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Overall, COVID-19 had a positive impact on sales of HW packaged food and beverages. On one hand, the strict nationwide lockdown which lasted from March until late June led to a general increased demand for food and drink options, with consumers unable to visit foodservice outlets. There was a particularly strong uptick in demand in March with consumers concerned about potential supply issues and problems accessing grocery retailers. During this period, many households stockpiled staple foods and...
Euromonitor International's Health and Wellness in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Disruption to foodservice and nationwide lockdown drive retail demand for BFY beverages
Increasing health awareness benefits sales of BFY reduced caffeine beverages
New sugar tax pushes manufacturers to create reduced sugar alternatives
RECOVERY AND OPPORTUNITIES
New product development expected to ramp up as government goes on a health drive
Increased health awareness expected to guide consumer purchasing decisions
Image-conscious young consumers set to drive sales
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand for immunity-boosting products drives spike in demand for FF fruit vegetable juice
Consumers favour refreshing FF soft drinks over FF hot drinks in 2020
Prices rise due to new taxes and increased operating costs
RECOVERY AND OPPORTUNITIES
Health and wellness trend expected to drive demand for FF fruit/vegetable juice even after COVID-19 is contained
Busy and active lifestyles should see a return to growth for FF sports drinks and FF energy drinks
Manufacturers expected to focus on healthier options
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown drives initial panic buying, while health concerns deliver sustained growth
NH hot drinks on the menu as a healthy option
New taxes put upward pressure on prices
RECOVERY AND OPPORTUNITIES
Health benefits of NH beverages set to support sustained growth
Niche categories looking to build on strong gains seen in 2020
COVID-19's impact expected to last beyond 2020 with it influencing new product development and marketing
CATEGORY DATA
Table 33 Sales of NH Beverages by Category: Value 2015-2020 Table 34 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 36 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 37 Distribution of NH Beverages by Format: % Value 2015-2020 Table 38 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2020-20252020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
Lockdown creates increased demand for packaged food
Obesity epidemic gains increased attention with these consumers more at risk from COVID-19
Reduced salt products continue to see little interest due to a lack of investment or awareness
RECOVERY AND OPPORTUNITIES
E-commerce has the potential to gain significance after strong growth in 2020
Resumption of foodservice activity expected to moderate retail growth
Almarai expected to retain its lead thanks to its affordably priced range of reduced fat dairy
CATEGORY DATA
Table 40 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 41 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 42 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 43 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 44 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 45 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 46 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Measures to control COVID-19 boost sales of FF packaged food
FF breakfast cereals performs well as consumers stockpile
FF benefits from healthy and affordable image
RECOVERY AND OPPORTUNITIES
FF packaged food set for bright future
Rising awareness of the importance of a nutritionally balanced diet set to drive growth
Distribution set to expand
CATEGORY DATA
Table 47 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 48 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 49 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 50 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 51 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 52 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 53 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 54 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown helps drive sales
Healthy image supports sales of several staples of the Saudi diet
Gym closures places greater focus on healthy eating
RECOVERY AND OPPORTUNITIES
Healthy eating efforts should sustain demand for NH packaged food over the forecast period
Economic pressures could put a dampener on sales growth
Local players set to retain the lead over the forecast period
CATEGORY DATA
Table 58 Sales of NH Packaged Food by Category: Value 2015-2020 Table 59 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 60 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 61 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 62 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 63 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 64 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Healthy image and falling prices helps drive demand for organic packaged food
Signs of distribution reach expanding
International brands dominate
RECOVERY AND OPPORTUNITIES
New brands and products key to the expansion of organic packaged food
Private label well positioned to gain from weakened economy
A strong value positioning will likely be key to success
CATEGORY DATA
Table 65 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 66 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 67 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 68 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 69 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 70 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 71 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Free from packaged food sees slight improvement due to the lockdown
Free from packaged food offers strong potential
Focus remains on HA powder milk formula
RECOVERY AND OPPORTUNITIES
Increased focus on healthy eating should drive interest in free from packaged food
Private label could benefit from economic pressures
Free from gluten offers potential but high prices an obstacle
CATEGORY DATA
Table 72 Sales of Free From by Category: Value 2015-2020 Table 73 Sales of Free From by Category: % Value Growth 2015-2020 Table 74 NBO Company Shares of Free From: % Value 2016-2020 Table 75 LBN Brand Shares of Free From: % Value 2017-2020 Table 76 Distribution of Free From by Format: % Value 2015-2020 Table 77 Forecast Sales of Free From by Category: Value 2020-2025 Table 78 Forecast Sales of Free From by Category: % Value Growth 2020-2025