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After several years of slow, stable growth for retailing, current value decline was seen in 2020, with COVID-19 being the main factor driving the fall in sales. However, there were significant differences in performances between channels, ranging from significant growth to exceptional decline. With the emergence of COVID-19 in the country in the first half of the year, a lockdown was imposed, which involved the temporary closure of non-essential retail outlets. With consumers also reluctant to r...
Euromonitor International's Retailing in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
The athleisure trend accelerates
Players adjust to attract the more health-conscious consumer base
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020Seasonality
Christmas and New Year's Day
Easter
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
As consumers shop local, sales in convenience stores rise
The arrival of bigger players lowers prices and therefore attracts consumers
Outlet openings and closures lead to minor changes in the competitive landscape
RECOVERY AND OPPORTUNITIES
Normalisation of purchasing patterns will lead to decline in 2021
Chained outlet expansion will contribute to growth
Reduction in selling space per outlet to appeal to consumers and reduce costs
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Low prices maintain growth, but many consumers shop local due to COVID-19
New outlets due to projects already in the pipeline pre-COVID-19
Lidl Hellas remains the dominant player in discounters
RECOVERY AND OPPORTUNITIES
Reversal of growth expected in 2021 as purchasing patterns normalise
Price-consciousness will maintain demand for discounters
Increases in outlet numbers and selling space will drive growth
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Large outlets appeal to consumers, whilst consumers also stockpile, driving growth
No new outlet openings, although Sklavenitis improves its services
Sklavenitis retains its monopoly in hypermarkets but is challenged by supermarkets
RECOVERY AND OPPORTUNITIES
Competition from discounters set to hamper growth
Changing shopping patterns may affect footfall
Lack of interest in opening outlets will limit opportunities for growth
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Stockpiling and fewer but bigger shopping trips increase sales growth
COVID-19 leads to a trend towards packaged products for safety reasons
Outlet openings and competitive prices contribute to growth for Sklavenitis
RECOVERY AND OPPORTUNITIES
Year of decline in 2021 as sales normalise
Both outlet growth and investment in e-commerce expected
Likely return of the switch to more frequent but smaller shopping trips
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Continued decline as most traditional grocery retailers are specialists
Prices and packaging are factors hampering growth in 2020
Bakery player Venetis AVEET continues to lead traditional grocery retailers
RECOVERY AND OPPORTUNITIES
Decline in the early forecast period as consumers remain cautious
Health trend and recovering incomes set to prompt growth later in the forecast period
Return to premiumisation in food and drink specialists in the longer-term
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 outlet closures contribute to significant decline in 2020
Falling outlet numbers and a stronger switch to e-commerce
Big multinational chains continue to lead and extend their shares
RECOVERY AND OPPORTUNITIES
Sales not set to return to pre-pandemic level even by 2025
Players likely to concentrate on e-commerce to adapt to consumer behaviour
Store numbers set to rebound as omnichannel retailing favoured
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 store closures and lower disposable incomes lead to plummeting sales
Even the need for electronics for home working cannot contribute to growth
Dixons South East Europe maintains its lead, but Publicworld moves closer
RECOVERY AND OPPORTUNITIES
Strong rebound expected in 2021 as pent-up demand is released
Fewer but larger outlets expected moving forward
Players will continue to invest in e-commerce
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Chemists/pharmacies drives growth as medicines are seen as essential
Declines for other channels due to temporary store closures and online sales
Hondos Bros continues to lead, but sees its share decline
RECOVERY AND OPPORTUNITIES
Recovery for beauty specialist retailers will take time
Slight rise in pharmacies despite high penetration and competition from e-commerce
Strong competition for optical goods stores from e-commerce
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Decline as stores close and sales move online
Leroy Merlin performs well due to the opening of a new store
Jysk bucks the trend and sees growth due to outlet openings
RECOVERY AND OPPORTUNITIES
Slow recovery as many consumers already improved and upgraded in 2020
Sales of home and garden products via other channels will also hamper growth
The return of tourists will lead to improvements to Airbnb properties
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Large format retailers such as department stores are avoided by consumers
