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Retail volume sales of hot drinks in Pakistan remained largely unaffected by COVID-19 in 2020, with good growth continuing in the year. Consumed in the winter months primarily, coffee and other hot drinks were cushioned from the lockdown impact of the pandemic as it peaked in the summer months. Tea is meanwhile so entrenched in national culture that it faced little threat as a result of the pandemic and indeed continued to see good retail volume growth as consumers continue to trade up from unpa...
Euromonitor International's Hot Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Tea maintains good growth, benefiting from shift to packaged products
Loose tea sees foodservice volume sales impacted by lower demand at dhaabas
Consumers stock up and shop via e-commerce as they seek to stay safe in 2020
RECOVERY AND OPPORTUNITIES
Demand for convenience to boost instant tea and tea bags
Green tea will attract young adults due to its healthy image and stronger promotion
E-commerce likely to move further into mainstream after attracting many in 2020
CATEGORY DATA
Table 25 Retail Sales of Tea by Category: Volume 2015-2020 Table 26 Retail Sales of Tea by Category: Value 2015-2020 Table 27 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 30 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 31 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 32 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 33 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 34 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growth slows due to economic uncertainty but remains strong thanks to urbanisation, rising incomes and retail development
Nestle's Milo is strong leader and benefits from RTD format
E-commerce attracts attention as consumers stay home
RECOVERY AND OPPORTUNITIES
Working mothers increasingly seeking to nourish children with other hot drinks
Single-serve sachets could help Milo to reach out to wider group
Milo will drive growth thanks to strength of umbrella brand and cross-category promotions
CATEGORY DATA
Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 36 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Foodservice closures hit fresh coffee demand hard
Retail volume growth maintained by young urbanites
E-commerce grows from low base as consumers seek to stay home and stay safe
RECOVERY AND OPPORTUNITIES
Coffee to benefit from foodservice outlets reopening and ongoing westernisation
Labelling changes likely to boost legal sales and leading players
Nescafe set to rule roost thanks to strong marketing support
CATEGORY DATA
Table 45 Retail Sales of Coffee by Category: Volume 2015-2020 Table 46 Retail Sales of Coffee by Category: Value 2015-2020 Table 47 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 48 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 50 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 51 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 54 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025