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The lockdown seen in Q1 of 2020 in response to COVID-19 had a huge impact on sales of apparel and footwear in China. With non-essential stores forced to close in most areas many manufacturers and retailers posted huge losses. Consumers turned their attention to more pressing needs, and this too had a negative impact on sales. Nevertheless, China was one of the first countries to come out of lockdown and as such some players were able to post a strong recovery in second half of the year. Some loc...
Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Apparel and Footwear market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020 Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020 Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific - 2020DISCLAIMER
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Leading players target e-commerce to compensate for in-store losses
Demand for athleisure rising off the back of healthy living drive
Home seclusion shifts demand towards comfort
RECOVERY AND OPPORTUNITIES
Livestreaming expected to continue driving a shift towards e-commerce
Domestic brands expected to win further share as millennials show strong sense of national pride
Economic slowdown could spell bad news of womenswear
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2015-2020 Table 14 Sales of Womenswear by Category: Value 2015-2020 Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020 Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Womenswear: % Value 2016-2020 Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020 Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020 Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020 Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020 Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020 Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020 Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020 Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020 Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020 Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025 Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025 Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Childrenswear sees strong recovery in the second half of the year after difficult start
Companies with an omnichannel approach fare better in the face of COVID-19
Quality remains important to parents
RECOVERY AND OPPORTUNITIES
Focus on health and comfort expected to drive investment in athleisure for children
Despite falling birth rate sales set to rise sharply
'Adultation' trend becoming more prominent while Uniqlo looks to build its share
CATEGORY DATA
Table 31 Sales of Childrenswear by Category: Volume 2015-2020 Table 32 Sales of Childrenswear by Category: Value 2015-2020 Table 33 Sales of Childrenswear by Category: % Volume Growth 2015-2020 Table 34 Sales of Childrenswear by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Childrenswear: % Value 2016-2020 Table 36 LBN Brand Shares of Childrenswear: % Value 2017-2020 Table 37 Forecast Sales of Childrenswear by Category: Volume 2020-2025 Table 38 Forecast Sales of Childrenswear by Category: Value 2020-2025 Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025 Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sportswear companies respond well to the challenges presented by COVID-19
Growing interest in running influencing demand and new product development
Outdoor activities put on hold due to COVID-19
RECOVERY AND OPPORTUNITIES
Women take centre stage as sportswear companies look to expand their horizons
Performance sportswear set to benefit from serious approach to sport and fitness
Sportswear manufacturers looking to take a direct-to-consumer sales approach
CATEGORY DATA
Table 41 Sales of Sportswear by Category: Value 2015-2020 Table 42 Sales of Sportswear by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Sportswear: % Value 2016-2020 Table 44 LBN Brand Shares of Sportswear: % Value 2017-2020 Table 45 Distribution of Sportswear by Format: % Value 2015-2020 Table 46 Forecast Sales of Sportswear by Category: Value 2020-2025 Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
A strong online presence helps some players fare better during the COVID-19 crisis
HLA targets the younger generation with its Black Whale range
Athleisure trend having a negative impact on sales of jeans
RECOVERY AND OPPORTUNITIES
Adoption of smart casual attire in the workplace could present new opportunities for jeans
Innovative virtual fitting rooms offer potential for development
Standard jeans set to benefit from strong value proposition
CATEGORY DATA
Table 48 Sales of Jeans by Category: Volume 2015-2020 Table 49 Sales of Jeans by Category: Value 2015-2020 Table 50 Sales of Jeans by Category: % Volume Growth 2015-2020 Table 51 Sales of Jeans by Category: % Value Growth 2015-2020 Table 52 Sales of Men's Jeans by Category: Volume 2015-2020 Table 53 Sales of Men's Jeans by Category: Value 2015-2020 Table 54 Sales of Men's Jeans by Category: % Volume Growth 2015-2020 Table 55 Sales of Men's Jeans by Category: % Value Growth 2015-2020 Table 56 Sales of Women's Jeans by Category: Volume 2015-2020 Table 57 Sales of Women's Jeans by Category: Value 2015-2020 Table 58 Sales of Women's Jeans by Category: % Volume Growth 2015-2020 Table 59 Sales of Women's Jeans by Category: % Value Growth 2015-2020 Table 60 NBO Company Shares of Jeans: % Value 2016-2020 Table 61 LBN Brand Shares of Jeans: % Value 2017-2020 Table 62 Forecast Sales of Jeans by Category: Volume 2020-2025 Table 63 Forecast Sales of Jeans by Category: Value 2020-2025 Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025 Table 65 Forecast Sales of Jeans by Category: % Value Growth 2020-2025 Table 66 Forecast Sales of Men's Jeans by Category: Volume 2020-2025 Table 67 Forecast Sales of Men's Jeans by Category: Value 2020-2025 Table 68 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025 Table 69 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025 Table 70 Forecast Sales of Women's Jeans by Category: Volume 2020-2025 Table 71 Forecast Sales of Women's Jeans by Category: Value 2020-2025 Table 72 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025 Table 73 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Hosiery posts a strong recovery after an early setback
