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In response to the outbreak of COVID-19, home care will see slowed current value growth as lockdown leads consumers to spend more time at home and therefore require product areas such as home laundry less. Likewise, due to the financial repercussions of the pandemic, unemployment rates have risen and disposable incomes have therefore diminished, meaning consumers have been prioritising essential products only. This has been beneficial for product areas such as bleach which are lower-priced and c...
Euromonitor International's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Distribution of Home Care by Format: % Value 2015-2020 Table 7 Distribution of Home Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Home Care by Category: Value 2020-2025 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Consumers wash their clothes less during lockdown
International travel bans result in custom office delays
Players focus on new strategies to maintain consumer interest and sales
RECOVERY AND OPPORTUNITIES
Power detergents recovers in response to players lowering unit prices
Innovations focus on cost-effectiveness as the economy continues to dwindle
Handwashing leads to slowed growth for laundry care as many consumers remain traditional
CATEGORY INDICATORS
Table 10 Household Possession of Washing Machines 2015-2020CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2015-2020 Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 13 Sales of Laundry Aids by Category: Value 2015-2020 Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 15 Sales of Laundry Detergents by Category: Value 2015-2020 Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown generates more dishes to wash as consumers spend more time at home than usual
Players focus on better value for money to engage with consumers during the pandemic
Hand dishwashing remains the only significant area in 2020
RECOVERY AN OPPORTUNITIES
Easement of COVID-19 restrictions leads to slowed growth as consumers eat outside of the home more often
Unilever Andina plans to gain value shares in dishwashing with popular brand Surf
Innovations focus on hygiene and antibacterial qualities
CATEGORY INDICATORS
Table 25 Household Possession of Dishwashers 2015-2020CATEGORY DATA
Table 26 Sales of Dishwashing by Category: Value 2015-2020 Table 27 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 29 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 30 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers favour bleach and power detergents over home care products
Kitchen cleaners provides consumers with results that bleach and powder detergents cannot
Players offer consumers free gifts as to continue boosting brand awareness
RECOVERY AND OPPORTUNITIES
Ongoing hygiene anxieties generate demand for bathroom floor and kitchen cleaners
Consumers continually demand products with additional properties
Unilever Andina plans to gain value shares in surface care using popular brand Surf over the forecast period
CATEGORY DATA
Table 32 Sales of Surface Care by Category: Value 2015-2020 Table 33 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 36 NBO Company Shares of Surface Care: % Value 2016-2020 Table 37 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 38 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Bleach sees surging current value sales due to hygiene concerns and economising trend
The collapse of the customs office leads unit prices to surge
Counterfeit trade comes to a halt due to border closures, thus boosting the performance of bleach further
RECOVERY AND OPPORTUNITIES
Normalisation, ongoing supply chain issues and illicit trade pose a threat to bleach at the beginning of the forecast period
Bleach records higher per-capita consumption compared to 2019
New product development focus on size and fragrance
CATEGORY DATA
Table 40 Sales of Bleach: Value 2015-2020 Table 41 Sales of Bleach: % Value Growth 2015-2020 Table 42 NBO Company Shares of Bleach: % Value 2016-2020 Table 43 LBN Brand Shares of Bleach: % Value 2017-2020 Table 44 Forecast Sales of Bleach: Value 2020-2025 Table 45 Forecast Sales of Bleach: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Current value sales decline as cash-strapped consumers favour more essential products
Bleach and powder detergent prove more popular as consumers want multi-purpose products
Supply chain issues as a result of travel bans and restrictions
RECOVERY AND OPPORTUNITIES
Toilet care products witnesses lower capita per consumption despite swift rebound
Domestic players benefit as international companies continue to suffer from importation issues
Players continue to focus on social media to advertise
CATEGORY DATA
Table 46 Sales of Toilet Care by Category: Value 2015-2020 Table 47 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 48 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 49 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 50 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The pandemic leads to a reduction of domestic staff in Bolivian households
Cash-strapped consumers favour multi-use products such as bleach and powder detergents
Shoe polishes suffers due to remote working and home schooling
RECOVERY AND OPPORTUNITIES
Immediate rebound for polishes as consumers return to their pre pandemic lives
Urbanisation continues to introduce new materials into homes that do not require polishes
New product developments focus on hygiene and antibacterial
CATEGORY DATA
Table 52 Sales of Polishes by Category: Value 2015-2020 Table 53 Sales of Polishes by Category: % Value Growth 2015-2020 Table 54 NBO Company Shares of Polishes: % Value 2016-2020 Table 55 LBN Brand Shares of Polishes: % Value 2017-2020 Table 56 Forecast Sales of Polishes by Category: Value 2020-2025 Table 57 Forecast Sales of Polishes by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Spray/aerosol air fresheners leads air care to victory admits the pandemic
Domestic players benefit as international producers encounter shortages in 2020
Car air fresheners fall in demand due to travel restrictions throughout Bolivia
RECOVERY AND OPPORTUNITIES
Normalisation expected at the beginning of the forecast period
Exatons of distribution and product offerings lead to strong growth over the forecast period
Retailers expected to continue expanding their shelf space for air care products
CATEGORY DATA
Table 58 Sales of Air Care by Category: Value 2015-2020 Table 59 Sales of Air Care by Category: % Value Growth 2015-2020 Table 60 NBO Company Shares of Air Care: % Value 2016-2020 Table 61 LBN Brand Shares of Air Care: % Value 2017-2020 Table 62 Forecast Sales of Air Care by Category: Value 2020-2025 Table 63 Forecast Sales of Air Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Bolivian consumers face the Dengue epidemic alongside the COVID-19 pandemic
Domestic players focus on distribution expansion
Industrias Luri launches new brand with no fragrance
RECOVERY AND OPPORTUNITIES
Domestic players will lead sales over the forecast period
Spray/aerosol remain the most popular format due to lower price point
As restriction ease, illicit trade re-emerges in Bolivia
CATEGORY DATA
Table 64 Sales of Home Insecticides by Category: Value 2015-2020 Table 65 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 66 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 67 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 68 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025