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The lockdown led to a surge in demand for essential food and beverages in the early stages of the lockdown in the United Arab Emirates in March 2020. The stockpiling effect was more pronounced in bottled water than in any other product area in soft drinks. While manufacturers and retailers were challenged to meet the unprecedented surge in demand, there were no product shortages. Soft drinks in the United Arab Emirates performed poorly in 2020, with overall off-trade volume sales only increasing...
Euromonitor International's Soft Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Mandated closure of on-trade establishments encourages carbonates sales through retail
E-commerce food delivery platforms are an alternative venue for carbonates sales
Global giants Pepsi-Cola and Coca-Cola continue to dominate carbonates
RECOVERY AND OPPORTUNITIES
Taxation and rising health consciousness will continue to affect carbonates sales
Innovation may be limited as producers shift attention to other categories
Manufacturers expected to increase focus on non-cola carbonates
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 41 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 42 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 43 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 44 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 45 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 46 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Excise tax negatively affects off-trade volume sales of juice
100% juice benefits from health and wellness trend
Al Boheira Lacnor maintains its lead as Almarai Co gains ground
RECOVERY AND OPPORTUNITIES
More companies expected to launch no added sugar and functional juice products
Forecast period expected to bring greater segmentation in juice
Portfolio realignment likely to hamper innovation in juice drinks and nectars
CATEGORY DATA
Table 52 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 53 Off-trade Sales of Juice by Category: Value 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 56 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 57 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 58 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 59 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 60 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 61 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 62 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 63 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 64 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 65 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts off-trade volume sales of bottled water during the lockdown
Population growth, hot climate and health concerns underpin product area expansion
Masafi maintains its lead in value terms as Al Ain gains ground
RECOVERY AND OPPORTUNITIES
Health-oriented products anticipated to gain popularity in bottled water
Packaging innovation to be increasingly used to differentiate brands
Leaders in bottled water form a regional working group to ensure quality standards
CATEGORY DATA
Table 67 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 68 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 69 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 71 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 72 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 73 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 74 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 75 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 76 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sports drinks consumption declines due to high taxes and health concerns
Sports drinks face growing competition from product types with a healthier image
Otsuka Holdings Co maintains strong lead despite increasing competition
RECOVERY AND OPPORTUNITIES
Downward trend in sports drinks anticipated to stabilise
Health and wellness expected to be a focal point for new product development
Companies likely to focus on improving distribution via specialist channels
CATEGORY DATA
Table 79 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 80 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 81 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 82 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 83 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 85 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 87 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 88 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 89 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Price hikes and rising health awareness curb demand for energy drinks
Health-oriented products continue to gain popularity
Red Bull remains the leading brand despite declining sales
RECOVERY AND OPPORTUNITIES
Downward trend should be tempered by consumer loyalty
Health and wellness expected to remain a focal point for innovation
Brand differentiation efforts likely to increase as competition intensifies
CATEGORY DATA
Table 91 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 92 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 93 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 94 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 99 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 100 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 101 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Negative impact of rising health-consciousness is compounded by excise tax
Deemed non-essential, COVID-19 has a negligible impact on concentrates
Tang continues to dominate powder concentrates, benefiting from wide distribution and strong marketing support
RECOVERY AND OPPORTUNITIES
Growing preference for healthier alternatives and excise tax look set to inhibit demand
Ramadan to remain a peak demand period for concentrates
Leading players likely to focus on introducing health-oriented products
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 103 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 104 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 105 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 106 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 107 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 108 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 109 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 113 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 114 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 115 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 118 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 119 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 120 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a steep decline in on-trade volume sales, whilst off-trade volume sales are affected by the health and wellness trend
Consumers show growing preference for health oriented RTD tea products
Unilever maintains its commanding lead, benefiting from its long presence and wide distribution network
RECOVERY AND OPPORTUNITIES
Health and wellness trend will continue to stimulate innovation
Efforts to differentiate brands via flavour and packaging likely to increase
More brands expected to launch superfruit flavours
CATEGORY DATA
Table 121 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 122 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 123 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 124 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 125 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 126 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 127 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 128 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 129 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 130 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 131 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growing health awareness and sugar taxation negatively affect RTD coffee
Consumers show growing preference for health oriented RTD coffee products
Nescafe Iced Coffee remains the top brand in 2020
RECOVERY AND OPPORTUNITIES
Convenience of RTD coffee remains a key attraction
Indulgence and flavour sophistication likely to be central themes in innovation
Starbucks expected to gain popularity among young urban consumers
CATEGORY DATA
Table 134 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 135 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 136 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 137 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 138 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 139 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 140 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 142 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 143 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 144 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 145 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-20252020 IMPACT