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Apparel and footwear registered a significant fall in sales during 2020, due to the outbreak of the COVID-19 pandemic. The lifestyle changes and increased price-sensitivity caused by the virus, changed the otherwise positive outlook envisaged for the year. As a result, a double-digit value decline of 12% was recorded in 2020, compared to 3% growth in 2019. The introduction of a lockdown in late March in the Netherlands encouraged people to confine themselves at home and avoid social contacts. Mo...
Euromonitor International's Apparel and Footwear in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Apparel and Footwear market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020 Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020 Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe - 2020DISCLAIMER
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Womenswear declines as stores close and price-sensitivity increases
Sportswear performs well during the lockdown, as exercise routines continue
E-commerce rises as consumers appreciate the safer form of retailing
RECOVERY AND OPPORTUNITIES
Ongoing working from home and cautious spending impacts sales
Retailers and brands focus on lifestyle concepts to help boost sales
The rising popularity of second-hand apparel challenges growth across the coming years
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2015-2020 Table 14 Sales of Womenswear by Category: Value 2015-2020 Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020 Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Womenswear: % Value 2016-2020 Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020 Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020 Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020 Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020 Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020 Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020 Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020 Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020 Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020 Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025 Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025 Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Store closures lead to bankruptcies in 2020, as players struggle during the outbreak of COVID-19
High temperatures and out-of-home exercise leads to sales of sportswear and shorts
E-commerce rises as brands and retailers improve their presence online
RECOVERY AND OPPORTUNITIES
Low consumer confidence stifles growth across the early forecast period
Brands respond to changes in consumers lifestyles, offering work-from-home clothing
Smart apparel and technology shapes product developments on the landscape
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2015-2020 Table 32 Sales of Menswear by Category: Value 2015-2020 Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020 Table 34 Sales of Menswear by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Menswear: % Value 2016-2020 Table 36 LBN Brand Shares of Menswear: % Value 2017-2020 Table 37 NBO Company Shares of Men's Nightwear: % Value 2016-2020 Table 38 LBN Brand Shares of Men's Nightwear: % Value 2017-2020 Table 39 NBO Company Shares of Men's Outerwear: % Value 2016-2020 Table 40 LBN Brand Shares of Men's Outerwear: % Value 2017-2020 Table 41 NBO Company Shares of Men's Swimwear: % Value 2016-2020 Table 42 LBN Brand Shares of Men's Swimwear: % Value 2017-2020 Table 43 NBO Company Shares of Men's Underwear: % Value 2016-2020 Table 44 LBN Brand Shares of Men's Underwear: % Value 2017-2020 Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025 Table 46 Forecast Sales of Menswear by Category: Value 2020-2025 Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025 Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Childrenswear records a double-digit decline, as consumers limit their spending
The trend for premiumisation declines as affordability becomes key
E-commerce rises as players respond to the increasing consumer demand
RECOVERY AND OPPORTUNITIES
Baby and toddler wear drives the highest growth as subscription services increase
Childrenswear offers trends seen in adults clothing, while adult brands offer children's lines
Sustainable apparel is set to rise, responding to eco-conscious consumers
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2015-2020 Table 50 Sales of Childrenswear by Category: Value 2015-2020 Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020 Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020 Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020 Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025 Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025 Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025 Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Store closures and consumers ongoing concerns to shop in public, stifles sales
Due to COVID-19, consumers engage in new sporting activities, driving sales
Physical retailers face challenges as a growing amount of consumers migrate to e-commerce
RECOVERY AND OPPORTUNITIES
Sportswear performs well, with home fitness activities and the heightened interest in health, boosting sales
Smaller independent retailers face growing pressure from the rise of e-commerce
Retailers respond to consumers demand for affordable, yet quality sportswear
