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This report is merged with the health and wellness food report before publication to form one report on health and wellness. The title of this report is therefore health and wellness in [country] rather than health and wellness beverages in [country]. The Executive Summary should be focused on health and wellness overall (ie both HW food and HW beverages). The rest of this report should be focused on health and wellness beverages only.
Euromonitor International's Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Products coming under closer scrutiny due to COVID-19
Negative attention for sugar continues to benefit sales
Consumers making the switch from instant to fresh coffee
RECOVERY AND OPPORTUNITIES
Weight concerns expected to drive growth in BFY beverages
COVID-19 vaccines offer some hope of a return to normality
Immunity boosting products and concerns over high sugar intake set to drive demand for reduced sugar fruit/vegetable juice
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
FF bottled water continues to flourish
Home seclusion puts the brakes on the growth of FF energy drinks and sports drinks
Stockpiling has limited impact on sales of FF beverages as consumers focus on staples
RECOVERY AND OPPORTUNITIES
The desire for a healthy immune system key to sales
Concerns over the health impact of FF energy drinks on younger consumers raises the question of potential age-based sales restrictions
New product development expected to be informed by COVID-19 crisis, but economic pressure likely to curtail growth
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers switch to healthier beverages due to COVID-19
Work-from-home arrangements benefit NH hot drinks
NH still bottled water sees growth slow as consumers remain at home
RECOVERY AND OPPORTUNITIES
Focus on natural ingredients should benefit sales
Healthy ingredients and affordable prices key to growth
COVID-19 expected to have a longer term impact on the distribution of NH beverages
CATEGORY DATA
Table 36 Sales of NH Beverages by Category: Value 2015-2020 Table 37 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 39 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 40 Distribution of NH Beverages by Format: % Value 2015-2020 Table 41 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Organic beverages on the rise, but high prices and limited distribution remain a challenge
Organic tea benefits from work-from-home arrangements
Organic fruit/vegetable juice sees strong growth as consumers look for an immunity boost
RECOVERY AND OPPORTUNITIES
High cost of organic beverages expected to remain a significant obstacle to growth
Impact of COVID-19 likely to continue being felt for some time
Wider distribution key to the development of organic beverages
CATEGORY DATA
Table 43 Sales of Organic Beverages by Category: Value 2015-2020 Table 44 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 46 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 47 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 48 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion provides a boost to sales
Consumers cut back on non-essentials putting the brakes on sales of reduced sugar confectionery
Prices rise as manufacturers face additional costs
RECOVERY AND OPPORTUNITIES
Sales should benefit from increased focus on reducing sugar consumption among children
Reduced fat fromage frais and quark set to benefit from increased focus on weight loss
Private label set to bounce back as Netto takes over Tesco Polska
CATEGORY DATA
Table 50 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 54 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growing number of Poles embrace plant-based diets
Sales of free from dairy products remain stable
Snack sales stall during initial lockdown phase, but post solid recovery in the second half of the year
RECOVERY AND OPPORTUNITIES
Economic constraints could force consumers to take a more conservative approach to spending
Polish consumers embracing plant-based diets
Private label set to benefit from economic uncertainty
CATEGORY DATA
Table 57 Sales of Free From by Category: Value 2015-2020 Table 58 Sales of Free From by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Free From: % Value 2016-2020 Table 60 LBN Brand Shares of Free From: % Value 2017-2020 Table 61 Distribution of Free From by Format: % Value 2015-2020 Table 62 Forecast Sales of Free From by Category: Value 2020-2025 Table 63 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Disruption to foodservice benefits retail sales
Manufacturers focus on supply and distribution as COVID-19 disrupts new product development
High cost of FF packaged food limits demand amongst the most vulnerable
RECOVERY AND OPPORTUNITIES
New players expected to enter the market as FF cereal bars looks towards a strong recovery
FF dairy set for stable growth
Economic concerns expected to benefit sales of staples
CATEGORY DATA
Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home cooking increases benefiting sales, but snacks suffer as consumers focus on staples
Superfoods attract interest but high prices limit growth
Consumers paying more attention to the contents of their breakfast cereals
RECOVERY AND OPPORTUNITIES
Economic pressures expected to weigh down the growth of NH packaged food
NH fruit snacks on the menu as parents' concerns over sugar consumption rise
Local producers set to flourish thanks to price advantage
CATEGORY DATA
Table 78 Sales of NH Packaged Food by Category: Value 2015-2020 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 80 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 82 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand for organic packaged food remains steady
Prices rise as production costs increase in the face of COVID-19
COVID-19 disrupts the distribution landscape
RECOVERY AND OPPORTUNITIES
Growth set to slow as economic pressures grow
Private label stands to benefit from the economic challenges that lie ahead
High prices remain the main barrier to growth
CATEGORY DATA
Table 85 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 87 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 89 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025