No products
More info
Most product areas within home care have been positively impacted by the COVID-19 pandemic in 2020. As a result of the government implementing lockdown, most Lithuanian consumers have been spending more time at home throughout 2020, meaning product areas such as home laundry and dishwashing have benefited from increased usage. Likewise, due to the pandemic, hygiene and sanitation has become more important in 2020, and consumers have spent more time (and purchase new products) ensuring that their...
Euromonitor International's Home Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Hygiene concerns result in consumers to wash their clothes more frequently
Educational articles offering consumers advice appear throughout the press
Liquid tablet detergents continue to grow in popularity despite the pandemic
RECOVERY AND OPPORTUNITIES
Slight slowed growth in 2020, however, laundry care continues to perform well, largely being driven by liquid detergents
New product developments centre around antibacterial and germ-killing properties
Manufacturers continue to focus on liquid tablet detergents over the forecast period
CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2015-2020 Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 13 Sales of Laundry Aids by Category: Value 2015-2020 Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 15 Sales of Laundry Detergents by Category: Value 2015-2020 Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dishwashing additives sees the most dynamic growth in 2020
Articles offer consumers advice on how to prevent the spread of the virus
Naujoji Ringuva emphasises the healthier composition of its brand Balance during the pandemic
RECOVERY AND OPPORTUNITIES
Automatic dishwashing slowly cannibalises hand dishwashing
Private label appeals to consumers financially impacted by the pandemic
Consumers become increasingly aware of health and the environment
CATEGORY DATA
Table 25 Sales of Dishwashing by Category: Value 2015-2020 Table 26 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 28 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 29 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increased cleaning during lockdown leads surface care to see impressive growth
Educational articles suggest consumers can disinfect their homes using alcoholic disinfectants
Reckitt Benckiser and Unilever Lietuva Distribucija remain first and second leading players respectively
RECOVERY AND OPPORTUNITIES
Slowed demand as the pandemic subsides at the beginning of the forecast period
Impregnated wet wipes set to see impressive growth as purchasing powers recover
Consumers return to eco-friendly offerings post pandemic
CATEGORY DATA
Table 31 Sales of Surface Care by Category: Value 2015-2020 Table 32 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 33 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Surface Care: % Value 2016-2020 Table 36 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 37 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Bleach remains negligible despite surge in sales in response to the pandemic
Educational articles offer consumers important tips on how to use bleach to disinfect against COVID-19
Local producers presented with the opportunity to increase value share as demand increases
RECOVERY AND OPPORTUNITIES
Demand for bleach drops as the pandemic comes to an end
Consumers continue to be wary of bleach due to its poisonous disposition
Non-chlorine products continue to pose a threat to bleach
CATEGORY DATA
Table 39 Sales of Bleach: Value 2016-2020 Table 40 Sales of Bleach: % Value Growth 2016-2020 Table 41 NBO Company Shares of Bleach: % Value 2016-2020 Table 42 LBN Brand Shares of Bleach: % Value 2017-2020 Table 43 Forecast Sales of Bleach: Value 2020-2025 Table 44 Forecast Sales of Bleach: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Toilet care continues to perform well due to rising hygiene awareness during lockdown
Consumers care less about components and focus more on performance and results
Multinationals continue to dominate value shares in 2020
RECOVERY AND OPPORTUNITIES
Slowed growth anticipated as consumers return to their pre pandemic lives.
Growth potential from rural areas if producers apply discounts and promotions
Growing demand for eco-friendly products as the environmental trend gains traction
CATEGORY DATA
Table 45 Sales of Toilet Care by Category: Value 2015-2020 Table 46 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 47 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 48 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 49 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Polishes suffers as it offers no relief from hygiene concerns during the pandemic
Remote-working leads to declining demand for shoe polishes in 2020
Companies less willing to invest in polishes due to stagnating sales
RECOVERY AND OPPORTUNITIES
Demand for polishes continues to shrink as the product area is largely perceived to be outdated and unessential
Younger consumers fail to adopt shoe polishing habit
Manufacturers focus on eco-friendly innovations to capture more consumers
CATEGORY DATA
Table 51 Sales of Polishes by Category: Value 2015-2020 Table 52 Sales of Polishes by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of Polishes: % Value 2016-2020 Table 54 LBN Brand Shares of Polishes: % Value 2017-2020 Table 55 Forecast Sales of Polishes by Category: Value 2020-2025 Table 56 Forecast Sales of Polishes by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slowed growth witnessed as cash-strapped consumers favour products with disinfectant qualities
Local brand Aromama releases natural essential oil for immunity health
Travel restrictions lead to slowed growth for car air fresheners
RECOVERY AND OPPORTUNITIES
Natural essential oils continue to grow in popularity over the forecast period
Car air fresheners' recovery dependant on the development of the pandemic
Growing trend for sophisticated and eco-friendly products
CATEGORY DATA
Table 57 Sales of Air Care by Category: Value 2015-2020 Table 58 Sales of Air Care by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Air Care: % Value 2016-2020 Table 60 LBN Brand Shares of Air Care: % Value 2017-2020 Table 61 Forecast Sales of Air Care by Category: Value 2020-2025 Table 62 Forecast Sales of Air Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slowed growth as consumers favour home care products with disinfectant properties
Bros Sp remains the leading players in 2020 thanks to its wide portfolio
More mosquitos during summer leads to increased demand for some home insecticides
RECOVERY AND OPPORTUNITIES
Private label continues to gain value sales even as the economy recovers
Growing concerns regarding health leads to greater demand for natural offerings
Global warming could potentially boost sales as summers get hotter
CATEGORY DATA
Table 63 Sales of Home Insecticides by Category: Value 2015-2020 Table 64 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 65 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 66 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 67 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 68 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025