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In 2020, home care in France largely benefited from the Coronavirus (COVID-19) crisis, with most categories registering improved retail volume and current value sales performances, compared with 2019. The public health emergency heightened consumer awareness of hygiene and sanitisation issues, although the extent of the impact of the pandemic varied according to the category. The March-May 2020 lockdown and other measures introduced to stem community transmissions saw consumers work and study fr...
Euromonitor International's Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 7 Distribution of Home Care by Format: % Value 2015-2020 Table 8 Distribution of Home Care by Format and Category: % Value 2020 Table 9 Forecast Sales of Home Care by Category: Value 2020-2025 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Laundry care is impacted negatively as Coronavirus (COVID-19) lockdown reduces need to change and wash clothes
Heightened hygiene and sanitisation and budget concerns amid COVID-19 boost sales of carpet cleaners, laundry sanitisers and versatile bar detergents
Liquid detergent tablets fits with the shift to concentrated products to pique the interest of consumers looking for added-value, flexible and easy-to-use options
RECOVERY AND OPPORTUNITIES
The performance of laundry care is predicted to stabilise as consumers return to pre-COVID-19 habits and preferences
Players set to use price promotions to stimulate demand in a saturated category
Growing "green" trend is expected to intensify brand competition and influence company strategies
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2015-2020CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2015-2020 Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 14 Sales of Laundry Aids by Category: Value 2015-2020 Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 16 Sales of Laundry Detergents by Category: Value 2015-2020 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020 Table 19 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 20 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 21 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 22 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 23 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 24 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 25 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The demand for dishwashing products is boosted as Coronavirus (COVID-19) increases at-home cooking and meal consumption occasions
Consumers sustain spike in sales by shifting from stockpiling to greater and diverse use of dishwashing products
Hand dishwashing posts the fastest growth in 2020 as consumers expand use in line with rising health and budget concerns during COVID-19
RECOVERY AND OPPORTUNITIES
Return to hectic lifestyles is expected to see time-poor consumers rely more on dishwashers and automatic dishwashing liquids and tablets
Hand dishwashing set to remain popular as the residual threat of COVID-19 sustains usage along economic, environmental and health lines
New product development affords growth opportunities as consumers search for convenient, flexible and "green" solutions that offer time-savings and sustainability
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2015-2020CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2015-2020 Table 29 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 31 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 32 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Surface care sees a spike in use and sales as awareness of the importance of hygiene and sanitisation booms due to Coronavirus (COVID-19)
Fast sales growth as lockdown and home seclusion increase wear on and need to clean surfaces
Prodef anticipates launch of new "green" brand to tap into burgeoning demand for disinfectants
RECOVERY AND OPPORTUNITIES
Surface care set for stabilisation with return to normalcy, although heightened hygiene awareness is expected to sustain healthy demand for disinfectants
Convenient and easy-to-use wipes offer further growth potential despite perceived negative environmental impact
Development of "green" brands anticipated in line with growing shelf visibility and sustainability concerns
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2015-2020 Table 35 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Surface Care: % Value 2016-2020 Table 39 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 42 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) arrests decline as bleach is perceived to be an effective virucidal
High institutional use has a positive effect on the perceived effectiveness of bleach as an anti-COVID-19 product
Manufacturers dramatically increase production to tap into spike in demand for bleach
RECOVERY AND OPPORTUNITIES
Bleach set to resume its downward spiral as the key pandemic growth driver fades
Bleach is expected to retain a household presence due to COVID-19 stockpiling and usage as a complementary disinfectant
Bleach retains traditional image as a public health ally to French consumers to offer some resistance to more natural and safer alternatives
CATEGORY DATA
Table 44 Sales of Bleach: Value 2015-2020 Table 45 Sales of Bleach: % Value Growth 2015-2020 Table 46 NBO Company Shares of Bleach: % Value 2016-2020 Table 47 LBN Brand Shares of Bleach: % Value 2017-2020 Table 48 Forecast Sales of Bleach: Value 2020-2025 Table 49 Forecast Sales of Bleach: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Toilet care returns to growth as Coronavirus (COVID-19) lockdown increases usage and cleaning frequency of household toilets
Low innovation or familiarity and the use of substitutes continue to hinder interest in specialist toilet care products
Weak presence in dynamic rim blocks limits the development of a "green" category
RECOVERY AND OPPORTUNITIES
COVID-19's impact on toilet care is likely to be short-lived as consumers return to alternatives
The development of a wider range of ecological options offers a way to add dynamism to a mature category
Rim blocks is expected to drive growth in toilet care through innovation as the interest in other formats shrinks
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2015-2020 Table 51 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 53 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 54 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) accelerates decline as heightened hygiene concerns see consumers focus on cleaning and sanitisation over polishing
Companies respond to the shift from leather shoes to sneakers with specialist polishes
Lockdown fails to stem move away from polishing as consumers continue to value convenience of alternative cleaning methods and products
RECOVERY AND OPPORTUNITIES
A slower decline is anticipated as a return to normalcy offers more opportunities to stimulate the use of polishes
Athleisure trend and shift to causal workplace attire expected to hamper sales of shoe polish
Floor polish and furniture polish players set to tap into the latest interior trends to add some dynamism
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2015-2020 Table 57 Sales of Polishes by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Polishes: % Value 2016-2020 Table 59 LBN Brand Shares of Polishes: % Value 2017-2020 Table 60 Forecast Sales of Polishes by Category: Value 2020-2025 Table 61 Forecast Sales of Polishes by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) lockdown slows decline as some consumers look to air care products to maintain a clean and fresh ambience
Lockdown and travel restrictions hamper the use of cars and car air fresheners
Candle air fresheners derives some demand as an aesthetically-pleasing option, although consumers look to natural candles and environmentally-friendly alternatives
RECOVERY AND OPPORTUNITIES
Short-lived impact of COVID-19 as the return to work, study and social/leisure norms weakens the key home seclusion driver of demand during the pandemic
Return to pre-COVID-19 lifestyle and travel habits offers sales potential for car air fresheners
Companies set to invest in more natural formulas to improve their health and environmental credentials
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2015-2020 Table 63 Sales of Air Care by Category: % Value Growth 2015-2020 Table 64 Sales of Air Care by Fragrance: Value Ranking 2018-2020 Table 65 NBO Company Shares of Air Care: % Value 2016-2020 Table 66 LBN Brand Shares of Air Care: % Value 2017-2020 Table 67 Forecast Sales of Air Care by Category: Value 2020-2025 Table 68 Forecast Sales of Air Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Warm spring and summer rather than Coronavirus (COVID-19) dictates faster demand for home insecticides in 2020
Change in legislation supports a move towards non-biocide and ecological products by retailers and consumers
COVID-19 impacts channel shifts in the distribution of home insecticides as consumers deal with infestations of ants in spring and wasps in summer
RECOVERY AND OPPORTUNITIES
Forecast for warmer seasons set to sustain positive sales growth in home insecticides
Natural, home-made solutions set to emerge as stronger alternatives to insecticides in retail stores
Preventative formats like insecticide baits are projected to post the fastest growth as consumers seek options perceived to be kinder to human and pet health
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2015-2020 Table 70 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020 Table 72 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 73 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 74 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025