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Apparel and footwear experienced marked declines across most categories in India in 2020. The strict lockdown imposed in order to limit the spread of COVID-19 included a ban on the sale of non-essential goods, including apparel and footwear, across store-based and online channels for around two months. This presented apparel and footwear brands with a considerable challenge to remain solvent as they had to continue to pay operational expenses such as salaries and rentals, and the situation resul...
Euromonitor International's Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Apparel and Footwear market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020 Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020 Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific - 2020DISCLAIMER
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
COVID-19 drives shift towards casual comfort wear
Female consumers prominent in the shift towards e-commerce
Lower-priced brands prove more resilient
RECOVERY AND OPPORTUNITIES
Return to more normal lifestyles to drive recovery
Opportunities for further development of e-commerce
Potential inventory challenge as demand moves from comfort wear to formal wear
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2015-2020 Table 14 Sales of Womenswear by Category: Value 2015-2020 Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020 Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Womenswear: % Value 2016-2020 Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020 Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020 Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020 Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020 Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020 Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020 Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020 Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020 Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020 Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025 Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025 Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Shift to casual comfort wear and anti-viral innovation
COVID-19 crisis accelerates developments in retailing
Leading players experience share decline
RECOVERY AND OPPORTUNITIES
Revival of demand as threat from COVID-19 diminishes
Enduring economic impact of COVID-19 to support demand for value fashion
Inventory challenges ahead
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2015-2020 Table 32 Sales of Menswear by Category: Value 2015-2020 Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020 Table 34 Sales of Menswear by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Menswear: % Value 2016-2020 Table 36 LBN Brand Shares of Menswear: % Value 2017-2020 Table 37 NBO Company Shares of Men's Outerwear: % Value 2016-2020 Table 38 LBN Brand Shares of Men's Outerwear: % Value 2017-2020 Table 39 NBO Company Shares of Men's Swimwear: % Value 2016-2020 Table 40 LBN Brand Shares of Men's Swimwear: % Value 2017-2020 Table 41 NBO Company Shares of Men's Underwear: % Value 2016-2020 Table 42 LBN Brand Shares of Men's Underwear: % Value 2017-2020 Table 43 Forecast Sales of Menswear by Category: Volume 2020-2025 Table 44 Forecast Sales of Menswear by Category: Value 2020-2025 Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025 Table 46 Forecast Sales of Menswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Childrenswear proves relatively resilient as children continue to outgrow clothes
Childrenswear amongst strongest performing categories online
Leading brand increases commitment to e-commerce
RECOVERY AND OPPORTUNITIES
Return of more normal lifestyles expected to support recovery
Brands set to develop their own e-commerce capabilities
Young population to support strong demand
CATEGORY DATA
Table 47 Sales of Childrenswear by Category: Volume 2015-2020 Table 48 Sales of Childrenswear by Category: Value 2015-2020 Table 49 Sales of Childrenswear by Category: % Volume Growth 2015-2020 Table 50 Sales of Childrenswear by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Childrenswear: % Value 2016-2020 Table 52 LBN Brand Shares of Childrenswear: % Value 2017-2020 Table 53 Forecast Sales of Childrenswear by Category: Volume 2020-2025 Table 54 Forecast Sales of Childrenswear by Category: Value 2020-2025 Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand supported by increasing emphasis on comfort across consumer groups
Increasing commitment to exercise and discounting boost demand
Puma retains lead, though adidas closes the gap in 2020
RECOVERY AND OPPORTUNITIES
Significant opportunities for further development
Growing commitment to regular exercise and sporting activity
Strong role for e-commerce
CATEGORY DATA
Table 57 Sales of Sportswear by Category: Value 2015-2020 Table 58 Sales of Sportswear by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sportswear: % Value 2016-2020 Table 60 LBN Brand Shares of Sportswear: % Value 2017-2020 Table 61 Distribution of Sportswear by Format: % Value 2015-2020 Table 62 Forecast Sales of Sportswear by Category: Value 2020-2025 Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Super premium jeans hit hard
