No products
More info
The COVID-19 pandemic struck Tunisia at a rather inopportune moment. The country was already experiencing a mini-economic crisis, with the consistent depreciation of the Tunisian dinar over a period of months resulting in rampant price inflation and financial hardship for many households. This meant that the interruptions to commercial activity that flowed from the onset of the COVID-19 pandemic piled further misery on an already difficult economic scenario, with many consumers struggling to mak...
Euromonitor International's Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Pressures created by the COVID-19 pandemic result in unit price increases
Social distancing and economic pressures due to COVID-19 suppress demand
On-trade sales come under pressure due to the closure of the hospitality industry
RECOVERY AND OPPORTUNITIES
Growing health and wellness trend set to place limits on sales recovery
Societe Tunisienne de Boissons Gazeuses unlikely to face challenges from rivals
Unit price growth likely to foreshadow the introduction of smaller pack sizes
CATEGORY DATA
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Rising production costs and COVID-19 pressures result in steep unit price increases
Economic pressures caused by COVID-19 compromise growth potential in juice
Social distancing, home seclusion, shift to at-home consumption boost retail sales
RECOVERY AND OPPORTUNITIES
A more positive outlook for juice as the category benefits from its healthy profile
Juice drinks set to remain the dominant category of juice due to low prices
Innovation and new product launches unlikely to be seen during the forecast period
CATEGORY DATA
Table 43 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 44 Off-trade Sales of Juice by Category: Value 2015-2020 Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 46 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 47 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 49 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 50 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 52 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Positive sales growth registered as bottled water benefits from its essential status
On-trade sales increased strongly despite negative impact of quarantine lockdown
Societe des Stations Thermales et des Eaus Minerales maintains its leading position
RECOVERY AND OPPORTUNITIES
Bottled water slated for a positive performance as its essential status pays off
The emergence of e-commerce to be a major new trend in bottled water distribution
Large pack sizes expected to come to the fore as affordability remains paramount
CATEGORY DATA
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 56 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Limited availability and virtually zero visibility translate to very low sales
RECOVERY AND OPPORTUNITIES
The emergence of sports drinks considered highly unlikely during the forecast period
KEY DATA FINDINGS
2020 IMPACT
A weaker performance registered in energy drinks because of COVID-19 pressures
Curtailment of nightlife removes consumption occasions for energy drinks
High unit prices remain a barrier to higher sales growth
RECOVERY AND OPPORTUNITIES
The recovery of the hospitality industry set to be crucial to sales of energy drinks
Young adults set to remain a crucial consumer base for energy drinks
Sales expected to continue rising from a low base due to low penetration
CATEGORY DATA
Table 67 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 68 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Concentrates benefits from the category's value for money positioning
Absence of consumption occasions due to COVID-19 limits on-trade sales growth
Social distancing and home seclusion support growth in retail sales of concentrates
RECOVERY AND OPPORTUNITIES
Adverse economic environment to continue supporting demand for concentrates
On-trade sales to benefit from celebrations and reopening of the hospitality industry
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 80 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 87 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 89 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 90 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion and social distancing boost demand for RTD tea
Economic pressures likely to have negatively affected growth rates in RTD tea
Niche status and limited demand continue to inhibit the development of RTD tea
RECOVERY AND OPPORTUNITIES
A strong performance is slated for RTD tea over the forecast period
The two leading brands set to continue dominating sales
CATEGORY DATA
Table 95 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 96 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
RTD coffee finally enters the mainstream
High unit prices mean that demand remains confined to affluent urban dwellers
RECOVERY AND OPPORTUNITIES
Sales expected to continue rising from a low base
CATEGORY DATA
Table 107 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 108 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025