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Home care in Peru recorded a strong performance in 2020 as consumers altered their home cleaning habits in the context of the COVID-19 pandemic. Greater hygiene-consciousness drove changes in both behaviour and purchasing habits. For example, consumers increased the frequency with which they cleaned and disinfected surfaces within the home at the same time as moving more rapidly towards liquid hand dishwashing products as they are perceived to be more hygienic than creams. Many consumers were aw...
Euromonitor International's Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Stockpiling due to lockdown positively impacts sales of laundry detergents in 2020
Fall in sales of laundry aids due to less washing of work and school clothes in 2020
Sales of liquid detergent rise as more consumers do their own laundry in 2020
RECOVERY AND OPPORTUNITIES
Laundry aids leads growth prospects
Washing machine penetration set to remain low in the short term
Falling unit prices to drive growth in fabric softeners
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2015-2020CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 accelerates shift to liquid hand dishwashing products in 2020
More hand dishwashing boosts demand for products that are kinder to skin in 2020
Growth in dishwasher ownership boosts demand for automatic dishwashing in 2020
RECOVERY AND OPPORTUNITIES
Marginal average growth forecast due to falling sales of hand dishwashing
Automatic dishwashing set to gain further ground
Liquid hand dishwashing products set to grow as consumers understand concentrated formats
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2015-2020 Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales of multi-purpose and kitchen cleaners rise due to home seclusion in 2020
Recall of Poett multi-purpose cleaners provides opportunity for rivals in 2020
Players introduce large-size formats in 2020
RECOVERY AND OPPORTUNITIES
Hygiene-consciousness set to continue driving sales of surface care products
Disinfecting properties to remain key driver in purchasing decisions
Demand for home care wipes set to grow as convenience drives purchases among busy consumers
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2015-2020 Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Surface Care: % Value 2016-2020 Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Government cleaning protocol recommends bleach for use on all surfaces in 2020
COVID-19 leads to fall in sales of informal bleach products in 2020
Standard, value-for-money products continue to dominate sales in 2020
RECOVERY AND OPPORTUNITIES
Consumers set to move away from heavy use of bleach
Sales of bleach set to fall as convenience becomes a priority for busy consumers
Demand for more specialised products set to constrain growth among middle- and high-income households
CATEGORY DATA
Table 43 Sales of Bleach: Value 2015-2020 Table 44 Sales of Bleach: % Value Growth 2015-2020 Table 45 NBO Company Shares of Bleach: % Value 2016-2020 Table 46 LBN Brand Shares of Bleach: % Value 2017-2020 Table 47 Forecast Sales of Bleach: Value 2020-2025 Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers switch to bleach in 2020 based on cheaper price and superior performance
Toilet liquids/foam show greater resilience as consumers prioritise disinfection properties in 2020
Players use labels to highlight efficacy of toilet liquids/foam products in 2020
RECOVERY AND OPPORTUNITIES
Rim liquids set to lead growth prospects
Players set to resume advertising to boost awareness of toilet care products
Limited scope for new product development
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2015-2020 Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Fewer usage occasions and old-fashioned perception hit sales of polishes in 2020
Lockdown reduces demand for metal polish in 2020
Traditional grocery retailers remain leading channel in 2020
RECOVERY AND OPPORTUNITIES
Low growth for polishes and decline for furniture polish
Recovery in shoe polish to be impacted by uncertain school reopening
Polishes not set to be a priority area for investment
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2015-2020 Table 56 Sales of Polishes by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Polishes: % Value 2016-2020 Table 58 LBN Brand Shares of Polishes: % Value 2017-2020 Table 59 Forecast Sales of Polishes by Category: Value 2020-2025 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand outstrips supply of spray/aerosol air fresheners during lockdown in 2020
Non-essential status hits sales of electric air fresheners in 2020
Intradevco Industrial retains lead due to strength of Sapolio in spray/aerosol air fresheners in 2020
RECOVERY AND OPPORTUNITIES
Steady value growth projected
Slow return to growth for car air fresheners
Leading players set to resume social media campaigns following a pause
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2015-2020 Table 62 Sales of Air Care by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Air Care: % Value 2016-2020 Table 64 LBN Brand Shares of Air Care: % Value 2017-2020 Table 65 Forecast Sales of Air Care by Category: Value 2020-2025 Table 66 Forecast Sales of Air Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise cleaning and disinfecting products over home insecticides in 2020
Fears over toxicity limit use of insecticides in the home in 2020
Intradevco Industrial maintains lead due to price as wide distribution is key to success in 2020
RECOVERY AND OPPORTUNITIES
Fastest growth in electric insecticides
Greater focus on hygiene as consumers seek more environmentally friendly products
Potential for growth of private label
CATEGORY DATA
Table 67 Sales of Home Insecticides by Category: Value 2015-2020 Table 68 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020 Table 70 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 71 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 72 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025