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Retail value sales of health and wellness packaged food and beverages in Australia recorded stronger growth in 2020 compared to 2019. In general, sales were boosted by the impact of the COVID-19 pandemic as consumers focused increasingly on their health and diet and adapted habits and lifestyles accordingly. On-trade sales were negatively impacted by social distancing and the temporary closure of outlets, which led to a slowdown in trade during the second half of the year. As the government impo...
Euromonitor International's Health and Wellness in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Continued move away from sugar boosts sales of better for you beverages in 2020
Strong growth for BFY reduced caffeine beverages due to shift from foodservice to retail in 2020
Coca-Cola Amatil dominates better for you beverages in 2020
RECOVERY AND OPPORTUNITIES
Faltering growth across many categories over the forecast period
Decaffeinated coffee set to remain a niche category
Natural sweeteners provide scope for further growth in reduced sugar concentrates
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increasing demand for kombucha and natural juices leads to stronger growth for naturally healthy beverages in 2020
Australians continue to prefer carbonated water over still in 2020
Lion maintains lead in naturally healthy beverages in 2020
RECOVERY AND OPPORTUNITIES
Challenging outlook for naturally healthy beverages over the forecast period
NH carbonated water set to come under increasing pressure from carbonated Asian teas and private label brands
More premium products set to enter NH healthy beverages over the forecast period
CATEGORY DATA
Table 24 Sales of NH Beverages by Category: Value 2015-2020 Table 25 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 27 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 28 Distribution of NH Beverages by Format: % Value 2015-2020 Table 29 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 30 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 pandemic fuels demand for organic beverages in 2020
Gradual increase in consumer awareness of organic benefits in 2020
Nerada Tea Pty retains lead in organic beverages as fortified tea poses growing threat to organic tea in 2020
RECOVERY AND OPPORTUNITIES
Sharp downturn in growth in 2021 as consumers return to foodservice
Private label set for increased presence in organic coffee
Opportunity to grow consumer awareness of organic products over the forecast period
CATEGORY DATA
Table 31 Sales of Organic Beverages by Category: Value 2015-2020 Table 32 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 34 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 35 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 36 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 37 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales boosted by changing habits and increased awareness of diet in 2020
BFY reduced salt food continues to gain a foothold in 2020
New product development focuses on reduced sugar variants in 2020
RECOVERY AND OPPORTUNITIES
Negative value growth for better for you packaged food over the forecast period
Reduced salt varieties set to be focus of new product launches
Naturally healthy options pose greatest threat
CATEGORY DATA
Table 38 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 39 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 41 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 42 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 43 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 44 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Stockpiling drives strong performance in 2020
Demand for plant-based alternatives sparks innovation and a focus on retail sales in 2020
Players launch meat-free versions of classic brands in 2020
RECOVERY AND OPPORTUNITIES
New plant-based options set to drive growth
Health factors set to drive demand for dairy-free substitutes
Wider availability of free from products over the forecast period
CATEGORY DATA
Table 45 Sales of Free From by Category: Value 2015-2020 Table 46 Sales of Free From by Category: % Value Growth 2015-2020 Table 47 NBO Company Shares of Free From: % Value 2016-2020 Table 48 LBN Brand Shares of Free From: % Value 2017-2020 Table 49 Distribution of Free From by Format: % Value 2015-2020 Table 50 Forecast Sales of Free From by Category: Value 2020-2025 Table 51 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Focus on preventative health drives sales in 2020
New products focus on gut health linked to immunity in 2020
Pandemic boosts demand for high protein content in packaged snack foods in 2020
RECOVERY AND OPPORTUNITIES
High-protein packaged food set to drive demand over the forecast period
Innovation to focus on immune-boosting benefits across smaller categories
Fortification set to drive new product development in snacks
CATEGORY DATA
Table 52 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 53 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 55 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 61 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 62 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Focus on health and diet drives growth in 2020
NH honey boosted by health benefits and shift towards home baking in 2020
Private label remains strong in 2020
RECOVERY AND OPPORTUNITIES
Sharp fall in sales in 2021 to be followed by a gradual recovery
Reformulated staple foods set to dominate new product development
Health positioning extends to products for the whole family
CATEGORY DATA
Table 65 Sales of NH Packaged Food by Category: Value 2015-2020 Table 66 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 68 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 69 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 70 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 reinforces clean image of organic packaged food in 2020
New product development reflects health concerns and expansion into snack bars in 2020
Bellamy's Australia Ltd becomes sole player in organic milk formula in 2020
RECOVERY AND OPPORTUNITIES
Organic baby food set to drive growth as organic packaged food becomes more mainstream
Focus on sustainability set to benefit growth in organic packaged food
Greater opportunities for domestic organic farmers and products within Australia
CATEGORY DATA
Table 72 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 74 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 76 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slower growth for fortified/functional beverages as consumers adopt new routines in response to COVID-19 pandemic in 2020
Short lockdown mitigates fall in sports drinks as working from home impacts sales of energy drinks in 2020
Coca-Cola Amatil retains strong lead with investment in Powerade in 2020
RECOVERY AND OPPORTUNITIES
Solid growth for FF beverages as consumers turn to functional nutrition
Innovation set to focus on hybrid energy and sports drinks
Smaller formats seen as key to extending consumer base to lower-income groups
CATEGORY DATA
Table 79 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 80 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 81 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 82 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 83 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 84 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020 Table 85 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 86 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 87 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 88 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 89 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025