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2015-2020 Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020 Table 61 NBO Company Shares of Sportswear: % Value 2016-2020 Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020 Table 63 Distribution of Sportswear by Format: % Value 2015-2020 Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025 Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales decline as price-sensitivity and store closures damage growth in 2020
Retailers implement discounts and promotional activities to encourage sales
E-commerce rises as consumers appreciate the ease and convenience of the channel
RECOVERY AND OPPORTUNITIES
Super premium jeans take longer to recover as price-sensitivity continues across the early forecast period
Sustainable and Fairtrade jeans increase in presence, responding to consumers demands
Larger players take advantage of empty retail spaces across the forecast period
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2015-2020 Table 67 Sales of Jeans by Category: Value 2015-2020 Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020 Table 69 Sales of Jeans by Category: % Value Growth 2015-2020 Table 70 Sales of Men's Jeans by Category: Volume 2015-2020 Table 71 Sales of Men's Jeans by Category: Value 2015-2020 Table 72 Sales of Men's Jeans by Category: % Volume Growth 2015-2020 Table 73 Sales of Men's Jeans by Category: % Value Growth 2015-2020 Table 74 Sales of Women's Jeans by Category: Volume 2015-2020 Table 75 Sales of Women's Jeans by Category: Value 2015-2020 Table 76 Sales of Women's Jeans by Category: % Volume Growth 2015-2020 Table 77 Sales of Women's Jeans by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Jeans: % Value 2016-2020 Table 79 LBN Brand Shares of Jeans: % Value 2017-2020 Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025 Table 81 Forecast Sales of Jeans by Category: Value 2020-2025 Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025 Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025 Table 84 Forecast Sales of Men's Jeans by Category: Volume 2020-2025 Table 85 Forecast Sales of Men's Jeans by Category: Value 2020-2025 Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025 Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025 Table 88 Forecast Sales of Women's Jeans by Category: Volume 2020-2025 Table 89 Forecast Sales of Women's Jeans by Category: Value 2020-2025 Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025 Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Working from home and increasing price-sensitivity dampens sales of hosiery
The ongoing migration to e-commerce challenges independent physical stores
Sheer hosiery records the deepest decline as consumers focus on price and practicality
RECOVERY AND OPPORTUNITIES
Continued price-sensitivity and home working impacts the recovery for hosiery
Health, wellness and sustainability shape new product developments in hosiery
Retailers and brands respond to the increasing interest in e-commerce
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2015-2020 Table 93 Sales of Hosiery by Category: Value 2015-2020 Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020 Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020 Table 96 NBO Company Shares of Hosiery: % Value 2016-2020 Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020 Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025 Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025 Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales of branded face masks lift apparel accessories into positive growth for 2020
Younger consumers are the main audience for branded face masks
Warm weather drives sales, however, overall spending continues to remain low
RECOVERY AND OPPORTUNITIES
Demand for face masks continues to drive growth over the early forecast period
Trends in apparel accessories reflect changes in consumers behaviours
Non-store retailing grows as a host of new consumers migrate to e-commerce
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020 Table 103 Sales of Apparel Accessories by Category: Value 2015-2020 Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020 Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020 Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020 Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025 Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025 Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025 Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The closure of large, chained stores and price-sensitivity leads to a decline in sales
The shift to e-commerce causes challenges for physical stores during 2020
Sports footwear and comfortable shoes have a better performance
RECOVERY AND OPPORTUNITIES
Further consolidation in the landscape, as e-commerce sales rise
Further consolidation in the landscape, as e-commerce sales rise
Vegan footwear rises, responding to consumers increasing demand for eco-friendly goods
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2015-2020 Table 113 Sales of Footwear by Category: Value 2015-2020 Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020 Table 115 Sales of Footwear by Category: % Value Growth 2015-2020 Table 116 NBO Company Shares of Footwear: % Value 2016-2020 Table 117 LBN Brand Shares of Footwear: % Value 2017-2020 Table 118 Distribution of Footwear by Format: % Value 2015-2020 Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025 Table 120 Forecast Sales of Footwear by Category: Value 2020-2025 Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025 Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025