Product Code: CHTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Contrasting fortunes for the two largest categories as COVID-19 continues to influence sales
Golden Cup sees share gain with the launch of gift sets
GSK Consumer Healthcare retains the lead while some players focus on the digital channel to drive sales
PROSPECTS AND OPPORTUNITIES
Thailand's ageing population presents growth opportunities
New product development set to drive growth with advanced formulas and herbal/traditional ingredients in focus
Local produces eye export opportunities
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth returns as COVID-19 restrictions ease and consumers turn to self-medication
Players look for new opportunities as traditional demand falls
Slight distribution shift seen in response to the new normal
PROSPECTS AND OPPORTUNITIES
Rising pollution levels point to strong growth potential for antihistamines/allergy remedies
Players focusing on digital strategies
New product development remains key to growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Diarrhoeal remedies sees sales recovery due to change in eating habits while home working supports demand for paediatric digestive remedies
Ageing population remains a key source of growth but some categories continue to struggle in 2021
Competitive landscape remains fragmented, while distribution focuses on convenience
PROSPECTS AND OPPORTUNITIES
A preventative approach to digestive health could impact demand for standard digestive remedies
Return to busy and stressful lifestyles likely to support demand
Antacids set to be the most dynamic category
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of COVID-19 restrictions boosts demand for dermatologicals
Closure of schools dents sales of antiparasitics/lice (head and body) treatments while all other products set for improved performances
Brand loyalty remains key in dermatologicals
PROSPECTS AND OPPORTUNITIES
Dermatologicals set for stable growth despite pressure from skin care
More active lifestyles should spell good news for dermatologicals
Alternatives outside of dermatologicals could hamper growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales return to growth due to mounting health concerns
Competitive landscape remains consolidated
Retailers play a key role in pushing sales of NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Pressure on smokers to quit should benefit sales
Alternative support for quitters could limit growth
Little change expected in NRT smoking cessation aids due to category maturity and a consolidated competitive landscape
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN THAILAND
2021 DEVELOPMENTS
EYE CARE IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased screen time driving demand for eye care
Rising pollution levels leading to rise in allergies
Little change in the competitive landscape as consumers rely on tried and tested products
PROSPECTS AND OPPORTUNITIES
Slight shift expected in the distribution landscape as consumers look for convenience
Eye care still full of potential with triggers of eye complaints growing
A greater focus on eye health could undermine growth
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2016-2021
Table 45 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Eye Care: % Value 2017-2021
Table 47 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 48 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 puts the brakes on demand for wound care
E-commerce sees strong growth as consumers go in search of convenience
Competitive landscape sees little change
PROSPECTS AND OPPORTUNITIES
Wound care set to see stronger growth as consumers resume more active lifestyles
Price sensitivity could see consumers switching to private label and cheap Chinese products
New product development expected as players look to stand out in the marketplace
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2016-2021
Table 51 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Wound Care: % Value 2017-2021
Table 53 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 54 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamins with immune-boosting claims continue to fuel dynamic growth
New product launches a key feature of vitamins
Competition heats up with players investing in marketing and distribution
PROSPECTS AND OPPORTUNITIES
Health and wellness trend set to fuel strong growth over the forecast period
New players expected to enter the market thanks to the significant potential of vitamins in Thailand
Could vitamin water trend threaten sales of vitamins?
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2016-2021
Table 57 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 58 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 59 NBO Company Shares of Vitamins: % Value 2017-2021
Table 60 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 61 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Focus remains on the immune system as COVID-19 continues to cast its shadow
Retailers focus on the digital channel as they look to adapt to the new normal
Players forced to up their efforts as competition intensifies
PROSPECTS AND OPPORTUNITIES
Dietary supplements set for bright future with this being likely to attract new players
Distribution and competition expected to increase as demand rises
New product development likely to focus on specific consumer groups
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2016-2021
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 65 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 66 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand rises as home seclusion leads to expanding waistlines
Supplement nutrition drinks thriving thanks to focus on achieving a nutritionally balanced diet
Amway continues to extend its lead while sachets show potential
PROSPECTS AND OPPORTUNITIES
Focus on supplement nutrition drinks set to continue as demand rises
Weight management and wellbeing still retains strong potential despite focus on healthy diets and exercise
E-commerce and livestreaming seen to offer new avenues for growth
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another disappointing year for sports protein due to home seclusion and disruption to team sports
Sports nutrition remains fragmented with marketing key to establishing a consumer base
E-commerce now accounts for a third of value sales of sports nutrition
PROSPECTS AND OPPORTUNITIES
Sports nutrition set for strong recovery once COVID-19 fears subside
Competitive landscape expected to become more diversified as players cater to niche consumer groups such as vegans
High protein food and drink could threaten sales of sports nutrition
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2016-2021
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weak demand for herbal/traditional tonics continues to undermine growth
Improving sales results while distribution continues to shift online
Cerebos retains lead thanks to popularity of its tonics
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products face a bright future as consumers turn to natural products to maintain good health
Further new product development expected as target audience for herbal/traditional products expands to include a younger audience
Distribution and marketing key to the category's expansion
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 fuels interest in paediatric consumer health
Marketing and distribution important in the sale of paediatric consumer health
GSK comes under pressure as competition heats up
PROSPECTS AND OPPORTUNITIES
A more preventative approach to health should drive sales of paediatric consumer health
New players expected to enter the market thanks to the strong potential being seen in paediatric consumer health
Premiumisation and digitalisation expected to inform sales over the forecast period
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
