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A weak performance by consumer appliances in 2019, driven by a depressed housing market and low consumer confidence, was exacerbated by the emergence of the pandemic and subsequent lockdown in 2020, which resulted in stronger declines across the market, despite some signs in January that sales of consumer appliances were starting to pick up. Major appliances struggled the most, as increasingly price-sensitive consumers postponed the purchase of big-ticket items until they felt more financially s...
Euromonitor International's Consumer Appliances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Appliances market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 6 Sales of Consumer Appliances by Category: Value 2015-2020 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 13 Sales of Small Appliances by Category: Volume 2015-2020 Table 14 Sales of Small Appliances by Category: Value 2015-2020 Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Additional storage capacity needed for groceries during lockdown drives demand for freestanding freezers in 2020
Increasing price sensitivity and demand for convenience drives strong performance by e-commerce
Leading players lose ground to smaller players, while connected appliances remain a focus area of product development
RECOVERY AND OPPORTUNITIES
Caution to remain heading into forecast period resulting in subdued demand, although resumption of construction will support built-in format
Stronger value performance likely to be supported by upgrading to connected appliances
Government incentives could foster upgrading to more energy-efficient models
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 39 Sales of Freezers by Format: % Volume 2015-2020 Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020 Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020 Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Declines for home laundry appliances in 2020 as many consumers postpone big-ticket purchases
Despite rising price sensitivity, connected appliances gain further ground
Consolidated competitive landscape but smaller players gain share from leaders
RECOVERY AND OPPORTUNITIES
Undynamic performance due to high penetration rates but built-in to get early boost with resumption of construction
Miele determined to retain consumer recall through various schemes
E-commerce set to continue to gain ground, encouraging specialist retailers to adopt omnichannel strategy
CATEGORY DATA
Table 56 Sales of Home Laundry Appliances by Category: Volume 2015-2020 Table 57 Sales of Home Laundry Appliances by Category: Value 2015-2020 Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020 Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020 Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020 Table 61 Sales of Automatic Washing Machines by Format: % Volume 2015-2020 Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020 Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020 Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020 Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020 Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020 Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025 Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025 Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025 Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Prioritising of finances in 2020 amongst price-sensitive consumers reduces demand for dishwashers
Rising unit prices support stronger value performance in 2020
Consolidated competitive landscape with leading brands continuing to innovate with latest models
RECOVERY AND OPPORTUNITIES
Improving performance with rising penetration levels predicted for dishwashers
Average unit price set to rise as consumers search for energy-efficient or connected models
Bosch and Siemens connected models offer convenience through app
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2015-2020 Table 72 Sales of Dishwashers by Category: Value 2015-2020 Table 73 Sales of Dishwashers by Category: % Volume Growth 2015-2020 Table 74 Sales of Dishwashers by Category: % Value Growth 2015-2020 Table 75 Sales of Dishwashers by Format: % Volume 2015-2020 Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020 Table 77 NBO Company Shares of Dishwashers: % Volume 2016-2020 Table 78 LBN Brand Shares of Dishwashers: % Volume 2017-2020 Table 79 Distribution of Dishwashers by Format: % Volume 2015-2020 Table 80 Forecast Sales of Dishwashers by Category: Volume 2020-2025 Table 81 Forecast Sales of Dishwashers by Category: Value 2020-2025 Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025 Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Declines for large cooking appliances exacerbated by pandemic and subsequent lockdown
Popular built-in hobs is strongest performer in 2020
Bosch strengthens overall lead due to established reputation and trusted quality
RECOVERY AND OPPORTUNITIES
Improved performance over early part of forecast period due to postponed purchases
Further product development likely to focus on induction built-in hobs
E-commerce offers further potential for growth with retailers likely to adopt omnichannel strategies to retain customers
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2015-2020 Table 85 Sales of Large Cooking Appliances by Category: Value 2015-2020 Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020 Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020 Table 88 Sales of Built-in Hobs by Format: % Volume 2015-2020 Table 89 Sales of Ovens by Connected Appliances: % Volume 2016-2020 Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020 Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020 Table 92 NBO Company Shares of Built-in Hobs: % Volume 2016-2020 Table 93 NBO Company Shares of Ovens: % Volume 2016-2020 Table 94 NBO Company Shares of Cooker Hoods: % Volume 2016-2020 Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020 Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020 Table 97 NBO Company Shares of Cookers: % Volume 2016-2020 Table 98 NBO Company Shares of Range Cookers: % Volume 2016-2020 Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020 Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025 Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025 Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025 Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Further declines for microwaves due to home seclusion trend in 2020
Low positive demand for connected models
Leading players consolidate their positions despite declining sales
RECOVERY AND OPPORTUNITIES
Further maturity offers gloomy outlook for microwaves although built-in format set to gain momentum from 2022
Players likely to look to innovation to add specific value in the face of declining demand
E-commerce likely to gain further share as consumers look for most affordable prices
