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Due to the outbreak of COVID-19 in 2020, consumer appliances recorded a volume decline of 3%, compared to positive growth of 2% in 2019. This was the result of the slowdown in economic activity, with expatriates losing jobs, companies downsizing and consumers delaying their purchases due to increased price-sensitivity and financial insecurity. A halt in real estate activities further drove the decline in major appliances.
Euromonitor International's Consumer Appliances in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Appliances market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 6 Sales of Consumer Appliances by Category: Value 2015-2020 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 13 Sales of Small Appliances by Category: Volume 2015-2020 Table 14 Sales of Small Appliances by Category: Value 2015-2020 Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
The lockdown period and slowdown in real estate activity leads to a decline in growth
Ongoing financial insecurity leads to a decline in sales of big-ticket items
Samsung launches bespoke refrigerators and three new smaller models
RECOVERY AND OPPORTUNITIES
The rise of non-family expatriates drives growth across the forecast period
Inverter refrigerators drive growth, helping consumers to save energy costs
Fridge freezers offering a 341-510 litre capacity, remain popular over the forecast period
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 39 Sales of Freezers by Format: % Volume 2015-2020 Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020 Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Reduced disposable incomes and a slowdown in construction work stifles sales
Players promote the hygiene features of their home laundry appliances to boost sales
Smart appliances are becoming more popular, as consumers seek ease and convenience
RECOVERY AND OPPORTUNITIES
Strong recovery begins in 2022, as some consumers remain wary of spending in 2021
E-commerce rises, as players improve their online services
Manufacturers focus on updating products to include the latest technological advancements
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020 Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020 Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020 Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020 Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020 Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020 Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020 Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020 Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020 Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020 Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020 Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025 Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025 Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025 Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Financial uncertainty due to COVID-19 dampens sales of dishwashers
Built-in dishwashers decline as new housing projects are halted
Players focus on hygiene and cleanliness in a bid to boost sales
RECOVERY AND OPPORTUNITIES
Recovery is slow across the forecast period, as consumers prioritise essentials
The recovery of real estate activity will boost sales of built-in dishwashers
Consumers seek convenient, energy-efficient dishwashers
CATEGORY DATA
Table 70 Sales of Dishwashers by Category: Volume 2015-2020 Table 71 Sales of Dishwashers by Category: Value 2015-2020 Table 72 Sales of Dishwashers by Category: % Volume Growth 2015-2020 Table 73 Sales of Dishwashers by Category: % Value Growth 2015-2020 Table 74 Sales of Dishwashers by Format: % Volume 2015-2020 Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020 Table 76 NBO Company Shares of Dishwashers: % Volume 2016-2020 Table 77 LBN Brand Shares of Dishwashers: % Volume 2017-2020 Table 78 Distribution of Dishwashers by Format: % Volume 2015-2020 Table 79 Forecast Sales of Dishwashers by Category: Volume 2020-2025 Table 80 Forecast Sales of Dishwashers by Category: Value 2020-2025 Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025 Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Retail volume declines as the slowdown in real estate partners with price-insecurity to dampen sales
Players launch deals and discounts to remain appealing during a time of price-sensitivity
The need to cook from home drives sales of cookers and freestanding hobs
RECOVERY AND OPPORTUNITIES
Growth picks up from 2022, as the UAE begins to recover from the impact of COVID-19
Real estate activity boosts growth for built-in appliances across the forecast period
Share of e-commerce grows as new users have become accustomed to the channel
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2015-2020 Table 84 Sales of Large Cooking Appliances by Category: Value 2015-2020 Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020 Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020 Table 87 Sales of Built-in Hobs by Format: % Volume 2015-2020 Table 88 Sales of Ovens by Connected Appliances: % Volume 2016-2020 Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020 Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020 Table 91 NBO Company Shares of Built-in Hobs: % Volume 2016-2020 Table 92 NBO Company Shares of Ovens: % Volume 2016-2020 Table 93 NBO Company Shares of Cooker Hoods: % Volume 2016-2020 Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020 Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020 Table 96 NBO Company Shares of Cookers: % Volume 2016-2020 Table 97 NBO Company Shares of Range Cookers: % Volume 2016-2020 Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020 Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025 Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025 Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025 Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Price-sensitivity partners with a halt in construction work, leading to a volume decline
Players incentivise sales through price-discounts and free gifts with each purchase
Microwaves with all-in-one cooking features drive sales during home seclusion
RECOVERY AND OPPORTUNITIES
Growth recovers from 2022 as freestanding microwaves boost sales forward
The return of busy, on-the-go lifestyles drive sales of microwaves
Sales in e-commerce rise, following heightened growth for the channel in 2020