Economic impact of COVID-19 hampers recovery on reopening
Attica Department Stores continues to lead, but sees a share decline
RECOVERY AND OPPORTUNITIES
Strong rebound in 2021, but not to the pre-pandemic level
Lack of investment in new outlets
Department stores will focus on omnichannel retailing to satisfy all consumers
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Department Stores GBO Company Shares: % Value 2016-2020 Table 156 Department Stores GBN Brand Shares: % Value 2017-2020 Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads strong growth to turn to decline
Small independent players struggle to survive
Jumbo extends its dominance despite seeing declining sales
RECOVERY AND OPPORTUNITIES
Strong rebound as consumers will value competitive prices
Variety stores set to take sales from other channels due to price-consciousness
Growth of omnichannel retailing to widen the consumer base
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 163 Variety Stores GBO Company Shares: % Value 2016-2020 Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025KEY DATA FINDINGS
KEY DATA FINDINGS
2020 IMPACT
Slight improvement of the declining trend as consumers look for extra income
Beauty and personal care sees a strong slowdown in its decline
Leader Avon sees a rising share due to low prices and outlet closures
RECOVERY AND OPPORTUNITIES
More people may consider direct selling as a source of income
Digitalisation set to accelerate due to continued social restrictions
The challenge from e-commerce will prevent growth
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2015-2020 Table 170 Direct Selling by Category: % Value Growth 2015-2020 Table 171 Direct Selling GBO Company Shares: % Value 2016-2020 Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 173 Direct Selling Forecasts by Category: Value 2020-2025 Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Homeshopping sees a fall in sales as e-commerce threatens
COVID-19 leads to a focus on necessities, which contributes to decline
The leaders extend their shares, but all other key players decline
RECOVERY AND OPPORTUNITIES
Continued decline, with the economic impact of COVID-19 playing a part
However, decline mainly due to competition from e-commerce
Declines forecast across the board
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2015-2020 Table 176 Homeshopping by Category: % Value Growth 2015-2020 Table 177 Homeshopping GBO Company Shares: % Value 2016-2020 Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 179 Homeshopping Forecasts by Category: Value 2020-2025 Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 has both positive and negative impacts, but overall decline is seen
Hot drinks performs particularly well due to foodservice closures
ThesGala continues to dominate vending with its dairy products
RECOVERY AND OPPORTUNITIES
Stronger performance in the forecast period as tourism resumes
Most categories expected to perform well
ThesGala-Pies Cooperative set to maintain its lead
CHANNEL DATA
Table 181 Vending by Category: Value 2015-2020 Table 182 Vending by Category: % Value Growth 2015-2020 Table 183 Vending GBO Company Shares: % Value 2016-2020 Table 184 Vending GBN Brand Shares: % Value 2017-2020 Table 185 Vending Forecasts by Category: Value 2020-2025 Table 186 Vending Forecasts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
More consumers put their concerns aside and use e-commerce due to COVID-19
Food, home care and beauty see particularly good growth
Amazon.com and eBay lead e-commerce in Greece, but more players enter
RECOVERY AND OPPORTUNITIES
Continued growth as consumers can find what they want at a reasonable price
Good returns policies will drive growth for apparel and footwear
Continued investment in e-commerce expected
CHANNEL DATA
Table 187 E-Commerce by Channel and Category: Value 2015-2020 Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 189 E-Commerce GBO Company Shares: % Value 2016-2020 Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Better infrastructure, COVID-19 and new apps all contribute to growth
App development will convince consumers to complete purchases online
AB click2shop remains the most visible food shopping app
RECOVERY AND OPPORTUNITIES
Continued strong growth as more consumers trust mobile shopping
More development of easy-use apps expected, to take advantage of growth potential
Social media marketing set to contribute to growth in mobile e-commerce
CHANNEL DATA
Table 193 Mobile E-Commerce: Value 2015-2020 Table 194 Mobile E-Commerce: % Value Growth 2015-2020 Table 195 Mobile E-Commerce Forecasts: Value 2020-2025 Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers turn to contact-free shopping due to COVID-19
The consumer base expands as older consumers move online
The competition increases due to the entry of more players
RECOVERY AND OPPORTUNITIES
Continued switch to e-commerce for convenience reasons
Growth expected for fresh food in the forecast period
Continued development of e-commerce by food and drink players
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2015-2020 Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025