Jeans players turn their attention to other product areas, including face masks
Leading players face challenges during COVID-19 crisis
RECOVERY AND OPPORTUNITIES
Opportunities for recovery, but economic constraints
Further integration of online and store-based operations
Ongoing focus on other categories
CATEGORY DATA
Table 64 Sales of Jeans by Category: Volume 2015-2020 Table 65 Sales of Jeans by Category: Value 2015-2020 Table 66 Sales of Jeans by Category: % Volume Growth 2015-2020 Table 67 Sales of Jeans by Category: % Value Growth 2015-2020 Table 68 Sales of Men's Jeans by Category: Volume 2015-2020 Table 69 Sales of Men's Jeans by Category: Value 2015-2020 Table 70 Sales of Men's Jeans by Category: % Volume Growth 2015-2020 Table 71 Sales of Men's Jeans by Category: % Value Growth 2015-2020 Table 72 Sales of Women's Jeans by Category: Volume 2015-2020 Table 73 Sales of Women's Jeans by Category: Value 2015-2020 Table 74 Sales of Women's Jeans by Category: % Volume Growth 2015-2020 Table 75 Sales of Women's Jeans by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of Jeans: % Value 2016-2020 Table 77 LBN Brand Shares of Jeans: % Value 2017-2020 Table 78 Forecast Sales of Jeans by Category: Volume 2020-2025 Table 79 Forecast Sales of Jeans by Category: Value 2020-2025 Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025 Table 81 Forecast Sales of Jeans by Category: % Value Growth 2020-2025 Table 82 Forecast Sales of Men's Jeans by Category: Volume 2020-2025 Table 83 Forecast Sales of Men's Jeans by Category: Value 2020-2025 Table 84 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025 Table 85 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025 Table 86 Forecast Sales of Women's Jeans by Category: Volume 2020-2025 Table 87 Forecast Sales of Women's Jeans by Category: Value 2020-2025 Table 88 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025 Table 89 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Hosiery demand undermined by lack of social contact
Hosiery players turn attention to face masks
Leading player turns to social media to maintain consumer engagement during the COVID-19 crisis
RECOVERY AND OPPORTUNITIES
Continued focus on diversified offer
Sheer hosiery faces enduring difficulties
Opportunities for sports socks
CATEGORY DATA
Table 90 Sales of Hosiery by Category: Volume 2015-2020 Table 91 Sales of Hosiery by Category: Value 2015-2020 Table 92 Sales of Hosiery by Category: % Volume Growth 2015-2020 Table 93 Sales of Hosiery by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Hosiery: % Value 2016-2020 Table 95 LBN Brand Shares of Hosiery: % Value 2017-2020 Table 96 Forecast Sales of Hosiery by Category: Volume 2020-2025 Table 97 Forecast Sales of Hosiery by Category: Value 2020-2025 Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025 Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Face masks drive apparel accessories' dynamism
Pop-up stores become an important distribution channel
Rush to tap into demand for face masks leads to abrupt shift in competitive landscape
RECOVERY AND OPPORTUNITIES
Demand for face masks heavily reliant on perceived threat from COVID-19
Opportunities for revival of demand beyond face masks may be limited by lifestyle changes and economic factors
E-commerce set to maintain important role in category development
CATEGORY DATA
Table 100 Sales of Apparel Accessories by Category: Volume 2015-2020 Table 101 Sales of Apparel Accessories by Category: Value 2015-2020 Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020 Table 103 Sales of Apparel Accessories by Category: % Value Growth 2015-2020 Table 104 NBO Company Shares of Apparel Accessories: % Value 2016-2020 Table 105 LBN Brand Shares of Apparel Accessories: % Value 2017-2020 Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025 Table 107 Forecast Sales of Apparel Accessories by Category: Value 2020-2025 Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025 Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Shift towards slippers and flip-flops
Deep discounting and rising importance of e-commerce
Bata India remains the largest footwear player in 2020
RECOVERY AND OPPORTUNITIES
Return to more normal social and economic activity to drive recovery
Experience of COVID-19 crisis lays foundation for further development of sports footwear
Challenging economic environment to present an obstacle to the development of the personalisation and customisation trends
CATEGORY DATA
Table 110 Sales of Footwear by Category: Volume 2015-2020 Table 111 Sales of Footwear by Category: Value 2015-2020 Table 112 Sales of Footwear by Category: % Volume Growth 2015-2020 Table 113 Sales of Footwear by Category: % Value Growth 2015-2020 Table 114 NBO Company Shares of Footwear: % Value 2016-2020 Table 115 LBN Brand Shares of Footwear: % Value 2017-2020 Table 116 Distribution of Footwear by Format: % Value 2015-2020 Table 117 Forecast Sales of Footwear by Category: Volume 2020-2025 Table 118 Forecast Sales of Footwear by Category: Value 2020-2025 Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025 Table 120 Forecast Sales of Footwear by Category: % Value Growth 2020-2025