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Home care in Cameroon showed healthy volume and current value growth in 2020. With consumers forced to spend most of their time at home due to measures against the spread of COVID-19, there was higher demand for products designed for the home. As people became more conscious of the need to keep their surroundings clean and hygienic, volume sales of disinfectant products such as bleach, multi-purpose surface cleaners, bar detergents and laundry powders rose. With houses occupied all the time, con...
Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Versatility of bar detergents helps volume sales to grow
Sales of liquid detergents and fabric softeners still driven by middle income parents
Downtrading leads to increased demand for compact powder detergents
RECOVERY AND OPPORTUNITIES
Cheap local brands to increase their appeal among low-income consumers
Landscape in powdered detergents to develop with new brands
Growth in laundry care to be driven by more appealing pricing
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2015-2020CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 22 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 23 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increase in meals eaten at home leads to greater demand for dishwashing products
NGOs train Cameroonian women to become soap-making entrepreneurs
Retail expansion benefits economy brands
RECOVERY AND OPPORTUNITIES
Growth to stem from value brands by local manufacturers
Hand dishwashing products to continue to dominate volume sales
Lower average unit prices in liquid dishwashing to attract bar detergent consumers
CATEGORY INDICATORS
Table 24 Household Possession of Dishwashers 2015-2020CATEGORY DATA
Table 25 Sales of Dishwashing by Category: Value 2015-2020 Table 26 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 28 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 29 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand grows for multi-purpose cleaners as a measure against COVID-19
Surface care faces greater competition from powdered detergents
Demand for Dettol grows amid COVID-19 concerns
RECOVERY AND OPPORTUNITIES
Increased attention to hygiene to drive sales of value brands
Wider distribution to help Cameroonian brands to increase share
Sales to businesses to account for much of new volumes
CATEGORY DATA
Table 31 Sales of Surface Care by Category: Value 2015-2020 Table 32 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Surface Care: % Value 2016-2020 Table 34 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 35 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 36 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Versatility of bleach keeps it in demand
Innovative small enterprises behind success of 'other' brands
Lack of innovation holds back leading brands
RECOVERY AND OPPORTUNITIES
New international and domestic brands to drive competition
Open markets to remain a key distribution channel
CATEGORY DATA
Table 37 Sales of Bleach: Value 2015-2020 Table 38 Sales of Bleach: % Value Growth 2015-2020 Table 39 NBO Company Shares of Bleach: % Value 2016-2020 Table 40 LBN Brand Shares of Bleach: % Value 2017-2020 Table 41 Forecast Sales of Bleach: Value 2020-2025 Table 42 Forecast Sales of Bleach: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Hygiene concerns brought about by COVID-19 extend to toilet care
Switch to home-based lifestyles drives increased demand
Toilet liquids and rim blocks remain dominant
RECOVERY AND OPPORTUNITIES
Innovative marketing to win new consumers
No prospects for local companies to join the competitive environment
Lack of advertising to continue to hamper growth
CATEGORY DATA
Table 43 Sales of Toilet Care by Category: Value 2015-2020 Table 44 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 46 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 47 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Shoe polishes remain the most popular polish
Pricing remains the most important factor in consumers' choices
Open-air markets lose out to supermarkets in polishes sales
RECOVERY AND OPPORTUNITIES
Imported brands to continue to dominate
Urbanisation to drive new demand for polishes
New houses to require floor polishes and furniture polishes instead of surface cleaners
CATEGORY DATA
Table 49 Sales of Polishes by Category: Value 2015-2020 Table 50 Sales of Polishes by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Polishes: % Value 2016-2020 Table 52 LBN Brand Shares of Polishes: % Value 2017-2020 Table 53 Forecast Sales of Polishes by Category: Value 2020-2025 Table 54 Forecast Sales of Polishes by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Switch to home-based lifestyles causes growth in demand for air fresheners
SC Johnson & Son Inc led, as multinational players dominate air care
New supermarket own brands help to increase the share of private label
RECOVERY AND OPPORTUNITIES
Electric air freshener brands to pique consumers' interest
Increasing car ownership to bring about higher car air freshener sales
Foreign air care brands to continue to dominate sales
CATEGORY DATA
Table 55 Sales of Air Care by Category: Value 2015-2020 Table 56 Sales of Air Care by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Air Care: % Value 2016-2020 Table 58 LBN Brand Shares of Air Care: % Value 2017-2020 Table 59 Forecast Sales of Air Care by Category: Value 2020-2025 Table 60 Forecast Sales of Air Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Anti-mosquito products stay in high demand
Financial worries prevent consumers from investing in home insecticides
Health concerns lead consumers to switch from insecticide coils to electric insecticides
RECOVERY AND OPPORTUNITIES
Economic situation to dictate category dynamics
No local production likely to appear
Greater consumer awareness to prompt brands to innovate
CATEGORY DATA
Table 61 Sales of Home Insecticides by Category: Value 2015-2020 Table 62 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 64 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 65 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025