Consumers value comfort and warmth in their hosiery during the lockdown
Focus on health and fitness benefiting sales of sports socks
RECOVERY AND OPPORTUNITIES
Fashion and functionality expected to drive sales over the forecast period
Polarisation expected with functionality and low prices set to drive demand
Sportswear brands and Uniqlo expected to continue featuring prominently in the rankings
CATEGORY DATA
Table 74 Sales of Hosiery by Category: Volume 2015-2020 Table 75 Sales of Hosiery by Category: Value 2015-2020 Table 76 Sales of Hosiery by Category: % Volume Growth 2015-2020 Table 77 Sales of Hosiery by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Hosiery: % Value 2016-2020 Table 79 LBN Brand Shares of Hosiery: % Value 2017-2020 Table 80 Forecast Sales of Hosiery by Category: Volume 2020-2025 Table 81 Forecast Sales of Hosiery by Category: Value 2020-2025 Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025 Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Some producers turn to manufacturing face masks to compensate for COVID-19 losses
Social media and fashion bloggers play a key role in apparel accessories
Luxury apparel accessories offer access to the world of luxury for younger shoppers
RECOVERY AND OPPORTUNITIES
Face mask bubble could burst as COVID-19 is brought under control
E-commerce set for bright future in apparel accessories
Luxury brands adapting to the post-COVID-19 world
CATEGORY DATA
Table 84 Sales of Apparel Accessories by Category: Volume 2015-2020 Table 85 Sales of Apparel Accessories by Category: Value 2015-2020 Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020 Table 87 Sales of Apparel Accessories by Category: % Value Growth 2015-2020 Table 88 NBO Company Shares of Apparel Accessories: % Value 2016-2020 Table 89 LBN Brand Shares of Apparel Accessories: % Value 2017-2020 Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025 Table 91 Forecast Sales of Apparel Accessories by Category: Value 2020-2025 Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025 Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales through e-commerce rise thanks to lockdown
Travel restrictions pay dividends for luxury brands
Traditional players continue to struggle
RECOVERY AND OPPORTUNITIES
Health and fitness drive expected to be a key driver of growth
E-commerce set to take centre stage over the forecast period
Children are the future
CATEGORY DATA
Table 94 Sales of Footwear by Category: Volume 2015-2020 Table 95 Sales of Footwear by Category: Value 2015-2020 Table 96 Sales of Footwear by Category: % Volume Growth 2015-2020 Table 97 Sales of Footwear by Category: % Value Growth 2015-2020 Table 98 NBO Company Shares of Footwear: % Value 2016-2020 Table 99 LBN Brand Shares of Footwear: % Value 2017-2020 Table 100 Distribution of Footwear by Format: % Value 2015-2020 Table 101 Forecast Sales of Footwear by Category: Volume 2020-2025 Table 102 Forecast Sales of Footwear by Category: Value 2020-2025 Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025 Table 104 Forecast Sales of Footwear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 forces consumers online driving further push towards e-commerce
Comfort takes precedence as consumers focus on healthy living
Uniqlo continues to win share thanks in part to a 'back to basics' approach to shopping
RECOVERY AND OPPORTUNITIES
The digital world set to feature more prominently heading into the forecast period
In-store experiences expected to be an important feature of menswear retailers
HLA and Uniqlo in a position of strength heading into the forecast period
CATEGORY DATA
Table 105 Sales of Menswear by Category: Volume 2015-2020 Table 106 Sales of Menswear by Category: Value 2015-2020 Table 107 Sales of Menswear by Category: % Volume Growth 2015-2020 Table 108 Sales of Menswear by Category: % Value Growth 2015-2020 Table 109 NBO Company Shares of Menswear: % Value 2016-2020 Table 110 LBN Brand Shares of Menswear: % Value 2017-2020 Table 111 NBO Company Shares of Men's Nightwear: % Value 2016-2020 Table 112 LBN Brand Shares of Men's Nightwear: % Value 2017-2020 Table 113 NBO Company Shares of Men's Outerwear: % Value 2016-2020 Table 114 LBN Brand Shares of Men's Outerwear: % Value 2017-2020 Table 115 NBO Company Shares of Men's Swimwear: % Value 2016-2020 Table 116 LBN Brand Shares of Men's Swimwear: % Value 2017-2020 Table 117 NBO Company Shares of Men's Underwear: % Value 2016-2020 Table 118 LBN Brand Shares of Men's Underwear: % Value 2017-2020 Table 119 Forecast Sales of Menswear by Category: Volume 2020-2025 Table 120 Forecast Sales of Menswear by Category: Value 2020-2025 Table 121 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025 Table 122 Forecast Sales of Menswear by Category: % Value Growth 2020-2025