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COVID-19 has a significant impact on health and wellness in New Zealand during 2020. Ahead of country-wide imposed lockdown, shoppers engaged in what was described as panic buying, with supermarkets and domestic supply chains struggling to keep up. As such, many supermarkets imposed buying restrictions which helped to stabilise demand. With the onset of COVID-19 coinciding with New Zealand heading into the winter flu season, health and wellness considerations increased in importance among consum...
Euromonitor International's Health and Wellness in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Off-trade sales surge, while on-trade sales slump
New variants of existing brands characterising the category
Supermarkets channel strength helps Coca-Cola maintain its leadership position
RECOVERY AND OPPORTUNITIES
Sugar consumption a hot election topic
NPD activity expected to ramp up
Use of natural ingredients and reduced caffeine expected to become more prominent
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Convenience orientation hurts growth prospects
FF water growth not as strong as would ordinarily have been expected
Frucor Suntory continues to lead
RECOVERY AND OPPORTUNITIES
Sports resumption offers opportunities for growth
Discounting expected to place pressure on unit prices
NPD activity likely to grow
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 trading restrictions drive growth in NH 100% juice
Frucor Suntory continues to lead despite increasing category segmentation
Health concerns escalated by COVID-19 as NH fruit/herbal tea sales continue to grow
RECOVERY AND OPPORTUNITIES
Potential for changes to distribution
Conditions ripe for private label penetration to grow
Uncertain outlook for NH green tea
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2015-2020 Table 33 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 35 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 36 Distribution of NH Beverages by Format: % Value 2015-2020 Table 37 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Organic the strongest performing HW beverages category
Organic coffee remains the dominant subcategory
Strong growth continues to be seen in organic tea
RECOVERY AND OPPORTUNITIES
Changing work patterns likely to change distribution mix long term
Conditions ripe for private label penetration to grow
Direct-to-consumer opportunities through e-commerce
CATEGORY DATA
Table 39 Sales of Organic Beverages by Category: Value 2015-2020 Table 40 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 41 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 42 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 43 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 44 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 45 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Rising health awareness boosts demand for reduced fat and sugar ice cream
Consumers explore guilt free indulgence during extensive lockdown
Low carbohydrate options with additional nutritional benefits soar in popularity
RECOVERY AND OPPORTUNITIES
Growing competition from expanding private label ranges
Guilt free indulgence with low sugar options for consumers
Low sugar and calorie options for permissible indulgence
CATEGORY DATA
Table 46 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 47 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 48 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 49 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 50 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 51 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 52 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand for free from further boosted by global health trends
Rise of conscious consumer trend drives strong performance of free from meat
Growth in free from driven by changing consumer choices and lifestyle
RECOVERY AND OPPORTUNITIES
Shit away from traditional dairy boosting demand for free from dairy yoghurt
Free from meat drives industry players to expand plant-based product varieties
New private label options intensifying competition within free from packaged food
CATEGORY DATA
Table 53 Sales of Free From by Category: Value 2015-2020 Table 54 Sales of Free From by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Free From: % Value 2016-2020 Table 56 LBN Brand Shares of Free From: % Value 2017-2020 Table 57 Distribution of Free From by Format: % Value 2015-2020 Table 58 Forecast Sales of Free From by Category: Value 2020-2025 Table 59 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
New innovative fortified/functional breakfast options attracting consumers
FF gum sales impacted by drop in impulse purchases due to home seclusion
Baked goods witnesses surge in products focusing on digestive wellbeing
RECOVERY AND OPPORTUNITIES
Private label players continue to diversify fortified/functional offering
Growing focus on gut health boosts demand for fortified/functional yoghurts
Hemp expected to rise in popularity as source of plant-based protein
CATEGORY DATA
Table 60 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 61 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 62 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 63 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 64 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 66 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 67 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 68 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 69 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 70 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 71 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Naturally healthy fruit snacks appeal to consumers for healthy snacking
Rising awareness of healthy fats boosts demand for naturally healthy olive oil
Artisanal manufacturers introduce innovative NH honey varieties for consumers
RECOVERY AND OPPORTUNITIES
COVID-19 quarantine boosts demand for high fibre breakfast cereals
Increase in home consumption driving growth within naturally healthy bread
Change in lifestyle fuels value growth for NH butter and spreads
CATEGORY DATA
Table 73 Sales of NH Packaged Food by Category: Value 2015-2020 Table 74 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 75 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 76 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 77 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 78 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Healthy snacking trends fuel growth for organic savoury snacks
New innovative product developments attracting consumers to organic milk
Health and convenience top priorities for consumers
RECOVERY AND OPPORTUNITIES
Ceres Organics responds to evolving consumer trends with sustainable packaging
Organic baby food sees high value growth in response to rising consumer demand
Rising price sensitivity fuels interest in private label ranges
CATEGORY DATA
Table 80 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 82 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 84 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025