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Retail sales of health and wellness food and beverages are set to see some benefit from the impact of COVID-19 in 2020. The shutdown of foodservice outlets at the beginning of the year, restrictions on travel, the closure of educational institutions and consumers working from home where possible has drastically increased the number of consumers in the home, cutting out-of-home consumption and driving sales via retail. Foodservice has seen a gradual relaxation of restrictions over the year, but c...
Euromonitor International's Health and Wellness in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Type: Value 2015-2020 Table 4 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Category: Value 2015-2020 Table 6 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 7 Sales of Health and Wellness by Category: Value 2015-2020 Table 8 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 9 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 10 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 11 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 13 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 14 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 15 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 16 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 17 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 18 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 19 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 21 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 23 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025 Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Restrictions on work, education, movement hit sales of on-the-go
Delayed product launches set to impact 2020 volumes
BFY faces ongoing cannibalisation
RECOVERY AND OPPORTUNITIES
Strengthening health trends offer opportunity, but 'natural' BFY is best position
Shared distribution and blurred lines will impact BFY sales
Demand for reduced caffeine is strengthening in new world of work
CATEGORY DATA
Table 29 Sales of BFY Beverages by Category: Value 2015-2020 Table 30 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 32 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 33 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 34 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 35 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown has limited impact on FF beverages
Sugar reduction key to consumers of FF beverages in wake of COVID-19
Smaller products thrive thanks to product development
RECOVERY AND OPPORTUNITIES
Energy and sports keep FF beverages ticking over and still offer potential
Natural functionality offers opportunity for FF producers
Post pandemic health and exercise trends to be met by FF beverages
CATEGORY DATA
Table 36 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 37 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 38 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 39 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020 Table 40 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 41 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 42 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 43 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 44 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 45 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 46 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 47 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
NH beverages benefit from lockdown consumption trends
Natural functionality increasingly attractive in pandemic
Kombucha goes from strength to strength
RECOVERY AND OPPORTUNITIES
Volume decline as juices wane, but premiumisation the solution
Product development will strengthen prices, with strong consumer response to innovation
Natural positioning still a strength, despite threat from other HW positions
CATEGORY DATA
Table 48 Sales of NH Beverages by Category: Value 2015-2020 Table 49 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 51 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 52 Distribution of NH Beverages by Format: % Value 2015-2020 Table 53 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 54 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Normalisation, availability key to 2020 gains
Hot drinks gain from better pricing and consumer lockdown
Organic soft drinks benefit from producer investment
RECOVERY AND OPPORTUNITIES
Sharpening health concerns open door for organic post-pandemic
Product innovation and targeted consumers can grow juices
Return of on-the-go consumption can lift carbonates, as will wider selection of products
CATEGORY DATA
Table 55 Sales of Organic Beverages by Category: Value 2015-2020 Table 56 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 58 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 59 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 60 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 61 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Foodservice restrictions and work/study from home key to lift in 2020
Health trends play part, but Finns already HW savvy
Maturity and consumer suspicion of BFY means manufacturers must do more
RECOVERY AND OPPORTUNITIES
Better for you faces price pressure as shoppers trade down
Salt concerns can help boost product development, although innovation is challenging
Reduced fat dairy remains prime mover as weight management trends strengthen
CATEGORY DATA
Table 62 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 63 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 64 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 65 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 66 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 67 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 68 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
At-home eating helps sales, but growth slows as sector levels out
Consumers crave indulgence in response to lockdown
Free from meat benefits from innovation and dietary change, but convenience also driver
RECOVERY AND OPPORTUNITIES
Still scope for growth but price pressure increases
Innovation, especially with new natural ingredients, will be key
Competitive environment set to concentrate
CATEGORY DATA
Table 69 Sales of Free From by Category: Value 2015-2020 Table 70 Sales of Free From by Category: % Value Growth 2015-2020 Table 71 NBO Company Shares of Free From: % Value 2016-2020 Table 72 LBN Brand Shares of Free From: % Value 2017-2020 Table 73 Distribution of Free From by Format: % Value 2015-2020 Table 74 Forecast Sales of Free From by Category: Value 2020-2025 Table 75 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Fortified/functional sees less bounce from lockdown
Changes in meal patterns drive new sales that may linger post virus
Sharpening health concerns have less effect on FF
RECOVERY AND OPPORTUNITIES
Room for protein development
Economic uncertainty will see prices slow and Finnish made FF prosper
Innovation needs more than new flavours
CATEGORY DATA
Table 76 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 77 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 78 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 79 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 80 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 81 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 82 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 83 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 84 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 85 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 86 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 87 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 88 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 sees small lift as consumers eat at home, but NH still struggles with competing HW categories
Health worries lift demand, but supply line worries also key
Superfood profile of oats boosts demand as immunity becomes consumer focus
RECOVERY AND OPPORTUNITIES
Viral impact driving price slowdown, switch to domestic brands
NH needs to create differentiation, regain consumer attention
Natural ingredient functionality will drive growth over the forecast period
CATEGORY DATA
Table 89 Sales of NH Packaged Food by Category: Value 2015-2020 Table 90 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 91 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 92 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 93 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 94 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 95 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Virus drives limited lift in organic packaged food sales
Organic demand a mix of dietary health and green trends, which are accelerating in 2020
Improved product availability and wider range drives value growth
RECOVERY AND OPPORTUNITIES
Still strong organic opportunity in post pandemic economy
Normalisation of organic will see large producers start to drive sales over the forecast period
Stronger positions to deliver stronger consumer loyalty
CATEGORY DATA
Table 96 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 97 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 98 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 99 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 100 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 101 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 102 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025