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Before COVID-19 struck, Egypt had been starting to recover from the severe devaluation of the Egyptian pound in late 2017 which led to steep inflation and inflation was lower in 2020, which has protected demand for hot drinks.
Euromonitor International's Hot Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Increased consumption at home due to COVID-19 benefits retail volume
Nestle continues to lead coffee, benefiting from its well-known instant coffee brands and long-standing presence
Coffee culture has been growing in Egypt as international chains spread across the country
RECOVERY AND OPPORTUNITIES
COVID-19 not expected to have lingering effect on the economy
Coffee gains value share from tea
As inflation rates decrease and population increases, coffee volume sales will recover over the forecast period
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020 Table 26 Retail Sales of Coffee by Category: Value 2015-2020 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020 Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers look to functional health properties of tea to protect themselves from COVID-19
Fruit/herbal players benefit from COVID-19
Players use on-pack promotions to compete and attract price-conscious consumers
RECOVERY AND OPPORTUNITIES
Healthy retail value growth, but not as high as in 2020
Tea culture is booming in Egypt as many consumers considered tea to be a necessity
The health and wellness trend benefits sales of green tea, known for its health benefits
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2015-2020 Table 37 Retail Sales of Tea by Category: Value 2015-2020 Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Less demand as consumers prioritise essential products
Corona leads other hot drinks and updates its packaging to attract consumers and increase sales
Chocolate-based flavoured powder drinks benefit from discounts and popularity with families
RECOVERY AND OPPORTUNITIES
Growth will recover over forecast period
Foodservice will drive value sales of hot chocolate over forecast period
Inflation impacted other hot drink items, which are not considered essentials in Egypt
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025