygon dominate home insecticides and positive perceptions and low prices encourage the growth of private label
RECOVERY AND OPPORTUNITIES
Home insecticides expected to see modest growth over forecast period and tourism set to boost demand
Longer hotter summers set to boost demand for home insecticides
Lomas set to remain dominant due to high entry barriers and market maturity
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2015-2020 Table 66 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 68 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 69 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025