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Home care has been responding exceptionally well to the newly arisen circumstances, benefitting from the central role it plays in mitigating the risk of infection of COVID-19 and consumers have responded by developing more hygiene-centric lifestyles.
Euromonitor International's Home Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 1 Households 2015-2020MARKET DATA
Table 2 Sales of Home Care by Category: Value 2015-2020 Table 3 Sales of Home Care by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Home Care: % Value 2016-2020 Table 5 LBN Brand Shares of Home Care: % Value 2017-2020 Table 6 Distribution of Home Care by Format: % Value 2015-2020 Table 7 Distribution of Home Care by Format and Category: % Value 2020 Table 8 Forecast Sales of Home Care by Category: Value 2020-2025 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Despite lower disposable incomes, laundry care registers healthy value growth
Henkel maintains its lead as domestic companies gain ground
Laundry care hold highest value share in home care in Algeria
RECOVERY AND OPPORTUNITIES
Niche products fail to gain value share as consumers prioritise essential products due to lower disposable incomes
Standard powder detergent will drive value growth, driven by portfolio extension and innovation
Eco-friendly products gain value share
CATEGORY INDICATORS
Table 10 Household Possession of Washing Machines 2015-2020CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2015-2020 Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 13 Sales of Laundry Detergents by Category: Value 2015-2020 Table 14 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 15 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 16 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 17 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 18 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 19 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 20 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Interrupted supplies through 2020, due to restrictions on movement
Henkel Algerie maintains its lead in 2019
Dishwashing remains fragmented in Algeria
RECOVERY AND OPPORTUNITIES
Lower disposable incomes drive value growth in automatic dishwashing as households cannot afford to employ a cleaner
Automatic dishwashing gains value share over forecast period
Sustainability will drive value growth
CATEGORY INDICATORS
Table 21 Household Possession of Dishwashers 2015-2020CATEGORY DATA
Table 22 Sales of Dishwashing by Category: Value 2015-2020 Table 23 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 24 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 25 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 26 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 27 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Multi-purpose products outperform specialised products
Henkel's Bref brand stays on top
Domestic brands gaining share despite continued reign of multinationals
RECOVERY AND OPPORTUNITIES
Much lower value growth over forecast period, as disposable incomes fall
Eco-friendly products remain niche
Multi-purpose cleaners will continue to appeal to consumer needs
CATEGORY DATA
Table 28 Sales of Surface Care by Category: Value 2015-2020 Table 29 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Surface Care: % Value 2016-2020 Table 31 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 32 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 33 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Bleach strongest performer in home care in 2020
Brand loyalty less important in bleach
Image of bleach not yet tarred by its chlorine content
RECOVERY AND OPPORTUNITIES
Lower value growth in 2021, due to stockpiling in 2020
Players diversify in terms of product sizes, formats and scent
Growth will be hampered hindered by economic conditions
CATEGORY DATA
Table 34 Sales of Bleach: Value 2015-2020 Table 35 Sales of Bleach: % Value Growth 2015-2020 Table 36 NBO Company Shares of Bleach: % Value 2016-2020 Table 37 LBN Brand Shares of Bleach: % Value 2017-2020 Table 38 Forecast Sales of Bleach: Value 2020-2025 Table 39 Forecast Sales of Bleach: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Local players gain value share due to interruption caused by COVID-19
Colgate-Palmolive Co maintains its lead in toilet care
Domestic production growing but multinationals still ahead
RECOVERY AND OPPORTUNITIES
Bleach steals value share from toilet care over forecast period
Limited consumer base for toilet care products
Retail modernisation predicted to drive growth in toilet care products
CATEGORY DATA
Table 40 Sales of Toilet Care by Category: Value 2015-2020 Table 41 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 42 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 43 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 44 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 45 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Furniture polish strongest performer as consumers keep surfaces clean in order to stop spread of COVID-19
Spring continues to lead polishes in Algeria in 2020 but is losing value share
Furniture polish will continue to fuel growth in polishes
RECOVERY AND OPPORTUNITIES
Lower volume growth over forecast period
Construction and urbanisation predicted to fuel growth of polishes
Slower growth predicted of certain polishes
CATEGORY DATA
Table 46 Sales of Polishes by Category: Value 2015-2020 Table 47 Sales of Polishes by Category: % Value Growth 2015-2020 Table 48 NBO Company Shares of Polishes: % Value 2016-2020 Table 49 LBN Brand Shares of Polishes: % Value 2017-2020 Table 50 Forecast Sales of Polishes by Category: Value 2020-2025 Table 51 Forecast Sales of Polishes by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively impacts air care
Top two multinationals have significant value share
Domestic player Cophyd continues to perform well
RECOVERY AND OPPORTUNITIES
Positive growth expected over forecast period
Expansion of modern grocery increases access to wider range of air care products
Air care remains niche but is forecast to see further growth
CATEGORY DATA
Table 52 Sales of Air Care by Category: Value 2015-2020 Table 53 Sales of Air Care by Category: % Value Growth 2015-2020 Table 54 NBO Company Shares of Air Care: % Value 2016-2020 Table 55 LBN Brand Shares of Air Care: % Value 2017-2020 Table 56 Forecast Sales of Air Care by Category: Value 2020-2025 Table 57 Forecast Sales of Air Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Worst performer in home care in 2020, as consumers prioritise cleaning products
ALDAR continues to lead with its Moubyd brand
Groupe Spi-Sophia stays in second place
Home insecticides to remain dominated by spray/aerosol insecticides
RECOVERY AND OPPORTUNITIES
Volume growth driven by increasing insect population
Home insecticides predicted to grow with Algerian's insect population
Volume growth will slow down over the forecast period
CATEGORY DATA
Table 58 Sales of Home Insecticides by Category: Value 2015-2020 Table 59 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 60 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 61 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 62 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025