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The COVID-19 pandemic led to an increase in demand for health and wellness packaged food, whereas health and wellness beverages generally saw decelerated or negative sales growth in Peru during 2020. The threat posed by COVID-19 led to heightened consumer interest in health maintenance, and a growing number of them perceived the consumption of health and wellness packaged food and beverages as a way of staying healthy and boosting their immune systems. Furthermore, the closure of hotels, restaur...
Euromonitor International's Health and Wellness in Peru report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
BFY beverages negatively impacted by pandemic due to recession and lack of promotion by brands in 2020
Reduced caffeine coffee sales boosted by increasing number of consumers at home
BFY reduced sugar beverages' sales decline in 2020
RECOVERY AND OPPORTUNITIES
Demand in BFY beverages set to grow sluggishly over the forecast period
Single sticks to boost sales of decaffeinated instant standard coffee over the forecast period
BFY reduced sugar soft drinks unlikely to recover to pre-pandemic levels over the forecast period
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Fortified/functional beverages' sales negatively impacted by restrictions on traditional grocery retailers during lockdown in 2020
Sales of FF soft drinks negatively impacted by lack of on-the-go purchases and lockdown coincides with summer in 2020
Ajeper SA retains its lead in fortified/functional beverages in 2020
RECOVERY AND OPPORTUNITIES
Growth set to recover as economic uncertainty dissipates over the forecast period
Health and wellness trend an important driver for recovery of category over the forecast period
FF bottled water is capturing interest from manufacturers
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Pandemic affects category negatively, but NH tea sales improved by boost to immune system
Despite pandemic NH bottled water sees new launches to rival competitors' pricing strategy in 2020
Nestle takes lead from Toscafe due to its brands' marketing focus on specific consumption moments and Wawasana benefits from relaxation properties in 2020
RECOVERY AND OPPORTUNITIES
Promising future for naturally healthy beverages as economy recovers over the forecast period
NH tea set to see demand grow as products are positioned as being medicinal alternatives
Foodservice outlets likely to produce own NH bottled water over the forecast period
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2015-2020 Table 33 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 35 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 36 Distribution of NH Beverages by Format: % Value 2015-2020 Table 37 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2020-20252020 IMPACT
No market for organic beverages in Peru in 2020 and none likely over the forecast period
KEY DATA FINDINGS
2020 IMPACT
Steep unit price increases as a result of extra safety measures along the logistics value chain in 2020
COVID-19 amplifies snacking habit which boosts demand for BFY packaged foods in 2020
Grupo Gloria SA maintains lead thanks to it reduced fat dairy products and new private labels launched in 2020
RECOVERY AND OPPORTUNITIES
Young consumers and the black nutrition hexagon displayed on packaged food likely to boost growth in BFY packaged food over the forecast period
Phase 2 of legislation regarding nutritional value of packaged food is looming resulting in manufacturers reformulating products to be BFY
New launches in reduced fat and reduced sugar chocolate confectionery expected over the forecast period with consumers unaware of benefits
CATEGORY DATA
Table 39 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 41 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 43 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
High demand for milk results in manufacturers focussing production on main product ranges and neglecting free from categories in 2020
Free from meat boosted by new product launches in 2020
New product launches in free from dairy milk and free from gluten pasta at lower prices increases demand for these categories in 2020
RECOVERY AND OPPORTUNITIES
Reformulation is essential to survive new labelling regulation but free from set to see slow growth over the forecast period
Consumers question healthiness of free from lactose milk but increasing number of consumers with lactose intolerance set to boost demand over the forecast period
Strong potential of free from gluten as product ranges widen
CATEGORY DATA
Table 46 Sales of Free From by Category: Value 2015-2020 Table 47 Sales of Free From by Category: % Value Growth 2015-2020 Table 48 NBO Company Shares of Free From: % Value 2016-2020 Table 49 LBN Brand Shares of Free From: % Value 2017-2020 Table 50 Distribution of Free From by Format: % Value 2015-2020 Table 51 Forecast Sales of Free From by Category: Value 2020-2025 Table 52 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to decreased demand for FF baby food and FF dairy promotes boost to immune system but unable to increase demand in 2020
In-home consumption benefits sales of FF yoghurt, but FF flavoured milk drinks sales decline due to school closures in 2020
Alicorp takes lead from Mead Johnson Nutrition and Laive loses value share in 2020 despite change in labelling
RECOVERY AND OPPORTUNITIES
Anaemia and malnutrition in children set to boost various categories in FF packaged food over the forecast period
Government implements plan to reduce anaemia in children by the end of 2021 which is likely to have positive implications for FF packaged food
Local manufacturers expected to increase value in a growing number of product categories over the forecast period
CATEGORY DATA
Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
NH packaged food positively impacted by the pandemic as consumers increasingly snack while at home in 2020
Small and medium NH olive oil manufacturers seek new offset points as foodservice outlets are closed thanks to the pandemic
Competitive landscape remains highly fragmented at the end of the review period but benefits from new product launches
RECOVERY AND OPPORTUNITIES
Sales likely to be boosted thanks to cultural barriers being on the decline as increasing number of consumers read packaging labels over the forecast period
Millennials and high-income demographics set to increase demand over the forecast period as they are increasingly interested in a healthy diet
High fibre is the most popular attribute within category
CATEGORY DATA
Table 64 Sales of NH Packaged Food by Category: Value 2015-2020 Table 65 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 66 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 67 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 68 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 69 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Pandemic leads to consumers' price sensitivity resulting in a decline in sales in 2020
Availability of organic products is limited but new bill set to benefit farmers and consumers
Peruvian organic packaged food largely exported but premium products sold at high-end supermarkets in 2020
RECOVERY AND OPPORTUNITIES
Consumers unconvinced by organic packaged food but category set to grow over the forecast period as organic certification takes effect
Peruvian consumers are highly price sensitive which will deter category from higher growth over the forecast period
Focus on young consumers could be a winning strategy
CATEGORY DATA
Table 71 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 73 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 75 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025