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2015-2020 Table 104 Sales of Microwaves by Category: Value 2015-2020 Table 105 Sales of Microwaves by Category: % Volume Growth 2015-2020 Table 106 Sales of Microwaves by Category: % Value Growth 2015-2020 Table 107 Sales of Microwaves by Connected Appliances: % Volume 2016-2020 Table 108 NBO Company Shares of Microwaves: % Volume 2016-2020 Table 109 LBN Brand Shares of Microwaves: % Volume 2017-2020 Table 110 Distribution of Microwaves by Format: % Volume 2015-2020 Table 111 Forecast Sales of Microwaves by Category: Volume 2020-2025 Table 112 Forecast Sales of Microwaves by Category: Value 2020-2025 Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025 Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales on e-commerce rise, as retailers promote their stock online during the lockdown
The closure of foodservice venues and families in home seclusion boost sales of food preparation appliances
Players increase their presence on social media, keeping in touch with consumers throughout the lockdown period
RECOVERY AND OPPORTUNITIES
Growth increases from 2021, driven by consumers continuing to spend more time at home
Mixers drive sales as the trend of home cooking and baking continues
E-commerce grows, as national players expand their online presence
CATEGORY DATA
Table 115 Sales of Food Preparation Appliances by Category: Volume 2015-2020 Table 116 Sales of Food Preparation Appliances by Category: Value 2015-2020 Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020 Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020 Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020 Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020 Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020 Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025 Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025 Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025 Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slow cookers and rice cookers record positive growth, however, price-sensitivity impacts sales
Working from home leads to sales of small appliances during the lockdown
A lack of browsing and impulse purchases dampens sales
RECOVERY AND OPPORTUNITIES
Volume growth recovers from 2021; matching levels recorded pre-COVID-19
Coffee machines drive growth, with new launches enticing sales
E-commerce increases its share, offering a wider product range than traditional retailers
CATEGORY DATA
Table 126 Sales of Small Cooking Appliances by Category: Volume 2015-2020 Table 127 Sales of Small Cooking Appliances by Category: Value 2015-2020 Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020 Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020 Table 130 Sales of Freestanding Hobs by Format: % Volume 2015-2020 Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020 Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020 Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020 Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025 Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025 Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025 Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Despite more time spent at home, financial insecurity reduces sales of vacuum cleaners
Robotic vacuum cleaners decline, as financial insecurity reduces spending on product innovations
Sales through electronics and appliance specialist retailers reduce, as e-commerce gains ground
RECOVERY AND OPPORTUNITIES
Sales recover from 2021, with volume growth higher than what was recorded pre-COVID-19
Growth is driven by consumers replacing vacuum cleaners with lighter, more convenient models
Robotic vacuum cleaners struggle as price-sensitivity continues to impact sales
CATEGORY DATA
Table 138 Sales of Vacuum Cleaners by Category: Volume 2015-2020 Table 139 Sales of Vacuum Cleaners by Category: Value 2015-2020 Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020 Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020 Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020 Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020 Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020 Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020 Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025 Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025 Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025 Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The closures of hair salons boosts sales of body shavers and hair trimmers
Hair care appliances record stifled growth as lack of socialising impacts sales
Major players become widely available; however, e-commerce drives sales in 2020
RECOVERY AND OPPORTUNITIES
Following low-levels in 2021, growth recovers in 2020, driven by electric toothbrush units
Panasonic and Philips continue to gain share on the competitive landscape
Online activities increase across the forecast period, boosting share for e-commerce
CATEGORY DATA
Table 150 Sales of Personal Care Appliances by Category: Volume 2015-2020 Table 151 Sales of Personal Care Appliances by Category: Value 2015-2020 Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020 Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020 Table 154 Sales of Body Shavers by Format: % Volume 2015-2020 Table 155 Sales of Hair Care Appliances by Format: % Volume 2015-2020 Table 156 NBO Company Shares of Personal Care Appliances 2016-2020 Table 157 LBN Brand Shares of Personal Care Appliances 2017-2020 Table 158 Distribution of Personal Care Appliances by Format: % Volume 2015-2020 Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025 Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025 Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025 Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Cooling fans drive growth, benefiting from affordable price-points during a time of price-sensitivity
Air purifiers drive sales in March and April; however, the product records an overall volume decline
E-commerce sales grow as players focus on their online experiences
RECOVERY AND OPPORTUNITIES
Growth recovers from 2021, as consumers invest in air treatment products once more
Split air conditioners drive growth, with energy-efficient properties appealing to consumers
E-commerce drives growth across the forecast period, as delivery services improve
CATEGORY DATA
Table 163 Sales of Air Treatment Products by Category: Volume 2015-2020 Table 164 Sales of Air Treatment Products by Category: Value 2015-2020 Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020 Table 166 Sales of Air Treatment Products by Category: % Value Growth 2015-2020 Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020 Table 168 NBO Company Shares of Air Treatment Products: % Volume 2016-2020 Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020 Table 170 Distribution of Air Treatment Products by Format: % Volume 2015-2020 Table 171 Production of Air Conditioners: Total Volume 2015-2020 Table 172 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025 Table 173 Forecast Sales of Air Treatment Products by Category: Value 2020-2025 Table 174 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025 Table 175 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025