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2015-2020 Table 105 Sales of Microwaves by Category: Value 2015-2020 Table 106 Sales of Microwaves by Category: % Volume Growth 2015-2020 Table 107 Sales of Microwaves by Category: % Value Growth 2015-2020 Table 108 Sales of Microwaves by Connected Appliances: % Volume 2016-2020 Table 109 NBO Company Shares of Microwaves: % Volume 2016-2020 Table 110 LBN Brand Shares of Microwaves: % Volume 2017-2020 Table 111 Distribution of Microwaves by Format: % Volume 2015-2020 Table 112 Forecast Sales of Microwaves by Category: Volume 2020-2025 Table 113 Forecast Sales of Microwaves by Category: Value 2020-2025 Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025 Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend during lockdown results in greater time spent preparing and cooking meals from scratch
Multifunctionality and affordability key
Smaller players gain ground as consumers search for more affordable options
RECOVERY AND OPPORTUNITIES
More positive outlook for food preparation appliances as consumers maintain healthy cooking trends
E-commerce set to gain further ground in distribution as consumers continue to search for more competitive prices
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2015-2020 Table 117 Sales of Food Preparation Appliances by Category: Value 2015-2020 Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020 Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020 Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020 Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020 Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020 Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025 Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025 Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025 Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend supports demand for indulgent experiences in 2020 including breadmaking
Work from home policies and foodservice closures support further demand for specialist coffee machines
Philips and Tefal continue to compete intensely for leadership
RECOVERY AND OPPORTUNITIES
Small cooking appliances to continue on declining trajectory although health trends will support demand for several products
Espresso coffee machines will continue to grow while pod coffee machines could struggle due to environmental concerns
E-commerce set to continue to benefit from search for more competitive pricing and wide range of products
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2015-2020 Table 128 Sales of Small Cooking Appliances by Category: Value 2015-2020 Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020 Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020 Table 131 Sales of Freestanding Hobs by Format: % Volume 2015-2020 Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020 Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020 Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020 Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025 Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025 Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025 Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend and greater focus on cleaning regimes due to pandemic support demand for a number of vacuum cleaners in 2020
Despite higher than average unit price, demand continues to grow for robotic format
Consolidated landscape with intense competition between leading players
RECOVERY AND OPPORTUNITIES
Overall undynamic performance due to maturity but stick and robotic formats will continue to record positive demand
Stagnation in demand terms likely to prompt greater innovation to add value to category
Store-based specialists likely to remain dominant but e-commerce has potential to gain further ground
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2015-2020 Table 140 Sales of Vacuum Cleaners by Category: Value 2015-2020 Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020 Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020 Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020 Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020 Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020 Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020 Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025 Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025 Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025 Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend due to lockdown marginally reduces demand for personal care appliances
Home spa supports ongoing demand for electric facial cleansers
Fierce ongoing competition between Philips and Braun
RECOVERY AND OPPORTUNITIES
Return to normal purchasing habits from 2021 onwards
Personal grooming trend to expand across demographics
Convenience and competitive prices of e-commerce likely to expand channel's consumer reach
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2015-2020 Table 152 Sales of Personal Care Appliances by Category: Value 2015-2020 Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020 Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020 Table 155 Sales of Body Shavers by Format: % Volume 2015-2020 Table 156 Sales of Hair Care Appliances by Format: % Volume 2015-2020 Table 157 NBO Company Shares of Personal Care Appliances 2016-2020 Table 158 LBN Brand Shares of Personal Care Appliances 2017-2020 Table 159 Distribution of Personal Care Appliances by Format: % Volume 2015-2020 Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025 Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025 Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025 Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Stable demand for air treatment products due to increasing concerns over bacteria, allergens and pollution
Rising summer temperatures support further demand for cooling appliances
Fairly fragmented competitive landscape with smaller players eroding leader's share
RECOVERY AND OPPORTUNITIES
Steady demand predicted for air treatment products over the forecast period
Stronger growth for humidifiers with players marketing benefits following pandemic
Innovative cooling treatment from Dutch company could expand category's potential
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2015-2020 Table 165 Sales of Air Treatment Products by Category: Value 2015-2020 Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020 Table 167 Sales of Air Treatment Products by Category: % Value Growth 2015-2020 Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020 Table 169 NBO Company Shares of Air Treatment Products: % Volume 2016-2020 Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020 Table 171 Distribution of Air Treatment Products by Format: % Volume 2015-2020 Table 172 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025 Table 173 Forecast Sales of Air Treatment Products by Category: Value 2020-2025 Table 174 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025 Table 175 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025